Why do we struggle to stop eating certain foods? Many processed foods are carefully designed to be irresistible, using a mix of science, psychology, and strategic marketing to keep consumers coming back for more. These foods are engineered to enhance taste, texture, and even how they feel in our mouths, tricking our brains into craving them while making us feel less full than we actually are.
To explore how these factors influence our eating habits, watch the video and prepare to answer the questions below.
Vocabulary Questions:
- What does “sonic branding” mean? “Even the sound of food matters. When you open a fizzy soda, you’ve got two noises. You’ve got the click and the tear. Sound engineers and manufacturers work really hard to get that sound just right and that’s sonic branding.“ Use this term in a sentence.
- What does “scurrilous behavior” mean? “Clearly, there’s an opportunity there for some kind of scurrilous behavior in making food softer, so that people will eat more and therefore you sell more of your product.” Give two (2) synonyms and use it in a sentence.
- What does “disincentivize” mean? “However, taxes will push up the cost and could disincentivize ongoing investment in healthier products.” Give two (2) synonyms and use it in a sentence.
Discussion Questions:
- How does “sonic branding” influence consumer behavior, and can you think of other examples where sound is used to shape brand identity?
- In what ways do food companies use science and psychology to encourage overconsumption, and how can consumers become more aware of these tactics?
- How does “vanishing caloric density” impact public health? What health risks could it pose, and how might different stakeholders—such as food manufacturers, health professionals, and educators—help mitigate its effects?
- How does multi-sensory eating influence our food choices? How might companies apply this knowledge to make products both appealing and healthier? Can you give some specific examples?
- Is consumer education enough to protect people from the negative effects of processed foods? What challenges do they face in making healthier choices? Should stronger measures be taken? If so, what specific actions could help?