B2 – Upper Intermediate
Part of most people’s morning routine is getting their daily coffee fix. How would a 5 to 20-cent increase on your favorite coffee’s price sound?
Like any business, Starbucks has the power to raise its prices. Loyal customers are probably just going to brush this aside.
Read the article and watch the video to learn about Starbucks’ plans to hike their prices again and also know how they are doing in the market.
https://edition.cnn.com/2022/02/02/business/starbucks-prices/index.html
Discussion Questions:
- What are the primary reasons for price hikes at Starbucks?
- How does this price increase affect the company?
- Is Starbucks popular in your country? What are the other big coffee chains or coffee bars that are doing well in your country?
- Why do people keep on coming back to Starbucks despite the high prices of their coffee and their constant price increase?
2 replies on “Starbucks Is Hiking Prices Again”
1. Is Starbucks popular in your country? What are the other big coffee chains or coffee bars that are doing well in your country?
I would say yes. Starbucks is quite popular in Spain. I can see that there are more and more Starbucks locations in Spain, so I guess that’s because people like them. Other big coffee chains would be Dunkin’ Donuts or Lups and Coffee.
2. Why do people keep on coming back to Starbucks despite the high prices of their coffee and their constant price increase?
I think it’s because of its huge variety of different coffees, or maybe it’s due to its consistent quality and taste.
3. According to the article, where does Starbucks put its money?
I don’t know because it seems that the link is broken, as it shows a 404 error.
Great job so far with your writing exercises.
To avoid redundancy, no need to say “different” because “variety” means different things of the same category.
Enjoy practicing!