Disabled Traveller Market

B2 – Upper Intermediate 

Traveling has never been the most favorite pastime until now. Everyone just seems to be so engaged in this activity.

However, for people with disability, these sightseeing activities are usually short and inconvenient as most places do not exactly have inclusive designs.

According to World Health Organization (WHO) data, one in six people in the world have a significant disability. The tourism industry needs to recognize that this represents a significant number of an underserved segment and billions in untapped revenue.

Read the article about the untapped disabled traveller market. Be ready to answer the questions that follow.

https://www.bbc.com/worklife/article/20240116-the-disabled-traveller-market-represents-billions-in-untapped-revenue

Vocabulary Questions:

  1. What does “revenue-driving” mean, “Trentino for All aims to make the province’s experiences accessible for as many people as possible – and simultaneously create a popular, revenue-driving destination for inclusive tourism.”? Give 1-2 synonyms or similar expressions and use “revenue-driving” in your own sentence.
  2. What does “bottom line” mean here, “Making upgrades that increase the bottom line.”? Use this term in your own sentence.
  3. What does “the power of the purse” mean, ”They’ve become very demanding of equally good service, and aren’t afraid to exercise the power of the purse.”? Give 1-2 synonyms or similar expressions and use “the power of the purse” in your own sentence.

Discussion Questions:

  1. Do you think that recreation areas or points of interest in your city/country are PWD-friendly or have inclusive design? If not, should they be upgraded? Share your thoughts.
  2. “Destinations are making substantial investments in accessible attractions and programming.” Is this a worthwhile business venture? Explain your opinion.
  3. What challenges might PWDs and their companions have when travelling?
  4. Share what you know about the European Accessibility Act or some benefits and privileges disabled people enjoy in your country.
  5. What else can be done to advocate for disability inclusion?
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2 replies on “Disabled Traveller Market”

Discussion Questions:

Do you think that recreation areas or points of interest in your city/country are PWD-friendly (Person With Disability) or have inclusive design? If not, should they be upgraded? Share your thoughts.
I think in the lates years, all the buildings, all the facilities in our country are designed considering the inclusive design. We are in the EU (European Union) and there are some rules, some laws for the sake of PWD and that promote inclusive design.
“Destinations are making substantial investments in accessible attractions and programming.” Is this a worthwhile business venture? Explain your opinion.
Yes, of course, according to the article one in six people worldwide have some kind of disability. if you consider them, consider their families and so on… you realize that there are a lot of people and is a really big Market. In Business terms, it’s for sure a huge business that will provide a good return to the investment
What challenges might PWDs and their companions have when travelling?
I think that unfortunately they suffer a lot of problems even nowadays… there are still poor facilities for this group of people, etc… and furthermore if you think in the tourism in the developing countries I think is still an impossible mission for them.
Share what you know about the European Accessibility Act or some benefits and privileges disabled people enjoy in your country.
The E.U. imposes new obligations on businesses, from web accessibility to product design. Non-compliance is not an option. There are also incentives for the business in order to adapt their facilities to the PWD People. I think is a very good normative for the sake of all us.
My Dad because of his Parkinson’s disease had to use a wheelchair and at that time I realised how difficult was for this people a normal life.
What else can be done to advocate for disability inclusion?

I think the most difficult thing is to adapt the old buildings, facilities, etc… to the new legislation. Also is very important to change the sensibility of the society in order to understand better all their needs and claims, and fight together against this discrimination.

It is good to hear your thoughts on this subject.

Take a look at how else you can convey this sentence:

I think in the lates years, all the buildings, all the facilities in our country are designed considering the inclusive design.

I think in the last years, all the buildings, all the and facilities in our country have been designed with the inclusive design considered/in mind.

Good job with your progress!

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