C1 – Advanced
It’s easy to find a Starbucks cafe almost anywhere in the world. However, in Australia, there aren’t that many. That’s because in 2008, the company closed more than 70 percent of its under-performing locations, leaving only 23 Starbucks stores throughout the entire continent. Starbucks has failed to make an impression in the Australian marketplace but where did it go wrong?
Watch the video and be able to answer the questions that follow:
Discussion Questions:
- According to the video, why did Starbucks fail in Australia?
- Do you enjoy Starbucks coffee? How often do you have it?
- Is Starbucks popular in your country?
- What do you think made Starbucks popular all over the world?