B2 – Upper Intermediate
As a homeless teenager, becoming a successful entrepreneur felt impossible for Greg Daily. From sleeping hungry at friend’s sofas, he is now the founder and CEO of digital marketing firm called Science in Advertising.
His company works with a wide range of clients, from Fortune 500 corporations to small, family-run businesses.
Read the article about Greg Daily who went from being a homeless teenager to the owner of a successful digital advertising agency.
https://www.bbc.com/news/articles/cn08lx745ndo
Vocabulary Questions:
- What does “couch surfing” mean? “As he reached adulthood, Daily moved around the US, spending six months in Texas with his grandmother, and six months with his father, before falling into couch surfing.” Use the term in a sentence. Give a synonym.
- What is a “client base”? “The business has, however, been successful, and grown its client base.” Use the term in a sentence. Give a synonym.
- What does “mom-and-pop shop” mean? “Launched in 2019, it serves businesses from members of the Fortune 500 list of the largest US companies, down to mom-and-pop shops.” Use the phrase in a sentence. Give a synonym.
Discussion Questions:
- What can we learn from Greg Daily’s story of success?
- Greg Daily learned a lesson from a young age that “Businesses feed families.” What are your thoughts on this?
- Greg Daily has always had this idea in mind, “Failure is always an option. If you operate as though failure isn’t possible, the ship is going to blow up”. Share your thoughts on this.
- Do you think that “Business is in our DNA.”? Share your insights.
- Talk about a member of your family that has the entrepreneurial spirit. What business are they into?
- Given a chance, what kind of business would you like to start and why?