Tag: business and business english

Skype Shutdown

B2 – Upper Intermediate

Skype is known for revolutionizing internet-based communication. It was founded in 2003 offering free voice calls between PCs and economical rates for calling landlines and mobile phones.

However, this legendary service is scheduled to be retired on May 5, as Microsoft transitions its focus to the more up-to-date Microsoft Teams Free platform.

Let’s read the article and know more about this iconic application shutting down.

https://www.msn.com/en-us/technology/software/skype-is-shutting-down-after-two-decades/ar-AA1zZV5l?ocid=BingNewsSerp

Vocabulary Questions:

  1. What does “free tier” mean? “Skype will “no longer be available” to use starting in May, the company confirmed on X, telling users that their log-in information can be used on Microsoft Teams’ free tier in the “coming days.”” Use it in a sentence.
  2. What does the phrase “ill-fated” mean? “Microsoft integrated the service into its other products, such as Office and its ill-fated mobile operating service Windows Phone.” Use it in a sentence and give 2 synonyms.
  3. What does “catch on” mean? “Skype launched in 2003 in Estonia and quickly caught on as a way to make free calls worldwide, a notable perk considering international calling on traditional phones used to be expensive.” Use it in your own sentence.

Discussion Questions:

  1. What are your thoughts on Skype shutting down?
  2. Have you had much experience with Skype? What are your thoughts on its strengths and weaknesses?
  3. What video calling apps do you use most often? And why is it your call app of choice?
  4. Can you think of any apps that were once staples in your routine, but have since fallen out of favor? What lead to it becoming less popular than before?
  5. Which of your frequently used apps would you be most upset to lose access to? And why?

US Health Insurance Company Wants Too Much Money

B1 – Intermediate 

UnitedHealth is under investigation by the US Department of Justice (DOJ) for their billing practices for extra payments for Medicare Advantage plans.

Listen to this audio and read the transcript about an investigation on UnitedHealth’s Medicare billing practices.

https://www.newsinlevels.com/products/us-health-insurance-company-wants-too-much-money-level-3

Vocabulary Questions:

  1. What does “billing” mean? “According to the Wall Street Journal, the US Department of Justice (DOJ) is investigating UnitedHealth’s Medicare billing practices.” Use this word in a sentence.
  2. What does “wrongdoing” mean? “UnitedHealth claims it is unaware of the investigation and denies wrongdoing.” Use this word in a sentence.
  3. What does “buyout” mean? “Meanwhile, the company is also offering buyouts to employees in its benefits unit.” Use this word in a sentence.

Discussion Questions:

  1. Share your thoughts on UnitedHealth’s billing practices.
  2. How is this investigation affecting UnitedHealth?
  3. If you are an investor in this company are you also going to sell your shares? Why or why not?

How Coca-Cola Used You To Win

B2 – Upper Intermediate

Coca-Cola’s “Share a Coke” campaign brilliantly transformed a simple idea—printing popular names on Coke bottles—into a viral marketing phenomenon. By making the experience personal and shareable, Coca-Cola not only boosted sales, but also reconnected with young adults, turning an ordinary product into a social experience.

Watch the video to know more about it and be able to answer the questions below.


Vocabulary Questions:

  1. What does the phrase “fizzle out” mean? “In early 2010, Coca-Cola’s sales were fizzling out particularly in Australia where young adults weren’t drinking Coke.” Use it in a sentence.
  2. What does the idiom “cherry on top” mean? “Every single word was reviewed and approved by Senior Management and the cherry on top, they had to design a brand new font specifically for this campaign.” Use it in a sentence.
  3. What does “strike gold” mean? “Among young adults, consumption of Coke jumped by 7%. It wasn’t long enough that Coca-Cola realized they had struck gold.” Use it in a sentence.


Discussion Questions:

  1. Do you think the success of the “Share a Coke” campaign was primarily due to personalization, or were other factors equally important? Why?
  2. Some critics argue that Coca-Cola’s campaign was clever but didn’t lead to long-term brand loyalty. Do you agree or disagree? Why?
  3. In your opinion, should more brands adopt similar personalized marketing strategies, or does this approach lose its impact when overused?
  4. How did the “Share a Coke” campaign change consumer behavior, and what lessons can other brands learn from it?
  5. What role did social media play in making the campaign go viral, and do you think it would have been as successful without it?





Quiet Luxury: A Marketing Psychology Trick

B2 – Upper Intermediate

Quiet luxury, a growing trend in the fashion and lifestyle industries, emphasizes understated elegance over flashy branding. Rather than relying on visible logos or extravagant designs, it appeals to consumers who value exclusivity, craftsmanship, and subtle sophistication. This marketing strategy taps into psychology, creating a sense of prestige through minimalism and discretion. By targeting those who seek status without overt display, brands successfully position quiet luxury as a symbol of refined taste and timeless wealth.

Watch the video to learn more and be able to answer the following questions.


