Nike: A Billion-Dollar Brand

C1 – Advanced

Nike is the biggest sportswear brand in the world. As of 2017, the company is valued at 30 billion dollars and consistently ranks in the Fortune 500 each year.

How did this athletic brand come about? Let’s learn more about Phil Knight and Bill Bowerman, the founders of Nike, and how they established this huge multinational corporation over 50 years ago.

Discussion Questions:

  1. How did Nike begin?
  2. What do you think about Nike as a brand? What sporting equipment brands do you like?
  3. If you could set up a company of your own, what kind of company would it be?

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