B2 – Upper Intermediate
Part of most people’s morning routine is getting their daily coffee fix. How would a 5 to 20-cent increase on your favorite coffee’s price sound?
Like any business, Starbucks has the power to raise its prices. Loyal customers are probably just going to brush this aside.
Read the article and watch the video to learn about Starbucks’ plans to hike their prices again and also know how they are doing in the market.
http://money.cnn.com/2015/07/06/news/companies/starbucks-price-hike/index.html?iid=surge-stack-intl
Discussion Questions:
1. Is Starbucks popular in your country? What are the other big coffee chains or coffee bars that are doing well in your country?
2. Why do people keep on coming back to Starbucks despite the high prices of their coffee and their constant price increase?
3. According to the article, where does Starbucks put its money?