Tag: Business

Organic Caviar

B1 – Intermediate 

Caviar is considered a high-value luxury when it comes to gastronomy. 

There is a farm of sturgeon fish in Riofrío, Spain that makes the first organic caviar in the world. 

Listen to the audio and read the transcript about organic caviar from Spain.

https://www.newsinlevels.com/products/organic-caviar-level-3

Vocabulary Questions:

  1. What does “organic” mean? “A sturgeon farm in Riofrío, southern Spain, produces what it calls the world’s first organic caviar.” Use the word in a sentence. Give a synonym. 
  2. What is an “additive”? “The product contains only sturgeon eggs and salt, with no additives, and is made entirely in the European Union.” Use the word in a sentence. Give a similar expression.
  3. What does “sustainably sourced” mean? “The fish are raised in natural spring water and are fed organic vegetables and sustainably sourced fishmeal.” Use the phrase in a sentence. Give a synonym. 

Discussion Questions:

  1. What is so special about the caviar made in Riofrío, Spain?
  2. Are you interested in trying the organic caviar from Riofrío? Have you tried caviar? What do you think about it? 
  3. What is your opinion about more restaurants in Spain putting caviar in their menus?
  4. What are your thoughts about caviar becoming more affordable?
  5. Do you prefer food with organic certification? Why or why not?

UK Stores Locking Up Chocolates to Stop Theft

B1 – Intermediate 

They are creamy and sweet. They make people feel happiness and pleasure. These things make chocolates a popular choice of sweets. 

In the UK, it seems chocolates have become a favorite item of thieves. Store owners have to find a way to stop this problem.

Read the article UK stores locking up chocolate to stop theft.

https://breakingnewsenglish.com/2603/260309-chocolate-shoplifting-5.html

Vocabulary Questions:

  1. What is a “shoplifter”? “Shops in the UK are going to extreme lengths to stop shoplifters from stealing chocolate.” Use the word in a sentence. Give a similar expression.
  2. What does “to go to extreme lengths” mean? “Shops in the UK are going to extreme lengths to stop shoplifters from stealing chocolate.” Use the idiom in a sentence. Give a synonym. 
  3. What does “to end up in court” mean? “In London, only five per cent of these ended up in the courts.” Use the expression in a sentence. Give a synonym. 

Discussion Questions:

  1. How is chocolate theft a “massive issue” for shops in the UK?
  2. What do you think about the solution to put products that thieves commonly steal in plastic security boxes? How can it affect sales?
  3. How would you feel if you have to ask a store staff to unlock the box to buy an item at a store? Do you think it will affect your interest in buying that product?
  4. Why do you think chocolate is now a target by thieves and has become high value product especially in the black market?
  5. “There were more than 5.5 million reported incidents of shoplifting in the UK last year. In London, only five per cent of these ended up in the courts.” What do you think should the punishment for shoplifting?
  6. What are your thoughts on this, “There are 1,600 violent attacks against shop workers every day.“?

Humanoid Robots at Hyundai Factories  

B1 – Intermediate 

Hyundai, a South Korean automotive manufacturer, prepares to gradually employ 30,000 humanoid robots in its car factories in the next decade. 

It’s true that many people will lose their jobs, but Hyundai said they will still need people who will train the humanoid robots.

Read the article about humanoid robots at Hyundai car factories.

https://breakingnewsenglish.com/2601/260112-hyundai-humanoid-robots-4.html

Vocabulary Questions:

  1. What is a “subsidiary”? “The humanoids called Atlas are being made by a Hyundai subsidiary.” Use the term in a sentence.
  2. What does “amplify” mean? “Hyundai said Atlas would advance human-robot collaboration, and assist in “evolving hardware-driven robotics designed to amplify human potential”.” Use the word in a sentence and give a synonym.
  3. What does “convergence” mean? “The robot’s maker said: “The convergence of robotics and AI will make human life safer and more enriching.” Use the word in a sentence and give a synonym.

Discussion Questions:

  1. Share your reaction to this news.
  2. What comes to your mind when you hear “humanoid” and why?
  3. What are the pros and cons of using humanoids at factories?
  4. Are factories in your country using robots more these days? Talk about it.
  5. What is your opinion about this, “The convergence of robotics and AI will make human life safer and more enriching.”
  6. What do you think about this, “Hyundai acknowledged that people could lose their jobs to Atlas, but some people would be needed to train it.”?

How AI Is Making Everything More Expensive

B2 – Upper Intermediate

Are you familiar with the cost of surveillance? where your personal consumption habits and demographics decide prices. By simply altering the costs of essentials like food, clothing, and services, many companies have been said to employ this pricing strategy to increase their profits in the face of minimal regional competition.

To find out more about surveillance pricing and AI price gouging, watch the video below.

