Grocery Store Influencers

B2 – Upper Intermediate

Influencers are becoming more and more important in reaching shoppers nowadays. A full-time Detroit mother blogs about the discount German grocery chain that has a huge following. She gives very objective reviews of different products and her experiences.

Here is the article about it:

https://edition.cnn.com/2019/12/07/business/influencers-aldi-kroger-costco-publix/index.html

Discussion Questions:

1. What is influencer marketing?

2. Do you follow any influencers? Why or why not?

3. Is there any authenticity in influencer marketing?

4. What do you think will be the future of influencer marketing?

5. What are other ways you find out about deals and discounts on products or services?

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