B1 – Intermediate
Coca-Cola is a well-known and loved beverage all over the world. Their mission, as stated, is to refresh the world in mind, body, and spirit, inspire moments of optimism and happiness through their brands and actions, and to create value and make a difference.
Coca-Cola takes pride in their product and it is shown through their values: leadership, collaboration, integrity, diversity, and quality.
Listen to this audio and read the transcript about the company Coca-Cola.
https://businessenglishmaterials.com/coca-cola.html
Vocabulary Questions:
- What does the word “catchy” mean in this sentence, “Another is its catchy advertising slogans, such as “Coke Is It”.” Give 2 synonyms for this word and use it in a sentence.
- What does “phenomenal success” mean in this sentence, “One secret to the company’s phenomenal success is what it calls the ‘Coca-Cola system’ – the more than 300 worldwide bottling partners that work together to distribute its products.” Use it in a sentence.
- What does the word “strive” mean in this sentence, “Its mission is to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference.” Use it in a sentence.
Discussion Questions:
- Can you tell me about the history of Coca-Cola and how it came to be such a popular brand?
- How has Coca-Cola’s marketing strategy evolved over time?
- What do you think about the Coca-Cola system?
- What is your company’s mission and what do you think about it?
- Which beverages do you think are the most popular in the world and in your country? And what makes them so well-known?