B1 – Intermediate
Trademarks help consumers distinguish one brand from another.
Adidas’ three stripes is their trademark. They will fight against any other companies who will try to use or have something similar to their logo.
Recently, they were in a legal dispute with U.S. fashion brand Thom Browne for using a four-stripe logo, which looks a lot like that of Adidas’ three stripes.
Read the article about Adidas losing a legal battle for their iconic three-stripes trademark.
https://breakingnewsenglish.com/2301/230116-adidas-three-stripes-4.html
Vocabulary Questions:
- What is a “jury”? Use this word in your own sentence. “However, a jury decided in Thom Browne’s favour.”
- Give 2 synonyms of “dispute”, “The dispute with Adidas goes back to 2007, when Browne used a three-stripe design on a jacket.“. Use them in your own sentences.
- What does the word “market” mean here, “Browne said its design was not a problem because the companies are in different markets and their products are priced differently.”? Use this word in your own sentence.
Discussion Questions:
- What is your opinion on Adidas losing against Thom Browne over trademark legal battle?
- Personally, what do you think about Thom Browne using a trademark that looks very similar to Adidas?
- Do you agree that consumers are unlikely to confuse the two brands? Explain your answer.
- Why are trademarks important?
- Talk about your company’s trademark.
3 replies on “Adidas Loses Three-Stripe Trademark Battle”
Discussion questions:
1) In my opinion, the law is right and it’s imposible that a trademark has a global and unlimited power to forbid similar logos.
2) In other side, in my opinion, it’s wrong and may be forbiden to profite a consolidated and globally knows trademark to have your public because in marketing, the first eye is the 90% of ideas in mind.
3) yes, I agree, it’s difficult to any consumer to distinguish a trademark by the context you are see it .
4) the trademark are important for brands because with it is easy to recognise the quality probed in a consolidated manufacturer.
5) about my company’s trademark, it’s just a easy way to identify a consolidated and tested manufacturer, with a work recognised. If other manufacturer has a similar trademark, our clients may be confused and, if the product quality of second manufacturer is less than our quality, it will be our company who will be affected negatively.
You are doing well with your writing practice. Here are just a few things you can improve on:
1. Always capitalize the beginning of your sentences.
2. Be a bit careful with spelling: imposible > impossible, forbiden > forbidden, profite > profit
Here are some things you can revise:
yes, I agree, it’s difficult to any consumer to distinguish a trademark by the context you are see it .
Yes, I agree. It’s difficult for any consumer to distinguish a trademark just by the context you are seeing
it.Keep working on improving your skills more and more.
Vocabulary questions:
1) a jury is a group of people who decide about a question like a something contest, a judgement, etc.
The jury give the first place to Paul’s cake.
2) dispute is like discordance or don’t be the same opinion like me.
My brother and me dispute about what channel see in the TV
3) I think that here, ‘market’ means type of product where sale by similar shops or agencies.
Due to his age, David plays in a different market that you and me