Tag: business and business english

German Carmakers Have Problems

B1 – Intermediate

Germany is famous for making cars and is seen as a world leader in car design and technology. For more than 100 years, it has been home to top car brands like Volkswagen, BMW, Mercedes-Benz, and Audi. The car industry in Germany focuses on high quality and new technology, including electric and self-driving cars. Germany’s central location in Europe, along with its skilled workers and good infrastructure, helps make it a strong player in the world car market.

Although Germany is a global leader in the car manufacturing industry, its car makers are currently facing challenges.

Listen to this audio and read the transcript about the problems that German carmakers have.

https://www.newsinlevels.com/products/german-carmakers-have-problems-level-3/

Vocabulary Questions:

  1. What does “job cut” mean? “Volkswagen, Germany’s largest employer, is facing the possibility of making significant job cuts due to declining car sales.” Use this term in your own sentence.
  2. What is “acknowledge”? “The company acknowledges that it must find ways to reduce costs.” Use this verb in a sentence.
  3. What does the phrase “lay off” mean? “Volkswagen denied reports that it was planning to lay off up to 30,000 workers, which would be around a quarter of its workforce in Germany.” Use this phase in your own sentence.

Discussion Questions:

  1. What are of the causes of the problems that German carmakers have?
  2. What was your reaction that according to reports, Volkswagen was planning to lay off up to 30,000 workers?
  3. How does the government in your country help companies that are struggling?
  4. Share your opinion about the sales of electric cars dropping in Europe.

7-Eleven Reinventing Its Food Business to Be More Japanese

B2 – Upper Intermediate

7-Eleven, a global convenience store giant, is undergoing a significant transformation by reinventing its $17 billion food business to align more closely with its Japanese origins. This strategic shift aims to enhance the brand’s culinary offerings and customer experience by incorporating the successful and distinctive elements of its Japanese operations.

Watch the video to learn more about it and be able to answer the questions that follow.

Vocabulary Questions:

  1. What does “double down” mean? “But now, as cigarette sales continue to decline and many expect gas sales to slow, many are racing to find other sources of revenue and doubling down on food.” Give two (2) synonyms or similar expressions and use ‘double down’ in your own sentence.
  2. What does “major undertaking” mean? “Shifting a business this massive is a major undertaking.” Give two (2) synonyms or similar expressions and use ‘major undertaking’ in your own sentence.
  3. What does the term “wide array” mean? “7-Eleven Japan is known for its wide array of meal options.” Use it in a sentence.

Discussion Questions:

  1. Share your thoughts on the “tanpin kari” business model.
  2. What specific elements of Japanese 7-Eleven stores could be most successfully integrated into other international markets, and why?
  3. Do you think the introduction of Japanese-inspired food will significantly improve 7-Eleven’s appeal and sales in your local area? Why or why not?
  4. In your opinion, what other international food practices could 7-Eleven adopt to further enhance its food business?
  5. Do you believe that the higher cost of sourcing better ingredients for Japanese-inspired food will be justified by increased customer satisfaction and sales? Why or why not?

Boomerang CEOs

B2 – Upper Intermediate 

Several chief executive officers or CEOs of some of the biggest companies have stepped down from their position. In some cases, they come back or get reinstated after a while.

Is this move advantageous for the company that they work for though? Could it really be that ‘second time’s the charm’ for these CEOs?

Watch the video and find out more about the boomerang CEOs.

https://www.bbc.com/reel/video/p0h9q7kj/boomerang-ceos-do-they-ever-succeed-

Vocabulary Questions:

  1. What does “boomerang CEO” mean? “We looked at over 6,000 CEO succession or turnovers. There are less than 200 of them that were boomerang CEOs.” Use this term in a sentence.
  2. What does “product line” mean? “Steve Jobs innovated. He came out with all these new products and recreated the company with new product lines.” Use this term in a sentence
  3. What does “to bring the magic back” mean? “When Howard Schultz came back that first time, he brought some of that magic back.” Give two (2) synonyms or similar expressions and use this idiom in your own sentence.

