Google Just Killed Websites

B2 — Upper Intermediate 

Google is facing challenges as more people use AI tools and social media instead of traditional search. As search habits change and users rely on direct answers, concerns are growing about the future of web traffic, online content, and Google’s search dominance.

Watch the video and find out about how AI search is changing the web, why fewer users are visiting websites, and what it could mean for the future of online information.

Vocabulary Questions:

  1. What does “closed-loop” mean? “Google is transforming from a gateway to the internet into a closed-loop answer machine.”Use the word in a sentence.
  2. What does “feedstock” mean? ”Publishers created content, Google helped people find it, and the traffic flowed back to the source. Now, that relationship has shifted. The web is less a partner than a feedstock.” Use the word in a sentence.
  3. What does “paywall” mean? ”Doubt and cynicism become the default. That’s not how human knowledge is supposed to develop. Now, curiosity is run by gatekeepers and paywalls.” Use the word in a sentence.

Discussion Questions:

  1. What are the advantages and disadvantages of AI providing answers directly in search results?
  2. Do you think it is fair for AI search tools to use information from websites without sending users to those sites? Why or why not?
  3. How could the decline in website revenue impact the quality and availability of online information?
  4. How might AI-powered search change the future of the internet and online publishing?
  5. What responsibility do technology companies have in protecting the sustainability of the online content ecosystem?
  6.   Do you prefer getting quick AI-generated answers or visiting websites for more detailed information? Why?
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2 replies on “Google Just Killed Websites”

Vocabulary Questions:
1. This office is guarded 24 hours a day by closed-loop equipment.
2. This factory uses different types of feedstocks to create its components.
3. She couldn’t access crucial data locked behind paywalls.

Discussion Questions:
1. The main advantage is that you don’t have to visit websites with irrelevant information for you. On the contrary, webpages providers will lose visitors.
2. I think it is not fair for providers because they are likely losing visitors who may want to navigate into websites looking for additional services.
3. It could impact negatively because if these websites don’t earn money they will be forced to close and the amount of online information will be lower and it will likely affect specially to smaller companies.
4. The website designers will have to know better which parameters are taking into account by AI-powered search engines to increase their websites information into searching results.
5. In my opinion, tech companies should offer higher levels of security so that companies aren’t afraid to hold all types of data into their servers.
6. It will depend on what I was looking for. If I only need general information about the topic, it would be enough an AI-generated answer. But if I wanted to look at additional services offered by the company, maybe I would prefer to visit the website instead.

Welcome to PE Blog! Great job starting to practice your writing.

Here is how this answer can be written better:

It will depend on what I was looking for. If I only need general information about the topic, it would be enough an AI-generated answer. But if I wanted to look at additional services offered by the company, maybe I would prefer to visit the website instead.

It will depend on what I am looking for. If I only need general information about the topic, an AI-generated answer would be enough. However, if I want to explore additional services offered by the company, I might prefer to visit its website instead.

Keep going with this exercise.

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