The Swedish Gummies Candy Craze 

B2 – Upper Intermediate

The Swedish gummies craze is sweeping the internet, capturing the hearts (and taste buds) of candy lovers around the world. Known for their unique flavors, high-quality ingredients, and fun, minimalist packaging, Swedish gummies offer a refreshing twist on classic gummy candy.

Watch the video to learn more and be able to answer the questions below.

Vocabulary Questions:

  1. What does the word “palette” in this sentence? “There are plenty of other treats more suited to my American palette.” Give two (2) synonyms or similar expressions and use ‘palette’ in your own sentence.
  2. What does the phrase “a gap in the market” mean? “Swedish candy was going viral and to me, what that signal is that there was a gap in the market of people who wanted to try new sweets, new textures.” Use the expression in a sentence,
  3. What does the phrase “hail from” mean? “The Bon Bon co-founder hails from Sweden where he says kids are only allowed to have sweets once a week.” Give two (2) synonyms or similar expressions and use ‘hail from’ in your own sentence.

Discussion Questions:

  1. What are your thoughts on the Swedish gummies craze?
  2. What do you think sets Swedish gummies apart from traditional gummies from other countries?
  3. Do you believe that the emphasis on natural flavors and less sugar makes Swedish gummies more appealing?
  4. How important is unique packaging and branding to you when choosing candies like Swedish gummies?
  5. Why do you think Swedish gummies have become so popular on social media platforms?
  6. In what ways might the rise of “healthier” candies like Swedish gummies impact the candy industry overall?
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