B2 – Upper Intermediate
“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy, known as the “Father of Advertising”.
We can see advertisements on television, on trains, and they are constantly popping up on our computer screens. We are so used to ads that we hardly pay them any attention anymore.
Read the article and find out 11 simple tips on how to create an effective ad.
https://targetpublic.com/11-simple-tips-creating-effective-ad/
Vocabulary Questions:
- What does “puffery” mean? “Each advertisement must make a proposition to the consumer-not just words, product puffery, or show-window advertising.” Use this word in a sentence.
- What does the idiom “right off the bat” mean? “Get out a pad of paper and some pens and have fun with this. I am sure you will start coming up with brilliant ideas right off the bat!” Use it in a sentence.
- What does “eye-catching” mean? “You will be able to make eye-catching ads that will get people excited about what you have to offer.”. Give a synonym and use ‘eye-catching’ in a sentence.
Discussion Questions:
- Talk about the 11 tips mentioned in the article on how to have an effective advertisement. Which ones do you think your company employs in their advertising campaigns?
- What is your company’s Unique Selling Proposition (USP)?
- Do you think that there are advertisements that do not draw attention to themselves? If so, can you think of some examples?
- Do you remember any advertisements that made you buy something? What kind of advertising was it?