Discussion Questions:

  1. What is the general trend among boomerang CEOs when they come back?
  2. What is your opinion about the boomerang CEO trend?
  3. What can boomerang CEOs do in order to ensure success upon their comeback?
  4. Talk about a boomerang CEO from your country. Why did they have to step down before and what are some of the things they did upon returning to their position? Was it a good thing for the company in the end? Elaborate.
  5. Share your thoughts on this, “Founders just have this huge attachment that other people do not to the companies that they started and created. And so there is this protectiveness.”.
  6. Share your insights on the ‘founder CEO’s shelf life’ and that “For most people, there’s going to be a time where it outgrows your skill set in terms of your ability to manage it. Be willing to let go of your ‘baby’ and to step down when the time is right.”

Barcelona to Ban Apartment Rentals to Tourists

B2 – Upper Intermediate

Barcelona, a top tourist destination known for its vibrant culture and stunning architecture, has announced a bold plan to shut down all holiday apartments by 2028. This move aims to address the growing concerns over the impact of tourism on local communities and housing availability. The decision marks a significant shift in the city’s approach to managing its tourism industry and balancing the needs of residents and visitors alike.

Read this article to learn more about Barcelona’s plan to shut down holiday apartments by 2028.

https://www.theguardian.com/world/article/2024/jun/22/barcelona-to-ban-apartment-rentals-to-tourists-in-bid-to-cut-housing-costs#:~:text=Barcelona%2C%20a%20top%20Spanish%20holiday,the%20city%20livable%20for%20residents.

Vocabulary Questions:

  1. What does “in a bid to do something” mean? “Barcelona has announced plans to ban apartment rentals to tourists from 2028 in a bid to bring down housing costs for residents.” Make a sentence with this idiom.
  2. What does “to rein in something” mean? “Barcelona, a top Spanish holiday destination, has announced it will bar apartment rentals to tourists by 2028, an unexpectedly drastic move as it seeks to rein in soaring housing costs and make the city livable for residents.” Use this expression in a sentence.
  3. What is the meaning of “priced out”? “National governments relish the economic benefits of tourism – Spain ranks among the top-three most visited countries in the world – but with local residents priced out in some places, gentrification, and owner preference for lucrative tourist rentals are increasingly a hot topic across Europe.” Make a sentence with this phrase.

Discussion Questions:

  1. What do you think about this plan?
  2. Talk about the benefits and problems associated with short-term holiday rentals in a city.
  3. How will this choice impact residents in Barcelona who depend on earnings from holiday rentals?
  4. How do you expect this move to influence Barcelona’s cultural and tourism scenery in the future?
  5. Should other cities consider adopting Barcelona’s approach to managing tourism and housing issues? Why or why not?
  6. Cite other strategies Barcelona could consider to strike a balance between the demands of residents and tourists.

Tesla to Recall Vehicles Over Faulty Seat Belt Warning System

B2 – Upper Intermediate

Seatbelts are considered as integral part of the basic safety equipment installed in all modern vehicles. Some people wear their seat belt the moment they get into the car while others need that constant reminder to wear them.

In case of a collision, the risk of injury is much higher if the passengers of the vehicles are not wearing this safety strap.

In the US, Tesla has had to recall more than 120 thousand vehicles over a malfunction in its seat belt warning system.

Let’s read the article and know more about a malfunction in these Tesla vehicles and the company’s solutions to the problem.

https://edition.cnn.com/2024/05/31/business/tesla-recall-faulty-seat-belt-warning-system/index.html

Vocabulary Questions:

  1. What does the phrase “audible chime” mean? “The regulator said the vehicles failed to comply with the federal safety requirements as their seat belt warning light and audible chime may not get activated when the driver is unbelted.” Use it in a sentence.
  2. What does “to fail to comply with” mean? “The regulator said the vehicles failed to comply with the federal safety requirements as their seat belt warning light and audible chime may not get activated when the driver is unbelted.” Use it in a sentence and give two synonyms.
  3. What does “to get lodged in” mean? “It also recalled 3,878 Cybertrucks in April to fix an accelerator pedal pad that could come loose and get lodged in the interior trim.” Use it in your own sentence.