Vocabulary Questions:

  1. What is “estimated conversion probability”? “Between 2000 and 2010, the massive collection of data such as cookies, IP location, and purchase frequency transformed how online retailers tracked consumers. Using this information, they developed models that adjusted prices based on each user’s estimated conversion probability.” Use this term in a sentence.
  2. What is “surge pricing”? “Powered by algorithms and artificial intelligence, surge pricing is now being used across a growing number of consumer industries, from theme parks to restaurants, retail outlets, and rock concerts.” Use this term in a sentence.
  3. What is “take rate”? “Research showed that the system significantly increased fares without an equivalent increase in driver earnings. Uber’s take rate in the United States rose from 32% to 42%.” Use this phrase in a sentence.

Discussion Questions:

  1. What are your thoughts on surveillance pricing? As a consumer, what is your reaction to how many companies practice personalized pricing?
  2. Does this pricing strategy make sense for a large number of customers who are unaware that their purchasing patterns determine the costs of the products they purchase? Share your thoughts.
  3. Share your insights on this, “Companies defend these models as mechanisms of efficiency and optimization. Critics, on the other hand, argue that they deepen economic inequalities.“
  4. How can we control this price structure to prevent deception of customers?
  5. What benefits and risks does dynamic pricing have for customers?

China Bans Hidden Car Door Handles

B2 – Upper Intermediate

China has decided to ban hidden door handles after several deadly accidents. In some crashes, passengers and rescuers had difficulty opening car doors. These handles are common in modern electric cars because of their sleek design and aerodynamic benefits. The decision highlights growing concerns about balancing modern design with passenger safety and may influence safety standards in other countries.

Watch the video to learn more and be able to answer the questions below.

Vocabulary Questions:

  1. What does the word “deem” mean? They simply deem these concealed door handles to be too unsafe. Use the word in a sentence.
  2. What does ” high-profile” mean? There are a number of high-profile cases where an electric vehicle crashed in which the doors weren’t able to open because of these concealed doors. Make one sentence using the word.
  3. What does the idiom ” drive one’s nuts” mean? Trying to figure out how to open the hidden door handles in a Tesla for the first time can really drive someone nuts. Use the idiom in your sentence.

Discussion Questions:

  1. Do you think banning hidden car door handles is the right decision to improve passenger safety? Why or why not?
  2. In your opinion, should car design focus more on safety than appearance and modern features?
  3. How can car manufacturers balance innovative design with safety requirements?
  4. Do you think other countries should follow China’s decision to ban hidden car door handles? Why or why not?

OpenAI Sora to Generate AI Videos of Disney Characters

B2 – Upper Intermediate

Disney’s new deal with OpenAI has caused concern in Hollywood. The agreement will allow OpenAI to use many of Disney’s famous characters in its AI tools to create videos and images.

While Disney says this partnership will bring new creative opportunities, many writers and actors are worried. They believe AI could reduce job opportunities and change the way movies and shows are made.

The deal has started an important discussion about the future of creativity and technology in the entertainment industry.

Read this article or watch the video to learn more.

https://www.nbcnews.com/tech/tech-news/openai-disney-sora-ai-videos-rcna248617

Vocabulary Questions:

  1. Define “to play whack-a-mole” in this context. “With OpenAI, Disney would be creating a legitimate avenue through which a generative AI program could deploy its characters, rather than playing whack-a-mole with every AI company, as Disney has done with other kinds of media in the past.” Make a sentence with this phrase.
  2. What does “sprawling portfolio” mean? “The deal is notable in part because Disney is famously protective of its sprawling portfolio of intellectual property, from the animated shorts of the 1920s to modern superhero and fantasy franchises.” Make a sentence with this phrase.
  3. What is the meaning of “to close the avenue for someone/something“? “As Disney seeks to open the path to copyrighted usage of its characters by OpenAI, it simultaneously appears to be trying to close the avenue for a top competitor: Google.” Make a sentence with this phrase.

Discussion Questions:

  1. Why are writers and actors worried about this deal?
  2. Why do you think Disney decided to partner with OpenAI?
  3. Is this partnership more exciting or more dangerous for the entertainment industry? Explain your opinion.
  4. Should companies ask for permission before using characters or creative work in AI tools?
  5. Would you feel comfortable watching a movie mostly created by AI? Why or why not?

The Restaurant of Mistaken Orders

B2 – Upper Intermediate

Lately, some restaurants are trying new ways to change how we think about hospitality. Instead of focusing only on perfect service, they show the importance of kindness, inclusion, and accepting mistakes. These efforts remind both workers and customers that mistakes can bring connection and understanding, not just problems.

Let’s read the article and know more about how restaurants are redefining service, building empathy, and creating new experiences for everyone.

The Restaurant of Mistaken Orders: Celebrating a Language of Inclusion in Tokyo’s Kitchen

Vocabulary Questions:

  1. What does the phrase “to go astray” mean? “Orders may go astray, but the purpose is never lost.” Use it in a sentence.
  2. What does “to raise one’s eyebrows at” mean? “Why raise our eyebrows at the difference between sizzling steak and gyoza?” Use it in a sentence and give two synonyms.
  3. What is the meaning of the phrase “to soften the pitch“? “The website doesn’t soften the pitch: “You may think it’s crazy.” Use it in your own sentence.

