The First Starbucks in Italy

B1 – Intermediate

Starbucks is one of the most popular American coffee shop chains known around the world. Presently, it has more than 20,000 stores in 67 countries. Starbucks has achieved worldwide recognition and success. Can it also be successful in Italy, a country that is known to have long cultural ties with coffee?

Let’s find out more about it.

http://www.english-online.at/news-articles/business-economy/starbucks-to-open-first-store-in-italy.htm#

Discussion Questions:

1. According to the article, when will Starbucks open its first store in Italy?
2. Have you tried Italian espresso? How about Starbucks coffee?
3. Why do Italians have mixed reactions/feelings about the opening of Starbucks in their country?
4. What was the article pertaining to when it mentioned  the “watery undrinkable” coffee?
5. Can Starbucks succeed in Italy?
6. Are there Starbucks stores in your country? What’s the most popular coffee shop chain in your country/Europe?

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14 replies on “The First Starbucks in Italy”

1. According to the article, when will Starbucks open its first store in Italy?
Starbucks had planned to open its first store in Italy at the beginning of 2017

2. Have you tried Italian espresso? How about Starbucks coffee?
I don’t like coffee very much. I know that in Italy coffee is like a culture. Starbucks stores are similar to Mc Donalds and do not look like a coffee shop.

3. Why do Italians have mixed reactions/feelings about the opening of Starbucks in their country?
Because in Italy coffee and cafes are a tradition, it’s like a country culture, and American coffee is completely different.

4. What was the article pertaining to when it mentioned the “watery undrinkable” coffee?
The article refers to American coffee as “watery undrinkable coffee” because it is different from Italian coffee. In Italy espresso is a traditional coffee, and American coffee is completely different, coffee is taken in a long glass and has much more water

5. Can Starbucks succeed in Italy?
Yes. Starbacks is a has well known around the world, with thousands of stores in many countries, and in Italy will succeed, both for the Italian public and for tourists. Italy is a country with much tourism from all countries of the world, and in these countries there are Starbacks stores

6. Are there Starbucks stores in your country? What’s the most popular coffee shop chain in your country/Europe?
In Spain there are many Starbacks stores. In Starbacks stores the price of coffee is more expensive than that of a normal cafe. In Spain there are many cafes, but I do not know coffee chains like Starbacks

Great job staying consistent with practicing your writing.

See how you can express this idea a bit better:

I know that in Italy coffee is like a culture.

I know that in Italy, they have a strong coffee culture.

Continue doing this exercise to help improve your skills further.

1. According to the article, when Will Starbucks open its first store in Italy?

Starbucks Will open its first store in Italy in 2017 in Milan.

2. Have you tried Italian espresso? How about Starbucks coffee?

Yes, I tried Italian espresso during a cruise I took in the Mediterranean two years ago. Although there isn’t Starbucks store in the town where I live because I live in a small town, I have tried it in other cities like Madrid or Dubai. In my opinión, Starbucks coffee is overrated. I have tried coffees that I personally consider to be much more Delicious in a local bar in the town where I live or in Italy.

3. Why do Italians have mixed reacations/feelings about the opening of Starbucks in their country?

Italians have mixed feelings about Starbucks entering their country because of concerns about disrupting their strong coffee culture and the challenge of competing with local espresso traditions and pricing. The contrast in coffee styles and rituals adds to the apprehension about the impact of the American chain in Italy.

4. What was the article pertaining to when it mentioned the “watery undrinkable” coffee?
The reference to “watery and undrinkable American coffee” in the text highlights the contrast between the strong, concentrated shot of espresso traditionally consumed in Italy and the perceived weaker and larger American-style coffee served by Starbucks. It reflects the potential clash in taste preferences and cultural differences regarding coffee between Italy and the United States.

