Tag: Business

Fear of Flying is Pushing Ticket Sales Down

B2 – Upper Intermediate

Flight anxiety has soared, causing a nosedive in sales. Since the beginning of the year, a series of fatal accidents and alarming incidents have shaken Americans’ confidence in air travel, leading some passengers to reconsider their travel plans, according two airlines involved in crashes.

Let’s read the article to explore how fatal plane crashes influence people’s decisions about flying.

https://edition.cnn.com/2025/03/11/business/passengers-air-travel-crashes-fear

Vocabulary Questions:

  1. What does “consumer confidence” mean? “Consumer confidence and certainty in air travel started to wane a little bit as questions of safety came in.” Use it in a sentence.
  2. What does “regulatory filing” mean? “On Monday the company revised its expected revenue growth for the quarter down by half in a regulatory filing.” Use it in a sentence.
  3. Define the phrase “closed door meeting“. “CNN has not confirmed that exchange at the closed door meeting.” Use it in your own sentence.

Discussion Questions:

  1. In what ways have recent crashes influenced airline ticket sales?
  2. Have the recent crashes affected your confidence in air travel? Why or why not?
  3. Are you someone who carefully listens to the safety briefing before flying? If yes, why do you tend to so?
  4. What do you find most stressful about flying?
  5. What’s the roughest turbulence you’ve encountered during a flight? Did it make you reconsider flying?

Tesla’s Challenges Run Deeper than Toxic Controversy around Elon Musk

B2- Upper Intermediate 

Tesla CEO Elon Musk’s controversial views and actions as of late have not been taken all too well by many. From Department for Government Efficiency (DOGE)’s  radical reforms and axing to a video appearance at a far-right Alternative für Deutschland party rally, and some online attacks on British politicians, Musk has been in the center of everything.

All this is causing a huge public backlash against Tesla. This may have contributed in the company’s decline in sales. 

Read this article about how Tesla’s problems run deeper than the controversies revolving Elon Musk.

Be ready to answer the questions that follow.

https://www.bbc.com/news/articles/cz61vwjel2zo

Vocabulary Questions:

  1. What does “unequivocal” mean? “Musk has also been unequivocal in his response. “This level of violence is insane and deeply wrong,” he said in a recent interview with Fox News. “Tesla just makes electric cars and has done nothing to deserve these evil attacks.”.” Use this word in a sentence and give 2 synonyms or similar expressions.
  2. What does “at the helm” mean? “And if that is the case, can Tesla really build on its past success with Musk remaining at the helm?” Use this idiom in a sentence and give 2 synonyms or similar expressions.
  3. What is a “figurehead”? “Musk, the figurehead of the company, has driven this all forward, since he joined Tesla in 2004 as its chairman and principal funder.” Use this term in a sentence and give 2 synonyms or similar expressions.

Discussion Questions:

  1. How do you think Tesla will be affected by Musk’s views and involvement in the Trump administration?
  2. How can Tesla retain its position as the world’s best-selling maker of electric vehicles (EVs)?
  3. This violence against US showrooms should be treated as “domestic terrorism”. What is your opinion on this?
  4. If you were an EV enthusiast, would you stop supporting TESLA because of these controversies Musk have been entangled with recently? Explain.
  5. Does the company leaders or businesses’ views and actions affect your support of or loyalty to a brand? Why or why not?

CEO Tells Parents to Keep Kids Off Roblox

B2- Upper Intermediate 

Roblox is an online game platform that was created in 2004 and released in 2006. In the UK, the site is the most popular among gaming enthusiasts from ages eight to 12.

Amidst allegations that children using the platform are constantly exposed to explicit or harmful contents, the company’s CEO Dave Baszucki advised parents to keep their children off the site if they have concerns over their safety.

Read this article about Roblox CEO’s message to parents.

