Neuromarketing

B2 – Upper Intermediate

Neuromarketing is a fascinating field that combines neuroscience, psychology, and marketing to understand and influence consumer behavior. By studying the brain’s responses and subconscious processes, neuromarketers aim to uncover the underlying motivations and decision-making mechanisms that drive consumer choices.

Watch the video to know more about it and be able to discuss the questions that follow.

Vocabulary Questions:

  1. What does the expression “take (someone) back to” mean? Ex.The subtle smell of grass near the dairy aisle could take consumers back to a simpler, more care-free time, and subconsciously remind them of the fields the products come from. Use it in a sentence.
  2. What does the word “suffice” mean?. Ex. In clothing stores, the invigorating scent of the sea or romantic mix of roses and violets suffices the experience and makes purchasing a product associated with those memories powerful. Make one sentence using this word.
  3. What does “call to mind” mean? Ex. The rich, deep scents of polished leather calls to mind luxury, relaxation, and reward. Make one sentence using this idiom.

Discussion Questions:

  1. How does neuromarketing contribute to the development of more effective advertising campaigns?
  2. In your opinion, do you think neuromarketing is an ethical practice or does it manipulate consumers’ decision-making processes?
  3. How important do you believe neuromarketing is in gaining a competitive edge in today’s saturated market?
  4. Do you think businesses should invest more in understanding consumer neuroscience through neuromarketing, or are traditional market research methods sufficient?
  5. What kind of neuromarketing have you been exposed to?

Benefits of Boosting Your Emotional Intelligence

B2 – Upper Intermediate

The World Economic Forum experts talked about the employment skills that we will need in the near future and one of them is emotional intelligence.

Read the article and find out how a person can develop and level up their emotional intelligence.

https://www.weforum.org/agenda/2020/02/emotional-intelligence-career-life-personal-development/

Vocabulary Questions:

  1. What is the meaning of the word ” predicament“? ” There is a time in the life of every predicament where it is ripe for resolution” Use this word in a sentence.
  2. What is the meaning of “adeptly” in this sentence, “By understanding your emotions, you can move adeptly through your current challenges and prevent future ones.”? Use this in your own sentence.
  3. What does the phrase “on the flip side ” mean? “On the flip side, just 20% of bottom performers are high in emotional intelligence.” Give one synonym and use “on the flip side” in your own sentence.

Discussion Questions:

  1. According to the article, why is it important to control your emotions? 
  2. Why might it be important to be able to recognize other people’s emotions?
  3. What is a sign of high emotional intelligence?
  4. What are ways to manage one’s emotions? 
  5. Can a person take control of their reaction to other people’s words and actions? Explain your thoughts.
  6. Share your thoughts on this: “People with a high degree of emotional intelligence make more money.

Addicted to War

B2 – Upper Intermediate

The body’s fight or flight response has a number of components. One of which is the hormone called adrenaline. Adrenaline is released when the body perceives danger and the initial response is to flee.

Not surprisingly, there are people who find this sensation pleasurable and instead of fleeing they prefer to stay in this dangerous situation.

Let’s listen to the podcast and find out more about one profession where adrenaline rush is manifested.

https://www.bbc.co.uk/learningenglish/english/features/6-minute-english_2023/ep-230511

Vocabulary Questions:

  1. Define the phrase “call it a day“. “You might expect Fergal to call it a day at this point, but that’s not how addiction works.” Use it in a sentence.
  2. What does the expression “to find one’s self doing something” mean? “Despite the danger, Fergal found himself going back again and again to report from war zones.” Use it in a sentence.
  3. What does “erosion” mean here, “I reach a point where I can’t carry that anymore, and it’s not dramatic, it’s a slow, steady erosion” Use it in a sentence.

Discussion Questions:

  1. What do you think of a war correspondent’s job?
  2. What self-destructive behaviors could people suffering from PTSD have?
  3. Why do you think some people have adrenaline addiction?
  4. What is one thing/are some things that you found yourself doing again and again? Why do you think you had the need to do it/them?
  5. If one of your family or friends is like Fergal Keane, would you support or discourage them? Explain.

All Things Remembered

B1 – Intermediate

The expression “All things remembered” means that it’s important to cherish our memories. Memories are the things we remember from our past, like happy times, sad times, or important events. It helps us understand who we are and make sense of the world around us. They also bring us comfort and joy when we think about them.

