Tag: Business English

German Carmakers Have Problems

B1 – Intermediate

Germany is famous for making cars and is seen as a world leader in car design and technology. For more than 100 years, it has been home to top car brands like Volkswagen, BMW, Mercedes-Benz, and Audi. The car industry in Germany focuses on high quality and new technology, including electric and self-driving cars. Germany’s central location in Europe, along with its skilled workers and good infrastructure, helps make it a strong player in the world car market.

Although Germany is a global leader in the car manufacturing industry, its car makers are currently facing challenges.

Listen to this audio and read the transcript about the problems that German carmakers have.

https://www.newsinlevels.com/products/german-carmakers-have-problems-level-3/

Vocabulary Questions:

  1. What does “job cut” mean? “Volkswagen, Germany’s largest employer, is facing the possibility of making significant job cuts due to declining car sales.” Use this term in your own sentence.
  2. What is “acknowledge”? “The company acknowledges that it must find ways to reduce costs.” Use this verb in a sentence.
  3. What does the phrase “lay off” mean? “Volkswagen denied reports that it was planning to lay off up to 30,000 workers, which would be around a quarter of its workforce in Germany.” Use this phase in your own sentence.

Discussion Questions:

  1. What are of the causes of the problems that German carmakers have?
  2. What was your reaction that according to reports, Volkswagen was planning to lay off up to 30,000 workers?
  3. How does the government in your country help companies that are struggling?
  4. Share your opinion about the sales of electric cars dropping in Europe.

Sustainable Cork

B1 – Intermediate 

Cork is used to so many things. For example, as alcoholic beverage bottles stopper or a material for insulation. 

Portugal produces and exports the highest amount of cork in the world. It is a very important part of their economy.

However, despite its many purposes, there had been some problems with growing cork trees.

Listen to this audio and read the transcript about sustainable cork.

https://www.newsinlevels.com/products/sustainable-cork-level-2/

Vocabulary Questions:

  1. What does “to pass down through generations” mean? “In Portugal, cork harvesting is a skilled tradition passed down through generations.” Use the phrase in your own sentence.
  2. What does “sustainable alternative” mean? “Researchers, like Miguel No at the University of Aveiro, are exploring cork as a sustainable alternative to synthetic materials.” Use this term in a sentence.
  3. What does “eco-friendly” mean? “The long growth cycle of cork trees shows the patience required in this eco-friendly industry.” Give one (1) synonym or similar expression and use ‘eco-friendly’ in your own sentence.

Discussion Questions:

  1. What is the problem in the cork industry in Portugal? What is a solution to it?
  2. What do you suppose will happen to the cork industry in Portugal in the future?
  3. What do you think about a cork harvesting job?
  4. Give benefits and uses of cork.
  5. In Portugal, cork harvesting is a skilled tradition passed down through generations. In your country, what is a skilled tradition that is passed down from generation to generation? Are there less people interested in joining this industry, too? Talk all about it.

7-Eleven Reinventing Its Food Business to Be More Japanese

B2 – Upper Intermediate

7-Eleven, a global convenience store giant, is undergoing a significant transformation by reinventing its $17 billion food business to align more closely with its Japanese origins. This strategic shift aims to enhance the brand’s culinary offerings and customer experience by incorporating the successful and distinctive elements of its Japanese operations.

Watch the video to learn more about it and be able to answer the questions that follow.

Vocabulary Questions:

  1. What does “double down” mean? “But now, as cigarette sales continue to decline and many expect gas sales to slow, many are racing to find other sources of revenue and doubling down on food.” Give two (2) synonyms or similar expressions and use ‘double down’ in your own sentence.
  2. What does “major undertaking” mean? “Shifting a business this massive is a major undertaking.” Give two (2) synonyms or similar expressions and use ‘major undertaking’ in your own sentence.
  3. What does the term “wide array” mean? “7-Eleven Japan is known for its wide array of meal options.” Use it in a sentence.

Discussion Questions:

  1. Share your thoughts on the “tanpin kari” business model.
  2. What specific elements of Japanese 7-Eleven stores could be most successfully integrated into other international markets, and why?
  3. Do you think the introduction of Japanese-inspired food will significantly improve 7-Eleven’s appeal and sales in your local area? Why or why not?
  4. In your opinion, what other international food practices could 7-Eleven adopt to further enhance its food business?
  5. Do you believe that the higher cost of sourcing better ingredients for Japanese-inspired food will be justified by increased customer satisfaction and sales? Why or why not?

Boomerang CEOs

B2 – Upper Intermediate 

Several chief executive officers or CEOs of some of the biggest companies have stepped down from their position. In some cases, they come back or get reinstated after a while.

Is this move advantageous for the company that they work for though? Could it really be that ‘second time’s the charm’ for these CEOs?

