B2 – Upper Intermediate
Strolling through the grocery aisles, we tend to see millions of different products, all with different brands. Most of us tend to trust in the more well-known brands like Coca-Cola, Pringles, Oreos, and so much more, perceiving these products as high-quality and worth their price. However, all across the aisles are dozens upon dozens of rip-off brands, emulating their well-known counterparts but at a much cheaper price.
Could there be a difference between the two types of brands?
To find out more, watch the video below.
Vocabulary Questions:
- What does “to give someone a sense of something” mean? “Even if they aren’t identical, which they sometimes are, it will give you a sense of how similar they can be.” Use this idiom in a sentence and give a synonym.
- What does “bioequivalence” mean? “The generic drugs go through a series of stringent regulatory testing to prove their bioequivalence to the brand name.” Use this term in a sentence and give a synonym.
- What is the meaning of “counterpart”? “
Next time you are at the grocery store, try and compare the ingredient list and nutritional information of a generic item with its brand counterpart.” Use this word to make your own sentence and give a synonym.
Discussion Questions:
- In your opinion, is there a quality difference between store brand and name brand products?
- What makes a product stand out to you in the grocery? Is it the brand or something else?
- Has your perception of product brands influenced your decision-making before? If yes, how so?