B2 – Upper Intermediate
Advertisements can subtlely convey a message to the viewers. A veteran South African politician said, “Adverts create a role model that people look up to, even mimic and try to be like.” Do you think the government should do something to regulate ads?
Let’s read the article below and talk about female stereotypes in ads.
https://www.voanews.com/a/un-advertisers-female-stereotypes/3912630.html
Discussion Questions:
- Do you think that advertisements are more influential than movies, books, or online content? Why? Why not?
- Why do you think stereotyping is such a common practice?
- Would you agree that “adverts create a role model that people look up to?” Why or why not?
- Do you think that ads can influence how kids and young adults think about their body? Explain.