B2 – Upper Intermediate
H&M, a Swedish multinational clothing-retail company, faces a backlash when an image of a black child models a sweatshirt with the slogan “Coolest monkey in the jungle”. This led to protesters running amok in some H&M stores in South Africa to show their anger.
Watch the controversial video.
Read to know more: Protesters over “Racist” Ad
1. What are your thoughts on the protesters action?
2. In your opinion, is the advertisement a depiction of racism? Can you recall another ad that in your opinion portrays racism?
3. H&M already issued an apology for the ‘racist’ ad. How do you think it would affect the company as a whole?