B2 – Upper Intermediate
Slogans play a strategic role for any business. They say what your company is all about in a few words. Good slogans “play” with customer’s minds, making them believe your product is reliable.
Read the article to know why brand identity is necessary and how catchy slogans help in achieving it.
https://mailchimp.com/resources/is-a-slogan-necessary/
Vocabulary Questions:
- What is a “catchphrase”? “”Let’s Go Places,” is the catchphrase for Toyota, the maker of the world’s most popular car, the Corolla.” Give 2 synonyms and use “catchphrase” in a sentence.
- What does “rent real estate in someone’s brain” mean? “Imagine that you could rent real estate in your customer’s brain.” Use it in a sentence.
- What does “to stay fresh in one’s mind” mean? “We listen to people, and we say things to people, but, at least for most of us, not a lot of what we hear stays fresh in our minds.” Give 2 synonyms and use “to stay fresh in one’s mind” in a sentence.
Discussion Questions:
- How good are you at slogans? Give examples of some catchy slogans.
- Do you know any examples of companies failing their marketing strategies?
- What can you say about this statement “”If your competitors start copying you, then your marketing strategy is working!”?