Vocabulary Questions:

  1. What does “over-the-top” mean? “Luxury fashion is often loud, with monograms, logos, and over-the-top designs, like Gucci belts and Louis Vuitton handbags that everyone can spot miles away.” Give 2 synonyms. Make a sentence using the expression.
  2. What does “stay under the radar” mean? “These subtle cues help us connect with the people who get it while staying under the radar for everyone else.” Use it in a sentence.
  3. What does the expression, “take something to a new level” mean? “Everything from the way we dress sends messages to others, but quiet luxury takes it to a new level.” Use it in a sentence.


Discussion Questions:

  1. How does quiet luxury differ from traditional luxury branding, and what psychological factors contribute to its appeal?
  2. In what ways does quiet luxury influence consumer behavior and perceptions of status?
  3. Do you believe quiet luxury is a genuine expression of sophistication, or is it just another marketing strategy to target wealthy consumers? Why?
  4. Is quiet luxury more sustainable compared to traditional luxury brands, or is it simply a rebranding of consumerism? Elaborate.
  5. Do you think the appeal of quiet luxury will continue to grow, or will it eventually be replaced by more conspicuous trends? Expand.

DeepSeek

B2 – Upper Intermediate

Companies in the tech sector are investing billions of dollars to stay ahead of the AI revolution. Nevertheless, a Chinese startup company that was established with relatively little funding appears to have stunned the market by being competent and even outperforming ChatGPT.

To learn more about Deep Seek, watch the video below.

Vocabulary Questions:

  1. What does “to spin out of a hedge fund” mean? “DeepSeek is a Chinese AI startup that was formed in 2023 and spun out of a hedge fund.” Use it in a sentence.
  2. What does “sidestep” mean? “Just don’t ask it about Chinese politics. It’s reasoning is align with that of Beijing’s sensors, meaning, some questions are politely sidestepped.” Give two (2) synonyms or similar expressions and use ‘sidestep’ in your own sentence.
  3. What is the meaning of “over the edge“? “ DeepSeek can be used uncensored on it’s platform but what really sent investors over the edge is that DeepSeek was able to build this model and train it at just a fraction of the cost.” Give two (2) synonyms or similar expressions and use ‘over the edge’ in your own sentence.

Discussion Questions:

  1. Have you heard anything about DeepSeek? What is your initial reaction to the Chinese startup AI company?
  2. How do you think DeepSeek questions the narrative of US tech giants supremacy, who have claimed supremacy in the AI race?
  3. Why was DeepSeek better than other popular models, such as open AIS, and other benchmarks?
  4. What made it possible to create such a proficient app with just a fraction of funding compared to other competitors with billions or even predicted trillions of dollars in funding?
  5. What are your thoughts on this statement: “I think that the US has spent a long time underestimating China. China’s tech sector is actually very capable of innovating and creating these very powerful and very advanced products, and I think that Silicon Valley’s presumed lead that they have over China, I don’t think they should take that for granted.“

The Rise of Non-Alcoholic Beer

B2 – Upper Intermediate

The increasing demand for non-alcoholic beer is driven by a focus on health and mindful drinking. With advancements in brewing, both major and craft breweries now offer better-tasting options, making it a popular choice for social settings. As wellness trends continue to shape the market, non-alcoholic beer is redefining the way people approach beer consumption.

Watch the video to learn more and be able to answer the questions below.


Vocabulary Questions:

  1. What does the phrase “to get the ball rolling” mean? “We like to think that Athletic [Brewing Company] really got the ball rolling in this space. Non-alcoholic craft beer has been the fastest growing category in beer for four plus years now.” Use the expression in a sentence.
  2. What does “zebra striping” mean? “So the trend of “zebra striping” where people drink alcohol, non-alcohol, alcohol, non-alcohol throughout the night to pace out their session, moderate their ABV intake has become increasingly common.” Use the term in a sentence.
  3. What does “to find one’s footing” mean? “Non-alcoholic beer is still finding its footing in the US.” Use the idiom in a sentence.


Discussion Questions:

  1. Do you think non-alcoholic beer can ever fully replace traditional beer in social settings? Why or why not?
  2. Is the rise of non-alcoholic beer a passing trend, or do you believe it represents a long-term shift in consumer habits? Explain.
  3. Do you think non-alcoholic beer should be marketed differently than regular beer? If so, how?
  4. What factors do you think have contributed the most to the growing popularity of non-alcoholic beer?
  5. Would you be interested in having non-alcoholic beer? Why or why not?
  6. Have you ever done “zebra striping” at an occasion? Why did you do it? If not yet, why haven’t you done it?
  7. “You don’t always have to have alcohol to have fun.” Do you agree or disagree?

Brands Use Anchoring in Advertising

B2 – Upper Intermediate

Brands use anchoring in advertising to influence consumer perception and decision-making by presenting an initial reference point—often a price, feature, or comparison—that shapes how customers evaluate a product. This psychological tactic can make discounts seem more appealing, premium options appear more valuable, or certain products stand out as the best choice. From “original price” comparisons to strategic product placements, anchoring plays a crucial role in shaping purchasing behavior and maximizing sales.

Watch the video and be able to answer the questions that follow.