Watch the video and find out more about the boomerang CEOs.

https://www.bbc.com/reel/video/p0h9q7kj/boomerang-ceos-do-they-ever-succeed-

Vocabulary Questions:

  1. What does “boomerang CEO” mean? “We looked at over 6,000 CEO succession or turnovers. There are less than 200 of them that were boomerang CEOs.” Use this term in a sentence.
  2. What does “product line” mean? “Steve Jobs innovated. He came out with all these new products and recreated the company with new product lines.” Use this term in a sentence
  3. What does “to bring the magic back” mean? “When Howard Schultz came back that first time, he brought some of that magic back.” Give two (2) synonyms or similar expressions and use this idiom in your own sentence.

Discussion Questions:

  1. What is the general trend among boomerang CEOs when they come back?
  2. What is your opinion about the boomerang CEO trend?
  3. What can boomerang CEOs do in order to ensure success upon their comeback?
  4. Talk about a boomerang CEO from your country. Why did they have to step down before and what are some of the things they did upon returning to their position? Was it a good thing for the company in the end? Elaborate.
  5. Share your thoughts on this, “Founders just have this huge attachment that other people do not to the companies that they started and created. And so there is this protectiveness.”.
  6. Share your insights on the ‘founder CEO’s shelf life’ and that “For most people, there’s going to be a time where it outgrows your skill set in terms of your ability to manage it. Be willing to let go of your ‘baby’ and to step down when the time is right.”

Cocoa Farmers Grow Rubber Trees

B1 – Intermediate 

One of the biggest cocoa producer in the world is Ivory Coast. However, many farmers do not want to grow cocoa anymore. Instead, they are planting more rubber trees.

Listen to this audio and read the transcript about Ivory Coast shifting from cocoa to rubber cultivation.

https://www.newsinlevels.com/products/cocoa-farmers-grow-rubber-level-3/

Vocabulary Questions:

  1. What does “shift” mean? “Ivory Coast, the world’s largest cocoa producer, is seeing a shift among farmers toward rubber cultivation.” Give two (2) synonyms or similar expressions and use ‘shift’ in your own sentence.
  2. What does “labor-intensive” mean? “Farmers find rubber farming cheaper and less labor-intensive.” Give two (2) synonyms or similar expressions and use ‘labor-‘intensive’ in your own sentence.
  3. What does “drive” mean in this context? “Climate change and high production costs are driving this change.” Give two (2) synonyms or similar expressions and use ‘drive” in your own sentence.

Discussion Questions:

  1. What are your thoughts on the world’s largest cocoa producer shifting to rubber cultivation?
  2. What are the reasons farmers are do not want to grow cocoa anymore?
  3. What effects will this have on the cocoa industry?
  4. What can the government do to help cocoa farmers?
  5. What crops are most commonly cultivated in your country? Which ones are gaining more popularity among farmers in the recent years and why?

Elon Musk Wins Record Pay Deal 

B1 – Intermediate 

Elon Musk has received the biggest pay deal in history amounting to $56 billion. This pay is 3,000 times the normal salary for CEOs in America. As a point of reference, the average income in US is $59,384.

Earlier this year, Musk’s pay deal was blocked by a court. According to the judge, that amount was not fair. However, Tesla shareholders thought the opposite and said Musk has shown incredible business expertise. They believe this is for the good of the company. They also considered that this pay deal is fair considering what Musk has done for the business.

Read this article about Elon Musk’s record-breaking pay deal.

https://breakingnewsenglish.com/2406/240617-record-breaking-pay-deal-5.html

Vocabulary Questions:

  1. What does “shareholder” mean? “The judge said the size was unfair. However, over 70 per cent of shareholders said it was in Tesla’s best interests.” Use this term in a sentence.
  2. What does “base” mean in this context? “We have the most awesome shareholder base.” Use this word in a sentence with the same meaning.
  3. What does “a ringing endorsement” mean? “He said the vote was “a pretty ringing endorsement“.” Use this term in a sentence.

Discussion Questions:

  1. Share your opinion about Elon Musk’s huge pay deal.
  2. Do you think CEO’s and higher management should be paid an incredibly huge amount of money? Why or why not?
  3. Do you agree with the court when they tried to block his pay deal saying it was unfair? Share your opinion.
  4. How can a huge pay deal of the CEO impact a company? 

Barcelona to Ban Apartment Rentals to Tourists

B2 – Upper Intermediate

Barcelona, a top tourist destination known for its vibrant culture and stunning architecture, has announced a bold plan to shut down all holiday apartments by 2028. This move aims to address the growing concerns over the impact of tourism on local communities and housing availability. The decision marks a significant shift in the city’s approach to managing its tourism industry and balancing the needs of residents and visitors alike.

Read this article to learn more about Barcelona’s plan to shut down holiday apartments by 2028.

https://www.theguardian.com/world/article/2024/jun/22/barcelona-to-ban-apartment-rentals-to-tourists-in-bid-to-cut-housing-costs#:~:text=Barcelona%2C%20a%20top%20Spanish%20holiday,the%20city%20livable%20for%20residents.

