Pricing Effect

B2 – Upper Intermediate

More often than not, people always shop for value. Is the price a signal for value? Do you have some hints to tell if something is more valuable than the other but why does a higher price tag make wine taste better?

Let’s check out the video and see what’s going on inside our brains when we see the tag:

Discussion Questions:
1. Tell something about the experiment.
2. What Kind of buyer are you?
3. What do you consider when shopping? How do you decide?
4. Can you set apart an expensive wine from a cheap one?

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