B2 – Upper Intermediate
In the summer of 2014, one guy posted a video of himself pouring a bucket of ice water over his head to support ALS and other causes. Then his friends decided to do it as well. In total, more than 17M people took part in the Ice Bucket Challenge.
Ever wondered what happened to the money the supporters donated? Watch the video and read the article to get an update on the ALS research.
http://edition.cnn.com/2015/07/15/health/one-summer-after-the-als-ice-bucket-challenge/
Discussion Questions:
- What do you know about ALS?
- What did you think about the Ice Bucket Challenge? Is the ALS Ice Bucket Challenge a novelty or a repeatable tradition?
- Share your thoughts on this, “Donors will pay attention only to diseases with the cleverest social media marketing campaigns.“
- If you could support a research or an organization, what would it be?