B2 – Upper Intermediate
Chaos packaging is a new design trend that uses bold, unusual elements to make packaging stand out and surprise people. With bright colors, mixed-up patterns, and unpredictable fonts, chaos packaging aims to break the rules and create eye-catching designs through intentional disorder. This style appeals to people who like unique and expressive looks, helping products stand out on busy store shelves.
Watch the video and be able to answer the questions below.
Vocabulary Questions:
- What does “press for more” mean in this sentence? “Those creative containers along with their delicious product are keeping consumers pressed for more.” Use it in a sentence.
- What does ‘hit the sweet spot‘ mean? “Creativity with a little side of chaos and some advertising that experts say, could hit the sweet spot in sales.” Make one sentence using this expression.
- What does “gold” mean in this sentence? “If you have an interesting packaging that people are willing to take a photo and post and do the advertising for you, that’s gold for marketers.” Use it in a sentence.
Discussion Questions:
- Do you think chaos packaging helps products stand out in a positive way, or does it create too much visual noise?
- In your opinion, does the use of chaotic design elements make a product seem more appealing or less trustworthy?
- How might chaos packaging influence the way consumers perceive a brand or product?
- What are some potential downsides to using chaos packaging, especially in terms of readability and clarity?
- How does chaos packaging compare to more traditional, minimalist packaging in capturing consumer interest?