5. Can Starbucks succeed in Italy?
Starbucks’ success in Italy is uncertain, contingent on its ability to adapt to local coffee culture, differentiate its offerings, and navigate the strong traditions of quick espresso consumption at coffee bars.
6. Are there Starbucks stores in your country? What’s the most popular coffee shop chain in your country/Europe?
Yes, there are Starbucks stores in Spain. These stores are usually located in big cities such as Madrid or Barcelona.
It’s challenging to pinpoint a single “most popular” coffee shop chain in Spain, as preferences can vary among individuals and regions. However, some popular coffee chains in Spain include Café & Té, Pans & Company, and Dunkin’ Coffee. Spanish people also often frequent local cafes and independent coffee shops, contributing to the diverse coffee culture in the country.
I don’t know about most popular coffee shop in Europe but I think that Starbucks has a widespread presence in various European countries.

Nice work on your writing exercise. You were able to write very good responses.

Here is one you can revise:
– Avoid using the same word multiple times in a sentence like the word “live”. You can change the structure of words or phrases instead or use a different expression.

Although there isn’t Starbucks store in the town where I live because I live in a small town, I have tried it in other cities like Madrid or Dubai.

Although there isn’t a Starbucks store in the town where I live because I live in it’s a small town, I have tried it in other cities like Madrid or and Dubai.

Keep going with this exercise to enhance your skills further.

1. According to the article, when will Starbucks open its first store in Italy?
Starbucks will open its first store in Milan.

2. Have you tried Italian espresso? How about Starbucks coffee?
Yes, I have tried Italian espresso. I don’t like Starbucks coffe, it’s watery and it tastes burnt. In addition, this coffee is so expensive.

3. Why do Italians have mixed reactions/feelings about the opening of Starbucks in their country?
Italians have mixed feelings about this because they love their coffe and Starbucks coffee is such different.

4. What was the article pertaining to when it mentioned the “watery undrinkable” coffee?
The article was pertaining to coffe very light and with little flavor.

5. Can Starbucks succeed in Italy?
Yes, I think Starbucks will succeed in Italily.

6. Are there Starbucks stores in your country? What’s the most popular coffee shop chain in your country/Europe?
Yes, there are. I think Starbucks is the most popular coffee shop chain in my country and in the world.

Well done writing your answers to your lesson’s discussion questions!

Be careful with your spelling of “coffee” and “Italy”. Moreover, see how this sentence can be rewritten:

Italians have mixed feelings about this because they love their coffe and Starbucks coffee is such different.

Italians have mixed feelings about this because they love their coffee and Starbucks coffee is so/very different from what they are used to drinking.

Until your next entry.

1. According to the article, when will Starbucks open its first store in Italy?
In 2017, in MIlán
2. Have you tried Italian espresso? How about Starbucks coffee?
yes, i drink espresso every day, because here in Spain is a tradittion too, and a lot coffee machines that you can find in bars are maked in Italy. The Starbucks coffee a don´t llike it, in general
3. Why do Italians have mixed reactions/feelings about the opening of Starbucks in their country?
It´s claer, they know that Starback have a important potencial selling diferents way to prepare coffee and the their espresso coffee is a traditional culture that don´t would like to lose
4. What was the article pertaining to when it mentioned the “watery undrinkable” coffee?
I think is because this coffee is prepared whit a lot of watter and few coffee
5. Can Starbucks succeed in Italy?
Yes i think. Was seccessful in another 67 countrys. Whi not in Italy?
6. Are there Starbucks stores in your country? What’s the most popular coffee shop chain in your country/Europe?
Yes, in big cities there are Starbucks. Chat GPT telling me that Café & Te is the coffee chain shop with more shops in Spain 🙂

You did a good job sharing your ideas about this topic.

Have a look at how this sentence can be revised:

Chat GPT telling me that Café & Te is the coffee chain shop with more shops in Spain

ChatGPT tells me that Café & Te is the coffee shop chain with the most number of shops in Spain.

Keep doing your writing practice to improve more.

According to the article, the first Starbucks store opened in Italy at the beginning of 2017.