Let’s read the article below and learn more things about it.

http://headsupenglish.com/index.php/lower-intermediate-students/lower-intermediate-news-lessons/lower-intermediate-science-and-technology-lessons/556-perfect-memory

Vocabulary Questions:

  1. What does “a fact of life” mean in this sentence, “For Brad Williams, this is a fact of life, as he can remember everything with perfect clarity.” Use it in a sentence.
  2. What does “rerun” mean in this sentence, “Imagine you could remember every action and event in your life. For example, you could remember that on June 15th, 1992, you ate a hamburger with extra cheese and onions for dinner, and you also watched a rerun on TV” Use it in a sentence.
  3. What does “how something works” mean in this sentence, “The doctor is studying Williams because he wants to understand how memory works.” Use it in a sentence.

Discussion Questions:

  1. What do you think about being able to having a perfect memory of everything in your past?
  2. Why are memories important in our lives?
  3. How can we make sure we don’t forget important memories? How do you preserve your memories?
  4. Can we rely on our memories to be completely accurate? Why / Why not?
  5. How do our memories of past experiences shape our current behavior and decision-making?

Signs You’re Experiencing Secondhand Stress

B2 – Upper Intermediate

Empathy refers to the ability to understand and share the feelings of another person. It involves putting oneself in someone else’s shoes and feeling what they are feeling.

But are you aware that empathy can lead to secondhand stress, also known as compassion fatigue?

Secondhand stress and anxiety pertain to the feeling of being distressed or nervous because another individual is experiencing the same thing. Primarily, our thoughts and bodies are hardwired to detect significant hazards or vulnerabilities. When we witness another person experiencing anxiety or tension, we may unknowingly mimic it as an instinctual way to safeguard ourselves or the person involved; leading to feelings of stress and burnout.

We can detect secondhand stress by perceiving others’ facial gestures, hearing their voice frequency, and even picking up on certain scents or touches. Furthermore, we are more likely to encounter secondhand stress from people we are acquainted with than from random individuals, which means that our colleagues’ stress levels, as well as how they react to and demonstrate those stress feelings, can have implications for us.

So, how do you tell if someone is causing you stress?

To learn more, follow the link and read the full article.

https://www.huffpost.com/entry/secondhand-stress-symptoms_l_63ed2231e4b0255caaefb9cd

Vocabulary Questions:

  1. What does ”mind is racing” mean, “You may find that your mind is racing and you’re constantly thinking about your loved one.”?Use this expression in your own sentence.
  2. What does ”to get under the skin” mean, “It builds up as sort of tension, and that tension — the not talking about it, the not expressing it — that’s the piece that gets under the skin? Use this expression in your own sentence.
  3. What does ”to get swept up” mean, “It can be easy to get swept up in other people’s problems or in situations that are largely out of your control.”? Use this idiom in your own sentence.

Discussion Questions:

  1. How do you know if someone is stressing you out?
  2. How do you deal with second-hand stress especially at work?
  3. Can you sense someone else’s stress? In what way?
  4. Do you consider secondhand stress toxic empathy? Share your thoughts.
  5. What are the benefits and downsides of being empathetic?

Covid-19 Pandemic Changes Personality Traits

B2 – Upper Intermediate

Extraversion, neuroticism, conscientiousness agreeableness, and openness are the five broad personality traits.

However, according to studies, not only personal grievances, but also global events like the COVID-19 pandemic can make one exhibit changes in their personality traits.

Read the article about how the COVID-19 pandemic had an effect of changes in our personality traits.

https://www.medicalnewstoday.com/articles/covid-19-pandemic-changes-in-personality-traits

Vocabulary Questions:

  1. Define the personality traits agreeableness, openness, extraversion, conscientiousness, and neuroticism. Cite situations where you have demonstrated and (almost) lost them.
  2. What does ”impervious” mean, “It is quite significant from a theoretical perspective to know that global events, like the pandemic, might have the effect of changing personality, which is often thought to be fixed and impervious to change”? Use this word in your own sentence.
  3. What does the word “upheaval” mean, “There were upheavals on the social, political, and economic fronts that could also have affected personality development during this time, especially in the young adults who appeared to change the most.“? Use this idiom in your own sentence.
  4. What does “encompass” mean, “In the current study, the researchers categorized the period encompassing the pandemic into the acute phase and the adaptation phase.”? Use this word in your own sentence.

Discussion Questions:

  1. What some of the best ways to overcome neuroticism?
  2. What might be reasons younger individuals were especially susceptible to changes in personality traits during the pandemic?
  3. How has the pandemic changed you/your personality traits? How did you manage such a change?
  4. What personality traits changed in you with age? Why do you think that happened?
  5. Share your thoughts on this: “Neuroticism, openness, and extraversion tend to decrease (with age).”.

The Science Behind TikTok Brain

B2 – Upper Intermediate

TikTok is a social media platform that allows users to create and share short-form videos with a wide range of music, filters, and other effects. Studies have shown that its usage can activate the release of dopamine in the brain, which is associated with pleasure and reward. The fast-paced, highly-engaging nature of TikTok videos can make it difficult for users to look away and can lead to addiction.