Be ready to answer the questions that follow.

https://www.bbc.com/news/articles/c5yrjkl7dd6o

Vocabulary Questions:

  1. What does “dogged” mean? “The site, which is the most popular in the UK among young gamers aged eight to 12, has been dogged by claims of some children being exposed to explicit or harmful content through its games, alongside multiple reported allegations of bullying and grooming.” Use this word in a sentence and give 2 synonyms or similar expressions.
  2. What does “counter-intuitive” mean? “That sounds a little counter-intuitive, but I would always trust parents to make their own decisions.” Use this word in a sentence and give 2 synonyms or similar expressions.
  3. What does “with the best will in the world” mean? “There are parental controls, and our users would urge constant parental supervision. But we all know that with the best will in the world, life sometimes gets in the way.” Use this idiom in a sentence.

Discussion Questions:

  1. What is your opinion on this statement by Roblox CEO Dave Baszucki? “My first message would be, if you’re not comfortable, don’t let your kids be on Roblox.” 
  2. How do you think this statement could affect the company? 
  3. What can companies and parents alike do to ensure children’s safety on gaming platforms?
  4. Do you agree or disagree with what Ellie Gibson said that Mr. Baszucki’s message risked sounding “a bit of a get out”? Share your thoughts.
  5. If a site or app a child is using is dogged by claims of kids’ exposure to explicit or harmful contents, what should their parents do?

Singapore’s Sewage Beer

B2 – Upper Intermediate

When it comes to creative beverages, Singapore has taken things to a whole new level with its unconventional yet sustainable drink — sewage beer. This innovative brew is crafted using recycled wastewater, turning what might seem unappealing into a clean, safe, and environmentally friendly product.

Read this article to know how this unusual idea came about.

https://www.euronews.com/green/2024/11/21/sewage-is-the-secret-ingredient-in-singapores-beer-a-country-with-no-natural-water-resourc

Vocabulary Questions:

  1. What does “ramp up” mean? “Authorities have said they need to ramp up all water sources, as demand is expected to double by 2065.” Make a sentence with this.
  2. What’s the meaning of “hail from“? “Rummel told onlookers he was in a good position to judge beer, as he hailed from Munich, Germany, home to the Oktoberfest beer festival.” Use this in a sentence.
  3. Define “biennial“. “The idea was to showcase treated wastewater at the country’s biennial International Water Week.” Give two synonyms and make a sentence with this word.

Discussion Questions:

  1. What do you think about this type of beer? Would you try it? Why or why not?
  2. Do you think other countries should try this idea? How could it help them?
  3. How does this type of beer help the environment?
  4. Share your thoughts on this statement, “It’s important not to use the term ‘wastewater’ and instead call it ‘used water.‘“.
  5. Have you heard of any other drinks or products made using recycled water? What do you think about them?

Skype Shutdown

B2 – Upper Intermediate

Skype is known for revolutionizing internet-based communication. It was founded in 2003 offering free voice calls between PCs and economical rates for calling landlines and mobile phones.

However, this legendary service is scheduled to be retired on May 5, as Microsoft transitions its focus to the more up-to-date Microsoft Teams Free platform.

Let’s read the article and know more about this iconic application shutting down.

https://www.msn.com/en-us/technology/software/skype-is-shutting-down-after-two-decades/ar-AA1zZV5l?ocid=BingNewsSerp

Vocabulary Questions:

  1. What does “free tier” mean? “Skype will “no longer be available” to use starting in May, the company confirmed on X, telling users that their log-in information can be used on Microsoft Teams’ free tier in the “coming days.”” Use it in a sentence.
  2. What does the phrase “ill-fated” mean? “Microsoft integrated the service into its other products, such as Office and its ill-fated mobile operating service Windows Phone.” Use it in a sentence and give 2 synonyms.
  3. What does “catch on” mean? “Skype launched in 2003 in Estonia and quickly caught on as a way to make free calls worldwide, a notable perk considering international calling on traditional phones used to be expensive.” Use it in your own sentence.

