Why McDonald’s Failed In Iceland?

B2 – Upper Intermediate

McDonald’s famous golden arches seem ubiquitous the world over, but in one European country, it eventually closed shop. What led to the fast-food giant’s downfall in this part of the world? Will it make a comeback?

The video that follows provides, pardon the pun, food for thought.

Discussion Questions:

  1. Do you like fast food fare? Why or why not?
  2. Which fast-food restaurants thrive in your country? What do you think contributed to their success?
  3. What restaurant franchises failed to gain a foothold where you live? Why do you think this happened?
0.00 avg. rating (0% score) - 0 votes

Related posts:

  1. Fast Food B1 – Intermediate Fast-food restaurants are in almost every country of the world now. They...
  2. A Special Restaurant B2 – Upper Intermediate Special events and trips are sometimes celebrated by dining in a...
  3. Why Starbucks Failed in Australia C1 – Advanced It’s easy to find a Starbucks cafe almost anywhere in the world....
  4. How Buffet Restaurants Make Money C1 – Advanced Buffet restaurants typically offer all-you-can-eat (AYCE) food for a fixed price. The...
  5. An Unhealthy Habit B1 – Intermediate Dining out was once reserved for the wealthy or a special occasion....

Leave a Reply

Only registered students can submit comments.