Discussion Questions:

  1. What do you think the concept of the Restaurant of Mistaken Orders reveals about how society views mistakes and imperfection?
  2. How does this restaurant challenge traditional ideas of what “good service” means?
  3. What does this project suggest about the abilities of people with dementia that society often overlooks?
  4. How could similar initiatives help reduce stigma around dementia in other countries?
  5. If you visited the restaurant, how do you think you would react to receiving the wrong order?

Consumer Attitudes Toward AI-Generated Ads 

B2 – Upper Intermediate

Artificial intelligence is reshaping the way companies connect with consumers, especially through advertising. While AI promises efficiency and personalization, not everyone is convinced. Many people feel uneasy about ads created by machines, raising questions about trust, authenticity, and the future of marketing.

Let’s read the article and know more about how AI in advertising is being received, what challenges it faces, and what this means for the future of consumer engagement.

NIQ research uncovers hidden consumer attitudes toward AI-generated ads 

Vocabulary Questions:

  1. What does “to push the boundaries of ” mean here? “As Gen AI continues to push the boundaries of creative industries, NielsenIQ (NIQ), the world’s leading consumer intelligence company, unveiled groundbreaking new research on how the consumer brain processes AI-generated advertisements—with critical implications for advertisers navigating the opportunities and challenges of this emerging technology.” Use it in a sentence and give a synonym.
  2. Define the phrase “halo effect” mean? “These sentiments suggest that AI-generated ads may create a negative halo effect that could dampen consumer perceptions of both the ad and the brand.” Use it in a sentence and give a synonym.
  3. What is the meaning of the idiom “fine line between“? “Our neuroscience-driven approach reveals how consumers nonconsciously process AI-generated content and highlights the fine line between innovation and discomfort.” Use it in your own sentence.

Discussion Questions:

  1. Why do you think many consumers feel turned off by AI-generated ads?
  2. In what ways could companies make AI-generated ads feel more authentic or trustworthy?
  3. How might cultural differences affect how people perceive AI-generated advertising?
  4. What ethical concerns arise when businesses use AI to personalize ads?
  5. How might AI-generated ads “give themselves away” compared to human-created ads?

Samsung to Double AI Mobile Devices

B2 – Upper Intermediate

Samsung plans to add artificial intelligence (AI) to about 800 million devices around the world. These devices include smartphones, TVs, and home appliances. With AI, devices can become smarter and easier to use. Samsung’s goal is to make AI a normal part of daily life, helping people at home, at work, and on the go.

Watch the video to learn about Samsung’s plan to use AI in its devices.

Vocabulary Questions:

  1. What does “to give someone a major boost in the race” mean? “Samsung could give Google a major boost in the AI race.” Use this in a sentence and give a synonym.
  2. Define “roll out“. “Samsung already rolled out Gemini-backed AI features to about 400 million mobile product last year.” Use this in a sentence and give a synonym.
  3. What is the meaning of “fend off“? “Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.” Use this in a sentence and give a synonym.

Discussion Questions:

  1. Which device do you use most in your daily life, and in what specific ways could AI improve your experience with it?
  2. How might widespread use of AI change the way people interact with technology on a daily basis?
  3. If your phone or TV became significantly “smarter” with AI, which task would you want it to handle first, and why?
  4. In your opinion, is Samsung’s plan mainly focused on improving user experience, or on staying competitive in the global market? Support your answer with reasons.
  5. How could AI-powered home appliances influence family life or everyday routines, both positively and negatively?

How Circular Deals Are Driving the AI Boom

B2 – Upper Intermediate

Artificial intelligence is attracting massive investment from some of the world’s biggest companies. Billions of dollars are being poured into data centers, energy infrastructure, and advanced chips, with many investors treating AI as a growth engine that cannot fail. At the same time, questions are growing about profitability, rising costs, and whether this surge could turn into another tech bubble similar to the dot-com crash.

Watch the full video to explore how money is moving through the AI industry, why some experts are worried, and what’s at stake if expectations don’t match reality.

Vocabulary Questions

  1. What does “circular deal” mean in the sentence, “A precarious investment strategy is emerging multi-billion dollar circular deals.”? Use it in a sentence.
  2. What does “to bank on something” mean in the sentence, “Investors are really banking on incredible growth”? Use it in a sentence.
  3. What does “canary in the coal mine” mean in the sentence, “And these AI data center companies, they are the kind of canary in the coal mine”? Use it in a sentence.

Discussion Questions

  1. Why do you think so many investors are willing to spend billions on AI even though many projects are not yet profitable?
  2. How is the current AI boom similar to the dot-com bubble, according to the video?
  3. What risks do ordinary people face if an AI bubble were to burst?
  4. Do you think large technology companies are becoming “too big to fail”? Why or why not?
  5. In your opinion, can AI still succeed as a technology even if some companies fail along the way?