Discussion Questions:

  1. What are your thoughts on Skype shutting down?
  2. Have you had much experience with Skype? What are your thoughts on its strengths and weaknesses?
  3. What video calling apps do you use most often? And why is it your call app of choice?
  4. Can you think of any apps that were once staples in your routine, but have since fallen out of favor? What lead to it becoming less popular than before?
  5. Which of your frequently used apps would you be most upset to lose access to? And why?

US Health Insurance Company Wants Too Much Money

B1 – Intermediate 

UnitedHealth is under investigation by the US Department of Justice (DOJ) for their billing practices for extra payments for Medicare Advantage plans.

Listen to this audio and read the transcript about an investigation on UnitedHealth’s Medicare billing practices.

https://www.newsinlevels.com/products/us-health-insurance-company-wants-too-much-money-level-3

Vocabulary Questions:

  1. What does “billing” mean? “According to the Wall Street Journal, the US Department of Justice (DOJ) is investigating UnitedHealth’s Medicare billing practices.” Use this word in a sentence.
  2. What does “wrongdoing” mean? “UnitedHealth claims it is unaware of the investigation and denies wrongdoing.” Use this word in a sentence.
  3. What does “buyout” mean? “Meanwhile, the company is also offering buyouts to employees in its benefits unit.” Use this word in a sentence.

Discussion Questions:

  1. Share your thoughts on UnitedHealth’s billing practices.
  2. How is this investigation affecting UnitedHealth?
  3. If you are an investor in this company are you also going to sell your shares? Why or why not?

Quiet Luxury: A Marketing Psychology Trick

B2 – Upper Intermediate

Quiet luxury, a growing trend in the fashion and lifestyle industries, emphasizes understated elegance over flashy branding. Rather than relying on visible logos or extravagant designs, it appeals to consumers who value exclusivity, craftsmanship, and subtle sophistication. This marketing strategy taps into psychology, creating a sense of prestige through minimalism and discretion. By targeting those who seek status without overt display, brands successfully position quiet luxury as a symbol of refined taste and timeless wealth.

Watch the video to learn more and be able to answer the following questions.


Vocabulary Questions:

  1. What does “over-the-top” mean? “Luxury fashion is often loud, with monograms, logos, and over-the-top designs, like Gucci belts and Louis Vuitton handbags that everyone can spot miles away.” Give 2 synonyms. Make a sentence using the expression.
  2. What does “stay under the radar” mean? “These subtle cues help us connect with the people who get it while staying under the radar for everyone else.” Use it in a sentence.
  3. What does the expression, “take something to a new level” mean? “Everything from the way we dress sends messages to others, but quiet luxury takes it to a new level.” Use it in a sentence.


Discussion Questions:

  1. How does quiet luxury differ from traditional luxury branding, and what psychological factors contribute to its appeal?
  2. In what ways does quiet luxury influence consumer behavior and perceptions of status?
  3. Do you believe quiet luxury is a genuine expression of sophistication, or is it just another marketing strategy to target wealthy consumers? Why?
  4. Is quiet luxury more sustainable compared to traditional luxury brands, or is it simply a rebranding of consumerism? Elaborate.
  5. Do you think the appeal of quiet luxury will continue to grow, or will it eventually be replaced by more conspicuous trends? Expand.

DeepSeek

B2 – Upper Intermediate

Companies in the tech sector are investing billions of dollars to stay ahead of the AI revolution. Nevertheless, a Chinese startup company that was established with relatively little funding appears to have stunned the market by being competent and even outperforming ChatGPT.

To learn more about Deep Seek, watch the video below.

Vocabulary Questions:

  1. What does “to spin out of a hedge fund” mean? “DeepSeek is a Chinese AI startup that was formed in 2023 and spun out of a hedge fund.” Use it in a sentence.
  2. What does “sidestep” mean? “Just don’t ask it about Chinese politics. It’s reasoning is align with that of Beijing’s sensors, meaning, some questions are politely sidestepped.” Give two (2) synonyms or similar expressions and use ‘sidestep’ in your own sentence.
  3. What is the meaning of “over the edge“? “ DeepSeek can be used uncensored on it’s platform but what really sent investors over the edge is that DeepSeek was able to build this model and train it at just a fraction of the cost.” Give two (2) synonyms or similar expressions and use ‘over the edge’ in your own sentence.

