Running a Successful Small Business

B2 – Upper Intermediate

Owning a business sounds like a dream: you are your own boss and you get a say on everything from top to bottom of things. A lot of people are enticed by the idea of a business where they own their time, earn their own money, and take charge of where the money goes or how it’s spent, but it’s not all sunshine and rainbows.

Starting or owning a business takes a lot of responsibility and sacrifices. So many things happen behind the scenes that are tricky and challenging.

The tips laid out in the article below aims to help budding entrepreneurs and entrepreneurs-to-be in setting up and running a small business successfully.

https://www.investopedia.com/articles/pf/08/make-money-in-business.asp

Discussion Questions:

1. Are you interested in having your own business? Why or why not? If yes, what kind of business would it be?
2. What sacrifices must be made to start a business? Are you willing to take them?
3. What are some challenges faced when starting a business?
4. What are some rewards of owning a business?
5. How do you keep yourself organized at work and in other aspects of your life?
6. What is good customer service?
7. What are other tips that you can add to the list?

Tips for Giving a Great Presentation

B2 – Upper Intermediate

Business presentations are one of the most vital parts of closing in business deals. They’re conducted to present and express the idea of your products and/or services.

Usually, visual materials are being used to convey the important information to the prospective clients or buyers.

Here are some tips on how to have a great Business Presentation

Discussion Questions:

  1. Have you experienced to do a Business Presentation? If yes, what’s the product/service you present?
  2. What are the tips to have a great Business Presentation according to the video?
  3. Can you give other tips?
  4. Why is it important to know you audience first?
  5. Can you explain the importance of visuals in business presentation?

Making a Business Proposal

B2 – Upper Intermediate

Identifying your business’ goals and objectives is very important in order to properly present them to a prospective customer or client. It will help you persuade your prospects to have a solution to any business problems they might have.

Here is the video showing some tips on how to make a business proposal.

Discussion Questions:

  1. Have you tried presenting or doing a business proposal? How did it go?
  2. What products or services did you offer?
  3. What are the things that we have to keep in mind when drumming up business proposals?
  4. What are the usual problems/difficulties that can be encountered when making business proposals?
  5. Why is business proposal important? Explain your thoughts.

Getting What You Want in a Negotiation

B2 – Upper Intermediate

Negotiating our way in the workplace can sound daunting and challenging. It can sometimes take all our energy preparing for it. Whether it’s something big or small, negotiating for something that we need for our job is part of our work life. Some might think that there are only certain people that are gifted with special skills to effectively negotiate their way through situations.  This is not true. These skills can be learned, and anyone can successfully and effectively negotiate once these skills are gained. 

Watch this video to learn the ways to be ready in negotiations:

Discussion Questions:

  1. What are your experiences with negotiations in the workplace?
  2. Do you feel worried when you think of negotiating? Why or why not?
  3. Which of these tips seems the easiest to do? Which seems the hardest?
  4. What are some effective ways that you use when negotiating in any situation?
  5. When was the last time you had a failed negotiation? What could you have done better in that situation?
  6. What are some tips that you can add to the list?

Should Fast Food Sponsor Sport?

B2 – Upper Intermediate

There are millions of sports enthusiasts who are always tuned in to big sporting events in the world such as the Olympic Games and FIFA World Cup. For these spectators, it is hard to ignore the large banners of sponsors all throughout the match. Some experts believe that these advertisements are contributing factors that lead to people consuming them.

Listen to this audio and read the transcript on fast food sponsorships in sports.

https://www.bbc.co.uk/learningenglish/english/features/6-minute-english/ep-211104

Discussion Questions:

  1. Are you a big sports fan? Do you always watch big sporting events? Why or why not?
  2. How important is sponsorship in these events?
  3. How does brand loyalty and unhealthy food and drinks companies sponsorship result to obesity?
  4. Do you agree that these companies should be banned from sponsoring big sporting events?

Where Do Tips Go?

B2 – Upper Intermediate

Tipping is about showing appreciation for good service whether it’s food delivery or a haircut by giving extra cash to the person who rendered service to you. It’s a show of gratitude.

However, tipping is not a universal practice. It’s ultimately your choice whether to slip or skip that gratuity.

