Mastercard Removes Its Name from Its Logo

B1 – Intermediate

Mastercard is changing its logo. It plans to just have a logo without the name of the company.

Read about Mastercard’s new company logo from the link below and be ready to answer the questions that follow.

https://breakingnewsenglish.com/1901/190111-company-logo-4.html

Discussion Questions:

1. What are your thoughts on this change in Mastercard’s logo?
2. Why are company logos important to businesses?
3. What do you think makes a good company logo?
4. Which companies do you think have very good logos?
5. Describe your company logo. Do you like it as it is or do you want to improve it a little bit?

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6 replies on “Mastercard Removes Its Name from Its Logo”

1. What are your thoughts on this change in Mastercard’s logo?
I think it is a Marketing movement in line with the new trends in the digital market.
2. Why are company logos important to businesses?
The logo is the image of the company, and the way to be quickly and easily recognized by consumers.
3. What do you think makes a good company logo?.
I believe that making a good company logo is very important, as I said before, it is the first contact of a consumer with the brand, and it must facilitate the recognition of the company and transmit its values to attract the consumer.
4. Which companies do you think have very good logos?
Apple, Nike, Lacoste, Google, Twitter are some examples of companies with a good logo.
5. Describe your company logo. Do you like it as it is or do you want to improve it a little bit?
My company logo uses the first word of the company name playing with colour: red, white, green, blue (each colour represents a different brand).

Good work answering your lesson’s discussion questions.

Take a look at a better way to write this sentence:

I think it is a Marketing movement in line with the new trends in the digital market.

I think it is a marketing move that is in line with the new trends in the digital market.

Keep up the good job. Happy writing!

1. What are your thoughts on this change in Mastercard’s logo?

This change as i did read has sense. A logo for all Company operations or activities. I supposed was a little change with a quick success and big profits for feature.

A Clear and clean Logo (Without letters) , very simple and attractive.

2. Why are company logos important to businesses?

I think is the investment to win customers, moreover is the product is good , will be a success.

3. What do you think makes a good company logo?

I thin the a good company logo must to be clear , simple and its image has to said all at first sight

4. Which companies do you think have very good logos?

These are my preferences: Adidas , McDonals , Apple , IBM, General Electric

5. Describe your company logo. Do you like it as it is or do you want to improve it a little bit?

My company’s logo is its abbreviation Name.
I like it as is.

You gave it your best in answering your lesson’s discussion questions. Keep at it!

See how you can revise this sentence to improve it:

I thin the a good company logo must to be clear , simple and its image has to said all at first sight

I think that a good company logo must to be clear and simple. Moreover, its image has to say it all at first glance.

Keep practicing more and more so you improve your writing skills further.

1. This change in MasterCard’s logo is a good idea. I think the people recognize the brand without the name.
2. The purpose of a logo is to identify your business. Because makes a strong first impression, brand identity, recognition. it communicates quality and values and connect with clients, friends, fans. Logos are the first representation of the entity that the customer will see.
3. 3. Simple, graphic, unique.
4. For example Apple, Coca Cola, Mc Donals…
5. My company logo has the same colors as Mastercard. Yellow and orange. But the logo contains the name of the company.

Your perseverance in improving your English skills, your writing, in particular, is notable. Keep it up.

Here is a better structure for this sentence. Also, note how the word ‘identity’ is the better word choice:

The purpose of a logo is to identify your business.

The purpose of a logo is to serve as a business’ identity.

Well done!

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