In the constantly changing world of what consumers like and the partnerships between brands, the competition among big soda companies has always been exciting to watch. But lately, things have gotten even more intense because Subway, the famous sandwich chain, has decided to switch from serving Coca-Cola to Pepsi.
Watch the video and take a closer look at this cola clash and how it might affect the soda business.
Vocabulary Questions:
- What does the expression “to tug at the heartstrings” mean? “Pepsi tapping into star power. While Coca-cola tugs on [sic] heartstrings.” Use the idiom in a sentence.
- What does the phrase “to bubble up” mean in this sentence? “The battle between Coca-Cola and Pepsi has been bubbling up for two decades.” Use it in a sentence.
- What does the phrase “to ramp up” mean? “The clash of colas ramping up as they try to prevent business from going flat.” Give one sentence using this expression.
Discussion Questions:
- In your opinion, which soda brand—Coca-Cola or Pepsi—holds greater influence over consumer preferences and brand loyalty in today’s market? Why do you think so?
- Do you believe Subway’s decision to switch to Pepsi will have a significant impact on its customer base and overall sales? Why or why not?
- As a consumer, would Subway’s choice of soda supplier influence your decision to visit their restaurants? Why or why not?
- Do you think Subway’s switch from Coke to Pepsi will spark similar changes in other fast-food chains’ beverage partnerships? Why or why not?