Let’s listen to the audio to learn more about tipping at restaurants.

https://www.bbc.co.uk/learningenglish/english/features/6-minute-english/ep-211021

Discussion Questions:

  1. What is your reaction to some employers not giving the tips to their employees?
  2. Should tips be taxed? Explain your stand.
  3. Is tipping a custom in your country? What are some of the common occasions when you leave a tip?
  4. Can you think of jobs where tipping is important?
  5. What’s the smallest and biggest tip you have ever left? Why was that so?
  6. What alternatives to tipping could you offer if you didn’t have any cash?

Edibles Business

B2 – Upper Intermediate

Nancy Whiteman is a Colorado-based and CEO of Wana Brands edibles who created the state’s most successful edible cannabis business. According to Whiteman, sales skyrocketed from around $100,000 the first year to $14.5 million in 2017. They are on track to top $16 million, making Wana the most successful edibles manufacturer in the state.

Watch the video and be able to express your opinion using the guide questions below.

https://www.cnbc.com/2018/09/25/wana-brands-makes-millions-selling-cannabis-edibles.html

Discussion Questions:

  1. What do you think about Nancy Whiteman’s business?
  2. What’s your take on legalizing marijuana for recreational and medical purposes? Is it legal in you country?
  3. What do you think made Wana Brands successful?
  4. From legal standpoint, what are the challenges they had to face in putting up this business?
  5. Talk about another strange business you know of.

McDonald’s Is a Real Estate Company

B2 – Upper Intermediate

We have all heard of McDonald’s, one of the most, if not the most famous and most successful fast-food chain in the entire world.

However, even with McDonald’s being the biggest food company, is there a possibility that it could be much more successful in a different part of the business world?

Watch this video to find out about McDonald’s more successful business.

Discussion Questions:

  1. If ever you got into real estate, would you consider starting a McDonald’s franchise even if McDonald’s gets more money than you?
  2. Did you know about McDonald’s benefit from real estate before this video? If not, what is your reaction when you found out?
  3. Do you think McDonald’s is better off only being a real estate company? Explain your points.

Canva Hits Massive US$40 Billion Valuation after Latest Funding Round

B2 – Upper Intermediate

Canva is free graphic design app for everyone. For premium features, paid subscriptions for pros and enterprises are also available. The start-up was founded in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams. At the time of writing, Canva is valued at $40bn (£29bn), making it one of the world’s biggest tech companies in the world. 

Read this article about Canva’s valuation soaring.

https://cfotech.co.nz/story/canva-hits-massive-us-40-billion-valuation-after-latest-funding-round

Discussion Questions:

  1. What can you say about Canva’s success?
  2. What is your impression of this company and their business model? 
  3. What are your thoughts on the company’s “simple” two-step plan?
  4. What do you think about Canva CEO’s plans to give their wealth away?
  5. Have you ever used Canva? What do you think of it?

Elizabeth Holmes, Theranos Scandal, and Silicon Valley

B2 – Upper Intermediate

Elizabeth Holmes was once a trailblazing woman in business and medical technology in the Silicon Valley. She founded the start-up health technology company called Theranos. With promises of revolutionary blood tests that are performed using small automated devices and only very small amounts of blood are needed to be extracted from the patient, investments came pouring in. Now, Holmes is under trial for fraud.

The technology sounded amazing. Except, it was just make-believe. One might ask, so if it seemed nonsensical, why did so many people still fall for her hook, line, and sinker.

The Theranos scandal highlights the systemic problems with start-up culture on secrecy and the aggressive use ofNon-disclosure agreements (NDAs). 

Read the article about Elizabeth Holmes, Theranos, the problems with the start-up culture and what the Silicon Valley has learned from this scandal.

https://www.bbc.com/news/technology-58469882

Discussion Questions:

  1. What are your thoughts on Holmes and Theranos’ fraud and how they were able to get away with it for years?
  2. What do you think about the product they were developing?
  3. Talk about the thin line between fraud and fake it til you make it culture.
  4. Is it really “fake it until you make it” in business? Explain your point.
  5. What are your thoughts on this: “Secrecy is important for these companies to succeed – but that culture of secrecy can also be used as a smoke screen”?
  6. How important are NDAs in your job/industry or for your company?
  7. What are things you would consider if you were to invest in a start-up?