Discussion Questions:

  1. Have you heard anything about DeepSeek? What is your initial reaction to the Chinese startup AI company?
  2. How do you think DeepSeek questions the narrative of US tech giants supremacy, who have claimed supremacy in the AI race?
  3. Why was DeepSeek better than other popular models, such as open AIS, and other benchmarks?
  4. What made it possible to create such a proficient app with just a fraction of funding compared to other competitors with billions or even predicted trillions of dollars in funding?
  5. What are your thoughts on this statement: “I think that the US has spent a long time underestimating China. China’s tech sector is actually very capable of innovating and creating these very powerful and very advanced products, and I think that Silicon Valley’s presumed lead that they have over China, I don’t think they should take that for granted.“

Trump and Europe’s Wind Energy

B1 – Intermediate 

One of the first things US President Donald Trump is doing is to temporarily stop new offshore wind projects. These new wind energy policies affect some of Europe’s most important green energy companies.

Listen to this audio and read the transcript about President Donald Trump’s decision to stop new US offshore wind leasing projects.

https://www.newsinlevels.com/products/trump-and-europes-wind-energy-level-2

Vocabulary Questions:

  1. What does “offshore” mean? “The company took a 1.69 billion dollar loss on US projects, including Sunrise Wind, which was meant to be the largest US offshore wind farm.” Give two (2) synonyms or similar expressions and use ‘offshore’ in your own sentence.
  2. What does the phrase “to be/get hit hard” mean? “Denmark’s Orsted got hit hardest, as its shares fell by 17%.” Use this idiom in a sentence.
  3. What is a “wind farm”? “The company took a 1.69 billion dollar loss on US projects, including Sunrise Wind, which was meant to be the largest US offshore wind farm.” Use this phrase in a sentence.

Discussion Questions:

  1. Share your thoughts on this news.
  2. What are the good and bad things about wind turbines and wind energy?
  3. Mr. Trump believes wind turbines are ugly, too expensive, and harmful to animals. What is your opinion on his views about wind energy?
  4. How does US President Trump’s new policies affect the European wind power companies?
  5. What can these companies do to move forward from this problem/situation?

Los Angeles Wildfires Lead to Sky-High Rents  

B1 – Intermediate 

There have been more than 15,000 structures destroyed and hundreds of thousands of people affected by the wildfires in Los Angeles recently.

Those residents that lost their homes need to find a place to live in after this devastating incident. 

Unfortunately, some landlords seem to be taking advantage of this situation to increase their profits by raising the rents.

Read more about the high rents in Los Angeles after the wildfires.

https://breakingnewsenglish.com/2501/250116-los-angeles-fires-2.html

Vocabulary Questions:

  1. What does “price gouging” mean? “The California governor introduced a price gouging law on January the 7th.” Use this phrase in a sentence.
  2. What does “upmarket” mean? “Actress Paris Hilton lost her house in upmarket Malibu.” Give two (2) synonyms or similar expressions and use ‘upmarket’ in your own sentence.
  3. What does “to break/shatter one’s heart into pieces” mean? “Actress Paris Hilton lost her house in upmarket Malibu. She wrote on social media: It feels like my heart has shattered into a million pieces.” Use this idiom in a sentence.

Discussion Questions:

  1. What is your opinion about some landlords increasing the rents by thousands of dollars in the middle of the wildfires in LA?
  2. Is price gouging ever justifiable or fair? Explain your thoughts.
  3. Talk about another incident of price gouging that you know of.
  4. “Many people are blaming climate change for the fires. Little rain left Los Angeles very dry. The risk of wildfires is high.” Share your opinion about this statement. 
  5. Has your country ever been affected by wildfires? Talk about this instance.