B2 – Upper Intermediate
Social media has its pros and cons, depending on how you use it. You can use it to earn money, communicate with people, build connections, promote a business, or solely just for leisure. With proper use, people and businesses can benefit from it.
Read the article to learn how social media helped a dying business through what some call “accidental influencer” or organic marketing.
https://xsmultimedia.com/2022/06/24/social-media-marketing-the-tropical-hut-invasion/
Vocabulary Questions:
- What does “organic marketing” mean, “Tropical Hut’s resurgence is a living proof that organic marketing is one of the most effective ways to revive something so good most especially in this time of digital saturation and peak consumerism.” Use it in a sentence.
- Explain the concept “word of mouth” in your own words. “People are more drawn into the aesthetically-pleasing ads, but nothing beats the original, word of mouth type of organic [ marketing].” Use this word in a sentence.
- What does “buzz” mean, “A lot of people may call it “Accidental Influencer/Marketing”, and others call it “Organic Marketing”—but the revival of the 57-year-old fast food chain shows that Filipinos are here for what is trending, for what is the buzz, and all everything that falls into the right places.“? Use this word in a sentence.
Discussion Question:
- Share your thoughts on this, “You can have as many clickbait captions and aesthetic photos as you want, but nothing will ever be as effective as organic marketing coming from the testimony of happy and satisfied customers.”.
- Based on the article, how did a certain social media post help revive Tropical Hut?
- How can people utilize social media to grow their businesses?
- What do you think are other strategies to promote a business on social media?
2 replies on “Social Media Marketing”
1. Share your thoughts on this, “You can have as many clickbait captions and aesthetic photos as you want, but nothing will ever be as effective as organic marketing coming from the testimony of happy and satisfied customers.”.
I`m completly agree. There is a cognitive bias that explains this. When some people remind you a good memories is probably the best marketing campaign. And if those people are close to you, this effect is even greater.
2. Based on the article, how did a certain social media post help revive Tropical Hut?
The impact was enormous. The customers didn´t found a table inside restaurants because of the influx in deliveries via Grab Food.
3. How can people utilize social media to grow their businesses?
You could simulate a Organic Marketing campaign like happened in Tropical Hut. For example, you could hire different influencers who create a post in social media with your product. The success key is to make it look as natural as possible and it´s not look like a marketing campaign.
4. What do you think are other strategies to promote a business on social media?
There is a strategy campaign that I like so much. When the brand wants to be controversial. This means that it discuss with competitors, with another brands and also with customers.
You are giving it your all. Keep going with your practice to get better and better at this.
Please take note on how you can write this sentence better:
Always have fun when you write.