Vocabulary Questions:

  1. What does the phrase “to pull up” mean in this sentence? “You’re heading to a store and when you pull up, you see a sign saying, “Cheeseburgers, buy two get one free!” Make a sentence using it.
  2. What does the phrase “to go for something” mean? “When you see the sign, “Buy two get one free” you go for it.” Use this phrase in a sentence.
  3. What does the word “deal” mean in this sentence? “Buy two get one free” sounds like a great deal.” Use it in a sentence.


Discussion Questions:

  1. Do you think brands use anchoring ethically in advertising, or is it a manipulative tactic? Why?
  2. Have you ever made a purchase because an initial price or comparison influenced your decision? How did you feel afterward?
  3. Should there be regulations to limit how brands use anchoring in marketing strategies? Why or why not?
  4. How do brands use anchoring in pricing strategies, such as discounts and “original price” displays, to influence consumer behavior?
  5. Can anchoring be used positively in advertising, such as promoting healthier choices or sustainable products? Why or why not?





Trump and Europe’s Wind Energy

B1 – Intermediate 

One of the first things US President Donald Trump is doing is to temporarily stop new offshore wind projects. These new wind energy policies affect some of Europe’s most important green energy companies.

Listen to this audio and read the transcript about President Donald Trump’s decision to stop new US offshore wind leasing projects.

https://www.newsinlevels.com/products/trump-and-europes-wind-energy-level-2

Vocabulary Questions:

  1. What does “offshore” mean? “The company took a 1.69 billion dollar loss on US projects, including Sunrise Wind, which was meant to be the largest US offshore wind farm.” Give two (2) synonyms or similar expressions and use ‘offshore’ in your own sentence.
  2. What does the phrase “to be/get hit hard” mean? “Denmark’s Orsted got hit hardest, as its shares fell by 17%.” Use this idiom in a sentence.
  3. What is a “wind farm”? “The company took a 1.69 billion dollar loss on US projects, including Sunrise Wind, which was meant to be the largest US offshore wind farm.” Use this phrase in a sentence.

Discussion Questions:

  1. Share your thoughts on this news.
  2. What are the good and bad things about wind turbines and wind energy?
  3. Mr. Trump believes wind turbines are ugly, too expensive, and harmful to animals. What is your opinion on his views about wind energy?
  4. How does US President Trump’s new policies affect the European wind power companies?
  5. What can these companies do to move forward from this problem/situation?

Los Angeles Wildfires Lead to Sky-High Rents  

B1 – Intermediate 

There have been more than 15,000 structures destroyed and hundreds of thousands of people affected by the wildfires in Los Angeles recently.

Those residents that lost their homes need to find a place to live in after this devastating incident. 

Unfortunately, some landlords seem to be taking advantage of this situation to increase their profits by raising the rents.

Read more about the high rents in Los Angeles after the wildfires.

https://breakingnewsenglish.com/2501/250116-los-angeles-fires-2.html

Vocabulary Questions:

  1. What does “price gouging” mean? “The California governor introduced a price gouging law on January the 7th.” Use this phrase in a sentence.
  2. What does “upmarket” mean? “Actress Paris Hilton lost her house in upmarket Malibu.” Give two (2) synonyms or similar expressions and use ‘upmarket’ in your own sentence.
  3. What does “to break/shatter one’s heart into pieces” mean? “Actress Paris Hilton lost her house in upmarket Malibu. She wrote on social media: It feels like my heart has shattered into a million pieces.” Use this idiom in a sentence.

Discussion Questions:

  1. What is your opinion about some landlords increasing the rents by thousands of dollars in the middle of the wildfires in LA?
  2. Is price gouging ever justifiable or fair? Explain your thoughts.
  3. Talk about another incident of price gouging that you know of.
  4. “Many people are blaming climate change for the fires. Little rain left Los Angeles very dry. The risk of wildfires is high.” Share your opinion about this statement. 
  5. Has your country ever been affected by wildfires? Talk about this instance.

Japanese Store Deploys Remote Convenience Store Clerks

B2 – Upper Intermediate

24-hour convenience stores, as the word suggests, provide convenience to its customers by its round-the-clock availability. Along with its full-scale operation, comes the need for more manpower. In a country that suffers from labor shortage like Japan, convenience stores are getting more creative in order to fill these positions.

Read the article and find out what Lawson Japan is doing to address this issue.

https://www.techspot.com/news/106169-japanese-store-deploys-remote-workers-convenience-store-clerks.html

Vocabulary Questions:

  1. What does the phrase “labor pool” mean? “The goal is to boost productivity by tapping into underutilized labor pools in areas with significant time differences from Japan.” Use it in a sentence.
  2. What does “around the clock” mean? “While this approach might feel a bit impersonal, the avatar system could help ensure these essential stores remain operational and accessible around the clock.” Use it in a sentence and give two synonyms.
  3. What does “to address something head-on” mean? “Lawson’s innovative solution aims to address this challenge head-on.” Use it in your own sentence.

Discussion Questions:

  1. What do you think of Lawson hiring remote workers?
  2. What are the advantages to this?
  3. What might be problems with hiring remote convenience store clerks?
  4. What industries suffer from labor shortages in your country? In your opinion, why are these industries affected by this?
  5. What do you think can be done in order to address labor shortage in a country?