B2 – Upper Intermediate
7-Eleven, a global convenience store giant, is undergoing a significant transformation by reinventing its $17 billion food business to align more closely with its Japanese origins. This strategic shift aims to enhance the brand’s culinary offerings and customer experience by incorporating the successful and distinctive elements of its Japanese operations.
Watch the video to learn more about it and be able to answer the questions that follow.
Vocabulary Questions:
- What does “double down” mean? “But now, as cigarette sales continue to decline and many expect gas sales to slow, many are racing to find other sources of revenue and doubling down on food.” Give two (2) synonyms or similar expressions and use ‘double down’ in your own sentence.
- What does “major undertaking” mean? “Shifting a business this massive is a major undertaking.” Give two (2) synonyms or similar expressions and use ‘major undertaking’ in your own sentence.
- What does the term “wide array” mean? “7-Eleven Japan is known for its wide array of meal options.” Use it in a sentence.
Discussion Questions:
- Share your thoughts on the “tanpin kari” business model.
- What specific elements of Japanese 7-Eleven stores could be most successfully integrated into other international markets, and why?
- Do you think the introduction of Japanese-inspired food will significantly improve 7-Eleven’s appeal and sales in your local area? Why or why not?
- In your opinion, what other international food practices could 7-Eleven adopt to further enhance its food business?
- Do you believe that the higher cost of sourcing better ingredients for Japanese-inspired food will be justified by increased customer satisfaction and sales? Why or why not?