Discussion Questions:

  1. What is the problem with those Tesla vehicles?
  2. What steps will Tesla take to remedy this malfunction?
  3. How do you think these series of recalls affect Tesla?
  4. Talk about another company that failed to comply with the federal requirements that led to a recall of their products from the market.
  5. How can a company manage a successful product recall procedure?

People Want Dumbphones

B2 – Upper Intermediate 

Mobile phone companies go head to head to keep innovating their products. “The smarter the better.” seems to be the motto here.

On the contrary, not everyone is so pleased. For those who can barely keep up with the latest in smartphones or those who are outright anti-technology, they want phones with less advanced specs and features. For them, “The simpler the better.”

Read this article and find out why people prefer dumbphones and will the industry respond to this increasing demand.

https://www.bbc.com/future/article/20240515-the-dumbphones-people-want-are-hard-to-find

Vocabulary Questions:

  1. What is a “neo-Luddite”? “Self-labelled neo-Luddites and the tech-stressed are searching for phones with fewer features.” Make a sentence using this word.
  2. Define “profit margin”. “Industry experts cite precarious profit margins and a wobbly market around this niche need.” Make a sentence using this term.
  3. What does “catch-all” mean? “They’re transitioning to “dumbphones”, a catch-all term for phones with basic functions such as calling, texting and setting alarms.”  Make a sentence using this word.

Discussion Questions:

  1. Why are some people choosing basic dumbphones with stripped down capabilities?
  2. What do you think about using dumbphones again? Can you name some pros and cons?
  3. Do you think it is worth it for tech companies to keep manufacturing dumbphones? State your opinion.
  4. What are your thoughts on this, “The big tech giants don’t want anything that has to do with reducing your smartphone usage.”?
  5. How do you find the idea of a “light or minimal phone”?

Stanley Cup a Viral Sensation

B2 – Upper Intermediate

Stanley has been around for more than a century. However, it is not until 2017 when the brand gained traction and became viral which lead to their annual sales going up from 73 to 750 million.

In the past few years, the Stanley Tumbler has become super popular, not just for holding drinks, but also because it’s everywhere on social media and loved by lots of different people. Even though it was made for just being useful, it’s turned into a big trend that doesn’t show any signs of slowing down.

Watch the video to know why the Stanley Cups became famous so quickly and be able to answer the questions below.

Vocabulary Questions:

  1. What does the idiom “a slow build” mean? “So it was a slow build over many months and then you could see that the waiting list began to grow.” Give two (2) synonyms or similar expressions and use ‘a slow build’ in your own sentence.
  2. What does “to take a liking to something” mean? “At first, the quencher was a flop. It wasn’t until a group of working moms running the popular blog ‘The Buy Guide’ took a liking to it in 2017.” Make a sentence using the phrase.
  3. What does the expression “to seize that opportunity” mean? “At this point, the quencher rise putting Stanley on the radar for more consumers and the company is looking to seize that opportunity.” Use this phrase in a sentence.

Discussion Questions:

  1. What can other brands learn from Stanley’s rise to popularity?
  2. What do you think are the other key factors that contributed to the Stanley Tumbler craze becoming a viral sensation?
  3. How has social media played a role in amplifying the popularity of the Stanley Tumbler?
  4. Do you believe the design and functionality of the Stanley Tumbler played a significant role in its viral success, or was it primarily driven by social influence? Explain.
  5. What impact has the Stanley Tumbler craze had on consumer behavior and purchasing decisions?
  6. In your country, are there any similarities between the Stanley Tumbler craze and other viral sensations in recent years? If so, what are they?

Billionaires Try Hard to Look Poor

B2 – Upper  Intermediate 

The super-rich are people who are absolutely not like you and me. To say the least, they can pretty much afford anything in this world, including luxury clothes.

However, most of them try to make themselves look like they are just like any of us by wearing outfits that seem so plain and ordinary, having houses and cars that seem basic, and living a lifestyle that seem simple and frugal.

Do you ever wonder why some of the top billionaires in the world appear in public looking so simple in their regular-looking outfits like basic t-shirts instead of donning Italian custom-made suits?

Watch the video that explains the concept of poverty peacocking.

