B1 – Intermediate
Apple has been one of the top technology companies in the whole world. They are known for very innovative products. But the last time they came out with a new product was in 2015. They introduced the smartwatch.
Seven years later, Apple’s new product which is a VR headset will be sold by the end of 2023.
Listen to this audio and read the transcript about Apple’s mixed-reality headset.
https://www.newsinlevels.com/products/apples-new-product-level-2/
Vocabulary Questions:
- What does ”introduce” mean here, “Company Apple last introduced a new product in 2015 when it introduced its smartwatch.”? Use this word in your own sentence.
- Give 2 synonyms of “rival”. “Currently, company Meta dominates the VR market, and Apple hopes that its product will bring a different experience than its rival.” Use them in sentences.
- What does “mixed-reality” mean, “The new product is a mixed-reality headset, and users will control it by eye and hand.”? Use this word in your own sentence.
Discussion Questions:
- Are you impressed by this headset? Why or why not?
- Do you think the price of this headset is fair? Why or why not?
- “Apple hopes that its product will bring a different experience than its rival.” Do you think they will be able to do this? Why or why not?
- Talk about the last product/service your company introduced.
- How can companies keep innovating?