Watch the video about TikTok’s impact on the brain, behavior, and mental health.

Vocabulary Questions:

  1. What is “dopamine hit“? “They are getting these dopamine hits that feel good, just the way it does when people sometimes use drugs or they use alcohol, or they become addicted to other things.” Explain what it does to our body.
  2. What does the phrase “spike up” mean, “We see that it gets spiked up.“? Use it in a sentence. Ex. Running up the stairs spike up my heart rate.
  3. What does the idiom “take [ the bull ] by the horns” mean, “As an adult, I can take that by the horns and just make a change.“? Make one sentence using this expression. Ex. I took the bull by the horns and confronted him about his mistreatment of the workers.

Discussion Questions:

  1. According to the video, what is a “TikTok Brain”?
  2. Do you have a “TikTok” account? If so, how do you feel when you’re engaged on it? How does it affect you?
  3. What are some negative effects of it and what do you think of this?
  4. What might be the positive effects of scrolling and scrolling through TikTok?
  5. While potential harmful effects of using TikTok exist, what should be done to curb its impact on mental health?

The Mandela Effect And False Memories

B2 – Upper Intermediate

Have you ever noticed that you may distort some facts when talking about the same past event on different occasions?

Read the article and analyze how memories can be distorted or manipulated.

https://listcaboodle.com/the-mandela-effect-and-false-memories/

Vocabulary Questions:

  1. What is the meaning of the word “lapse“? Use it in a sentence.
  2. What is the meaning of the phrase “creep into“? Use it in a sentence.
  3. What is the meaning of the word “insinuate“? Use it in a sentence.

Discussion Questions:

  1. Do you have a good memory? What vivid events from your childhood do you remember best?
  2. What is your stand on the Mandela Effect? Give your own example/s of Mandela Effect.
  3. What might be some events that people tend to exaggerate when retelling them. Why do you think they do that?
  4. Can a person train their long-term memory? Will it prevent them from stirring false memories? Explain your thoughts.

Post-Traumatic Growth

B2 – Upper Intermediate

Whether you’re in the midst of or instantaneously after a traumatic ordeal, it might feel impossible to recognize hidden significance in it. However, as humans, we have an innate flexibility to cope.
Everyone handles trauma in their own distinct way and it is often a lengthy road to recovery. Some individuals display that profound psychological transition after a major life event or catastrophic experiences. The adversity can unintentionally result in positive changes in awareness of oneself, others, and the world. You may recognize some meaningful outcome as you gain momentum through your healing process. This is referred to as post-traumatic growth.

To learn more, please follow the link.

https://www.bbc.com/worklife/article/20220311-the-complicated-truth-of-post-traumatic-growth

Vocabulary Questions:

  1. What does the expression “isn’t all sunshine and rainbows” mean? “I know it’s ugly having to see someone you cared about betray you like that, but life isn’t all sunshine and rainbows.” Use it in your own sentence.
  2. What does “putting the pieces together” mean? Use this phrase in your own sentence.
  3. What does the word “aphorism” mean? Use it in a sentence.

Discussion Questions:

  1. What factors contribute to post-traumatic growth?
  2. How can post-traumatic development result in positive changes?
  3. Can everyone experience post-traumatic growth?
  4. Who is most likely to experience post-traumatic growth?
  5. Is post-traumatic growth a form of resilience? Explain.

Deep Work

B2 – Upper Intermediate

Jumping from one activity to another usually hinders our ability to pay attention. According to research, the attention span of an average human is just 8.25 seconds. It is too short. For employees, such a phenomenon might result in stress and even burnout. How can individuals be fully present and immersed in any task they are doing?

Read the article about deep work to find out.

https://www.optimistdaily.com/2022/07/the-benefits-of-deep-work-and-how-you-can-practice-it/

Vocabulary Questions:

  1. What does “frazzled” mean, “If you can relate to these frazzled feelings and want to learn how to avoid them while still getting tasks done, perhaps deep work is for you.”? Use it in a sentence.
  2. What does the phrase “in the zone” mean, “Sometimes, people who practice deep work refer to it as being “in the zone” or a “flow state.”? Use it in your own sentence.
  3. What does “lose yourself” mean here, “You can “lose yourself” in any activity you do.”? Use this phrase in your own sentence.

Discussion Questions:

  1. The article suggests that monotasking is better than multitasking. Do you agree or disagree? Why or why not?
  2. Tell about a time when you were in a flow state? Describe the experience by giving details.
  3. Aside from the five suggestions in the article, how else can we practice deep work? Explain your ideas.