B2 – Upper Intermediate
Following the popularity of bright green matcha, a new food trend has become an internet sensation: the vibrant purple ube or purple yam.
Although it has only recently become popular internationally, ube has been popular in its native country, the Philippines, for a long time.
To find out more, watch the video below.
Vocabulary Questions:
- What does “to come on the back of something” mean? “I think it is because of its color, coming on the back of big trends with matcha or acai bowls.” Use this idiom in a sentence. Give a similar expression.
- What does “commonplace” mean? “So, like you said, it’s been around for thousand of years and it’s super commonplace in Filipino kitchens.” Use this expression in a sentence. Give a similar expression.
- What does “slow burn” mean? “It’s a slow burn trend that really took off at the end of 2025 and into this year.” Use this term in a sentence. Give a similar expression.
Discussion Questions:
- Have you heard or seen anything about this purple food known as “ube”? Tell us about your experience.
- Why do you think it’s becoming a trend nowadays?
- Talk about a local food from your country that gained global recognition.
- What other food trends or food items have become popular in your country?
- How does increasing demand help the country of origin develop sustainability?
- Who benefits from the trend that gained global attention?