Tag: business and business english

Solar Panel Sales Boom

B2 – Upper Intermediate

As the saying goes, “When one man fails, another man rises in his shadows”. As the whole world falls to its knees due to the sharp increase in energy prices, the solar industry booms.

Read the article about the boost in solar panel sales. Be ready to answer the questions that follow.

https://www.bbc.com/news/business-62524031

Discussion Questions:

  1. What is your reaction to this news?
  2. What might be the good and bad things about using solar energy?
  3. Do you think solar panels are good investment? Why or why not?
  4. How does the solar energy sector fare in your country and why is this the case?
  5. What are your thoughts on using solar panels to generate energy in homes and buildings more in the foreseeable future?

Chip Shortage

B2 – Upper Intermediate

Technological products run because of computer chips, also known as semiconductors. However, there has been chip shortage nowadays. Because of this, there is a problem with the supply of some popular tech items.

Read the article to find out the reasons for this chip shortage, how tech firms are addressing this crisis, and how it affects us. Be ready to answer the questions that follow.

https://www.bbc.com/news/business-58230388

Discussion Questions:

  1. Why is there a chip shortage? What is reaction to/thoughts on this?
  2. How are tech firms dealing with this problem?
  3. How does this impact us? How does this affect you?
  4. Some tech firms stockpiled and ordered the chips in advance as the pandemic was beginning in 2020 which lead to the other companies to have problems acquiring the components. Share your opinion on what big tech firms did back there.
  5. How often do you buy new electronic gadgets or appliances?

Industrial Zones in Egypt

B1 – Intermediate

The Suez Canal in Egypt is an important way that connects Asia and Europe. Egypt is developing four new industrial zones along the canal and in one of them, a new city where workers can live and so they don’t have to travel far to get to work.

Listen to this audio and read the transcript about the new industrial zones in Egypt. Be ready to answer the questions that follow.

https://www.newsinlevels.com/products/new-industrial-zones-in-egypt-level-1/

Discussion Questions:

  1. What do you think of all the developments they are planning for the canal?
  2. What are the advantages and disadvantages of having a new city near the industrial zones?
  3. Talk about the most important industrial area/s in your city/country. 
  4. How do these areas help your country’s economy?
  5. What are other things you know about the Suez Canal and Egypt?

Dollar Stores Are Full of Toxic Products

B2 – Upper Intermediate

As many people struggle to make ends meet, they try to find solutions to the rising household costs. Consequently, dollar stores have become popular nowadays. However, evidence shows that the chemicals present in products that can be found in such shops are harmful to the environment and endangering human health.

Read the article to learn more about how dollar stores are full of toxic products and be able to answer the questions that follow.

https://www.treehugger.com/dollar-stores-toxic-products-5235538

Discussion Questions:

  1. Do you have dollar stores in your country? What do you think about these stores?
  2. Why do you think they are as popular as they are in your country?
  3. Have you ever bought anything from a dollar store before? Why or why not?
  4. Would you change your mind about or habit going to dollar stores after reading this article? Why or why not?
  5. What are your priorities and standards as a shopper? Explain why each factor matters to you.

Shrinkflation

B2 – Upper Intermediate

During times of inflation, companies usually increase the price of their products, but some don’t. They choose to sell the product at the same price, but with less contents inside of their containers or packaging. This is colloquially known as “shrinkflation”.

This might sound like a normal thing for companies to do, but after the periods of inflation are over, companies typically don’t go back to their old ways.

To find out more, let’s watch this video about shrinkflation.

Discussion Questions:

  1. What are your thoughts on shrinkflation?
  2. In the long run, do you think that this practice would be a problem? If so, how could we spread awareness?
  3. Have you personally experienced shrinkflation? How did you feel about it?
  4. Are you meticulous/savvy when it comes to the products you buy? What are some things you do to make sure you are getting value for your money?
  5. