B2 – Upper Intermediate
AI tools are becoming central to daily life, and companies are exploring new ways to keep them accessible and sustainable. One approach is adding advertising, which raises important questions about user experience, business models, and the future of digital interaction.
Let’s read the article together to explore this new approach in AI services.
https://www.bbc.com/news/articles/cvgjn012k3do
Vocabulary Questions:
- What does the phrase “subscription tier” mean? “In addition to the new Go subscription tier, it already has Plus and Pro tiers, which cost $20 and $200 respectively per month in the US.” Use it in a sentence.
- Define the phrase “last resort“. “OpenAI isn’t the only AI firm considering this business model, despite boss Sam Altman once saying he hated ads and describing them as “a last resort“.” Use it in your own sentence.
- What is the meaning of the phrase “synthetic media“. “Henry Ajder, an expert in AI, Deepfakes and synthetic media, said OpenAI’s decision to explore ad revenue was not a surprise.” Use it in your own sentence.
Discussion Questions:
- How do you feel about advertisements appearing in ChatGPT?
- Share your insights on this, “AI sector has been over-valued by keen investors and hype, and has yet to actually demonstrate much in the way of profit.“
- What is your opinion on this, “OpenAI says they [the ads] will not influence ChatGPT’s responses and the firm will not share data about conversations with advertisers.“?
- Are you currently using ChatGPT, and if so, what subscription tier do you have?
- If given the option, would you consider paying extra to use ChatGPT without ads? Why or why not?
- In your opinion, will other tech companies adopt a similar approach to ads in AI tools?