Stanley has been around for more than a century. However, it is not until 2017 when the brand gained traction and became viral which lead to their annual sales going up from 73 to 750 million.
In the past few years, the Stanley Tumbler has become super popular, not just for holding drinks, but also because it’s everywhere on social media and loved by lots of different people. Even though it was made for just being useful, it’s turned into a big trend that doesn’t show any signs of slowing down.
Watch the video to know why the Stanley Cups became famous so quickly and be able to answer the questions below.
Vocabulary Questions:
- What does the idiom “a slow build” mean? “So it was a slow build over many months and then you could see that the waiting list began to grow.” Give two (2) synonyms or similar expressions and use ‘a slow build’ in your own sentence.
- What does “to take a liking to something” mean? “At first, the quencher was a flop. It wasn’t until a group of working moms running the popular blog ‘The Buy Guide’ took a liking to it in 2017.” Make a sentence using the phrase.
- What does the expression “to seize that opportunity” mean? “At this point, the quencher rise putting Stanley on the radar for more consumers and the company is looking to seize that opportunity.” Use this phrase in a sentence.
Discussion Questions:
- What can other brands learn from Stanley’s rise to popularity?
- What do you think are the other key factors that contributed to the Stanley Tumbler craze becoming a viral sensation?
- How has social media played a role in amplifying the popularity of the Stanley Tumbler?
- Do you believe the design and functionality of the Stanley Tumbler played a significant role in its viral success, or was it primarily driven by social influence? Explain.
- What impact has the Stanley Tumbler craze had on consumer behavior and purchasing decisions?
- In your country, are there any similarities between the Stanley Tumbler craze and other viral sensations in recent years? If so, what are they?