When I was a teenager, I have sometimes ordered an Italian espresso, which I suppose in Spain is known as a “café solo”. Nowadays I don’t use to drink dark coffee, but I prefer coffee with milk and a lot of foam. Also, I have tried Starbucks’ coffee because there are many Starbucks stores in Barcelona, but I’m not used to frequently visit them, because as in the article and the Italian people say, the Starbucks’ coffee has no flavor and doesn’t give energy, it doesn’t keep you awake. That’s the reason why in the article it’s tagged as “watery undrinkable” coffee.

However, I think that Starbucks can succeed in Italy, as well as has succeed in Spain. I believe that because it is a rather famous coffee chain which is especially visited by a particular type of clientele (foreigners, teenagers and posers).

Well done practicing your writing skills through this platform. You are doing a good job so far.

See how this sentence can be improved:

When I was a teenager, I have sometimes ordered an Italian espresso, which I suppose in Spain is known as a “café solo”.

When I was a teenager, I used to order Italian espresso, which I suppose is known as a “café solo” in Spain.

Until your next entry then!

1.According to the article, when will Starbucks open its first store in Italy?
Startbucks opened its first store in italy in 2017
2. Have you tried Italian espresso? How about Starbucks coffee?
I´ve tried italian espresso, it´s strong and tasty. I used to be a big fan of Sturbacks, but I realized that there are smaller and more local coffee shops that have better coffee for a better price.
3. Why do Italians have mixed reactions/feelings about the opening of Starbucks in their country?
firt of all the openning it means a lot of new turists buying coffe, and none of then will taste de real italian coffe. that´s the mixed reactions.
4. What was the article pertaining to when it mentioned the “watery undrinkable” coffee?
In italy they drink an stronger tipe of coffe, so any other coffe, compare with this, it would be like watery coffe.
5. Can Starbucks succeed in Italy?
Yes, Starbucks can succeed in Italy because there is a lot of tourists. They would be the reason for success
6. Are there Starbucks stores in your country? What’s the most popular coffee shop chain in your country/Europe?
Yes off course there are Starbucks stores here but maybe there are not de most popular. Here we have, Bracafe or 365 for example.

It’s good to see you practicing your writing consistently. Do go on with it!

Take note of a few minor corrections in this sentence:

I used to be a big fan of Sturbacks, but I realized that there are smaller and more local coffee shops that have better coffee for a better price.

I used to be a big fan of Starbucks, but I realized that there are smaller and many other local coffee shops that have better coffee for a much better price even.

Happy writing!

1. According to the article, when will Starbucks open its first store in Italy?
The first store open in Italy at the beginning of 2017
2. Have you tried Italian espresso? How about Starbucks coffee?
Yes I tried Italian expresso. I Don’t like the Starbucks they seem very expensive there are more places where can take a coffees more cheaper and equal or better quality.
I Prefer the coffees of the neighborhoods
3. Why do Italians have mixed reactions/feelings about the opening of Starbucks in their country?
Italians, especially older people, have mixed feelings about the opening of an American coffee shop in their country. In Italy people stand at a coffee bar, where they drink their espresso, talk about politics and walk out again after five or ten minutes. In addition, there is a sharp contrast to the strong shot of espresso the Italians drink compared to what they consider watery and undrinkable American coffee.
4. What was the article pertaining to when it mentioned the “watery undrinkable” coffee?
Well, he was referring to American coffee
5. Can Starbucks succeed in Italy?
Yes can there are places for all and sure that the youngers like
6. Are there Starbucks stores in your country? What’s the most popular coffee shop chain in your country/Europe?
Yes there are Starbucks in Madrid but is not the most popular there are another coffees most popular as Dunkin coffee

Good job on your answers. Thank you for writing them down here.

Here is a sentence you can revise:

Yes there are Starbucks in Madrid but is not the most popular there are another coffees most popular as Dunkin coffee

Yes, there are Starbucks in Madrid but they are not the most popular because there are other cafes that are more prominent such as Dunkin Coffee.

Keep writing!

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