B2 – Upper Intermediate
In the last few years, a unique type of shoes called Crocs has become really popular in fashion. At first, Crocs were known for being really comfortable and practical. But now, they’re seen as a symbol of being stylish and expressing your own personality.
Watch the video to know more about how Crocs went from just being comfortable shoes to being a big fashion trend.
Vocabulary Questions:
- What does the idiom “to make a name for (oneself)” mean? “How did Crocs make a name for itself during the pandemic?” Give two (2) synonyms or similar expressions and use ‘to make a name for oneself’ in your own sentence.
- What does the phrase “on one’s feet” mean? “When Crocs was first released, they were intended for a consumer that was looking at them as a functional thing, so probably gardeners, people that were on boats, people that work all day on their feet, people that worked on a line at a kitchen.” Give two (2) synonyms or similar expressions and use ‘on one’s feet’ in your own sentence.
- What does the word “simmer” mean in this sentence? “Though the initial craze had simmered, the brand still managed to hang on to a relatively large customer base.” Give two (2) synonyms or similar expressions and use ‘simmer’ in your own sentence.
Discussion Questions:
- What do you think about Crocs?
- How has the marketing strategy of Crocs contributed to their transformation from practical shoes to a fashion statement?
- What do you think has been the biggest factor contributing to Crocs’ success?
- Do you believe that Crocs are a passing trend in fashion, or do you think they will remain popular for years to come? Share your insights.
- Do you think the comfort of Crocs outweighs their unconventional appearance when it comes to making a fashion statement? Share your opinion.
2 replies on “How Crocs Became a Fashion Statement”
Vocabulary
1. To become famous or known. Synonyms: To become famous, put oneself on the map. Sentence: Arnold made a name for himself after winning seven times Mr. Olympia and staring successful movies such as “Terminator”.
2. Standing upright. Synonyms: be erect, stand up. While working in the shop, I had to be on my feet most of the time.
3. Synonyms: to stop, to slow down, to vanish. Sentence: When the company appeared in the stock market, the share value increased very fast but simmered after few weeks.
Discussion questions.
1. I think they are very practical for many kinds of jobs and also to be at home.
2. The collaboration with other companies and influencers made people change their opinion about crocs being only comfortable shoes but fashion and easy to customize garment.
3. I think probably the marketing strategy although the easiness of production and low prize help to the success.
4. I think the trend will pass because fashion is cyclical, but I am sure they will remain a significant number of customers that search for practicality.
5. For sure they do. When someone has to be upright for 8 hours at work, the last thought is about appearance.
Good work writing your answers to this lesson’s vocabulary and discussion questions.
Take a look at how to revise this sentence:
Keep practicing to continue improving your skills.