South Korean Men Leads Beauty Market

B2 – Upper Intermediate

South Korean men have begun spending more money on beauty and skincare products. This has become a trend to which men conform more to using cosmetics products that enables them to improve their appearance. Will the Western men’s definition of beauty change because of this fashion?

Let’s read more about it in the article below.

https://edition.cnn.com/style/article/south-korea-male-beauty-market-chanel/index.html

Discussion Questions:

  1. What is your opinion about male beauty?
  2. How is vanity among men viewed in your country? What do you personally think when a man takes care of his skin so much and/or puts on some makeup?
  3. What is your beauty obsession? Why?
  4. How do makeup and beauty products affect masculinity?
  5. Should we associate beauty rituals with femininity or with self-care and success?
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