Vocabulary Questions:

  1. What does “in a bid to do something” mean? “Barcelona has announced plans to ban apartment rentals to tourists from 2028 in a bid to bring down housing costs for residents.” Make a sentence with this idiom.
  2. What does “to rein in something” mean? “Barcelona, a top Spanish holiday destination, has announced it will bar apartment rentals to tourists by 2028, an unexpectedly drastic move as it seeks to rein in soaring housing costs and make the city livable for residents.” Use this expression in a sentence.
  3. What is the meaning of “priced out”? “National governments relish the economic benefits of tourism – Spain ranks among the top-three most visited countries in the world – but with local residents priced out in some places, gentrification, and owner preference for lucrative tourist rentals are increasingly a hot topic across Europe.” Make a sentence with this phrase.

Discussion Questions:

  1. What do you think about this plan?
  2. Talk about the benefits and problems associated with short-term holiday rentals in a city.
  3. How will this choice impact residents in Barcelona who depend on earnings from holiday rentals?
  4. How do you expect this move to influence Barcelona’s cultural and tourism scenery in the future?
  5. Should other cities consider adopting Barcelona’s approach to managing tourism and housing issues? Why or why not?
  6. Cite other strategies Barcelona could consider to strike a balance between the demands of residents and tourists.

Prices of Air Travel

B1 – Intermediate

In recent years, the prices of air travel have fluctuated significantly, influenced by various factors such as fuel costs, economic conditions, and global events.

The COVID-19 pandemic, for instance, led to unprecedented disruptions in the airline industry, causing dramatic shifts in airfare pricing. As airlines adapt to changing demand and new safety protocols, passengers face both opportunities and challenges in securing affordable flights.

Listen to this audio and read the transcript about airfares stabilizing.

https://www.newsinlevels.com/products/prices-of-air-travel-level-3/

Vocabulary Questions:

  1. What does “surge” mean? “Airfares in Europe and Asia are stabilizing or dropping, which indicates the end of the post-COVID travel surge.” Give two (2) synonyms or similar expressions and use ‘surge’ in your own sentence.
  2. What does “budget airline” mean? “Budget airline Ryanair’s CEO noted that ticket prices are increasing less than expected, which affected European airline shares.” Use it in a sentence.
  3. What does “downturn” mean? “Overall, the industry expects a return to normal pricing rather than a major downturn.” Give two (2) synonyms or similar expressions and use ‘downturn’ in your own sentence.

Discussion Questions:

  1. In what ways can travelers find the best deals on airline tickets?
  2. What are the pros and cons of budget airlines compared to traditional carriers?
  3. What strategies can airlines use to keep ticket prices competitive while maintaining profitability?
  4. What role do economic conditions play in determining airfare prices? Explain.

Bulgaria’s Rose Industry

B1 – Intermediate

Bulgaria is famous for its rich history and expertise in rose oil production. Their products are important in the global fragrance and cosmetics industry. The country’s unique climate and fertile soil provide ideal conditions for cultivating roses. This is why Bulgaria is one of the top producers of this exquisite oil.

Listen to this audio and read the transcript about the rose industry in Bulgaria.

https://www.newsinlevels.com/products/bulgarias-rose-industry-level-3/

Vocabulary Questions:

  1. What does “harvest” mean? “Last week, farmers were busy harvesting petals about a month earlier than usual due to climate change, which has brought warmer and more humid springs.” Give two (2) synonyms or similar expressions and use ‘harvest’ in your own sentence.
  2. What does “yield” mean? “This year, conditions were more favorable, resulting in better yields.” Give two (2) synonyms or similar expressions and use ‘yield’ in your own sentence.
  3. What does “unreasonably” mean? “This year’s improved output was due to an unseasonably warm winter and a very warm March.” Give two (2) synonyms or similar expressions and use ‘unreasonably’ in your own sentence.

Discussion Questions:

  1. How has climate change affected the production of rose oil in Bulgaria?
  2. Do you think the demand for rose oil will increase in the future? Why or why not?
  3. How important is the rose oil industry for Bulgaria’s economy? Elaborate.
  4. What are some potential challenges faced by farmers in Bulgaria when producing rose oil?
  5. How do you think advancements in technology could affect the production of rose oil in the future?

Marks & Spencer Makes More Money

B1 – Intermediate 

By 2021, Marks & Spencer (M&S) had incurred debts of about £200m. Their sales decreased by almost a third when the lockdowns during the pandemic happened.

Fast forward to 2024, we’ve heard some positive news for this clothing and homeware brand. Their profits have increased a lot.

Listen to this audio and read the transcript about M&S’ growth.

https://www.newsinlevels.com/products/ms-makes-more-money-level-3/

Vocabulary Questions:

  1. What is a “retailer”? “British retailer Marks & Spencer (M&S) saw a 58% rise in yearly profit, beating expectations.” Make your own sentence with this word.
  2. Define “margin target”. “M&S hit their margin targets early, with 4.8% in food and 10.3% in clothing and home.” Make your own sentence with this phrase.
  3. What does “market share” mean? “They aim to increase their market share by 2027/28 and are confident about the future.”  Make your own sentence with this phrase.

Discussion Questions:

  1. What are the things you know about M&S?
  2. What can you say about Marks & Spencer’s higher profits?
  3. What have they been doing to improve their sales?
  4. How can a company increase their market share?
  5. What has your company done to improve sales and increase market share?