Vocabulary Questions:

  1. What does “folksy image” mean, “SBF and the rest of the gang were all frauds, but putting a lot of effort into crafting a folksy image is done by most prominent business leaders for three simple reasons.” Use this expression in your own sentence.
  2. What does “stealth wealth” mean? “Billionaires doing a Bloomberg or NAS Daily interviews featuring their basic car and geeky wardrobe is not the same thing as stealth wealth.” Use this phrase in a sentence.
  3. What does “grift” mean? “An important element of any grift like this is that people need to believe that someone has become wealthy and that they can do it too.” Use this word in a sentence.

Discussion Questions:

1. What are your thoughts on poverty peacocking?

2. Discuss each of the 3 reasons rich people try to look poor:

– It gets them what they want.

– It is an effective sales tactic.

– It helps them keep their workers in line.

3. Share your opinion on this, “Humble CEOs are the new fashion.”.

4. What are your thoughts on ‘Get Rich Quick Course’?

5. Talk about your insights on this, “Corporations became people, as people too, became corporations and every corporation needs a media relations department.”.

The Benefits of Having a Corporate Social Responsibility Program

B2 – Upper Intermediate

This lesson delves into businesses’ evolving role in addressing societal and environmental challenges while driving long-term value. It goes beyond mere philanthropy, encompassing a holistic approach that considers impacts on stakeholders. Companies embracing this recognize wider consequences and aim to create enduring value by integrating ethical principles, sustainable practices, and community engagement. This approach fosters positive relationships, enhances brand reputation, mitigates risks, and attracts socially conscious consumers and investors, positioning these companies for sustained success.

Read the article below about the benefits of having corporate social responsibility program and be ready to answer the following questions. 

https://benevity.com/resources/corporate-social-responsibility-benefits

Vocabulary Questions:

  1. What does the expression “executive buy-in” mean in the sentence, “Winning executive buy-in, assigning responsibilities and finding the right CSR software are some of the biggest hurdles to jump — that’s before you’ve even mapped out the details.” Use it in a sentence.
  2. What does the noun “stakeholder” mean, “Stakeholders want to know if this project will see a positive return on investment (ROI).”? Use it in a sentence.
  3. What does the phrase “from strength to strength” mean in the sentence, “Ranked as the world’s most reputable company in 2020 by RepTrak, the children’s building blocks brand continues to go from strength to strength.“? Use this noun phrase in a sentence.

Discussion Questions:

  1. Do you think business leaders today prioritize making money above everything else, or do they consider social responsibility more now? Why or why not?
  2. What are the potential consequences of prioritizing profits over other considerations such as environmental impact, employee well-being, and community engagement?
  3. What role do consumers and investors play in shaping companies’ approaches to social responsibility, and how can businesses respond to their changing expectations?
  4. How do you prioritize profit versus social responsibility in your own approach to work or business decisions?
  5. Have you ever faced a situation where you had to choose between maximizing profits and acting in a socially responsible manner? If so, how did you navigate that decision?

Tire Companies Love Electric Vehicles (EVs)

B2 – Upper Intermediate

The tire business is characterized by slow change and growth and low margins. Fortunately, electric vehicles (EVs) might be a gamechanger for the tire industry in the future.

Tire companies are looking forward to earning 50% more. They are also expecting more EV users to change their tires 20% more often.

Watch the entire video below about why tire companies love EVs.

Vocabulary Questions:

  1. Define the phrase “regenerative braking”. “EVs, however, deliver about two thirds of their energy to the wheels, more if there are energy recovery technologies like regenerative braking.”? Use it in a sentence.
  2. What does the term “differentiated product” mean in the sentence “One of the main ways that tire companies compete with each other is by creating a differentiated product.”? Use it in a sentence.
  3. What does the phrase “compound annual rate” mean? “Analytics form AlixPartners says the total market for EV tires is expected to grow at a 33% compound annual rate through 2031.”? Use it in a sentence.

Discussion Questions:

  1. What is the video all about?
  2. How do tire manufacturers view tires as commodities in the market?
  3. From a business perspective, should tire companies consider deliberately reducing the lifespan of tires to increase profitability?
  4. How do electric vehicles (EVs) impact the tire industry?
  5. As tire companies benefit from electric vehicles, which other industries do you think might be affected by this trend?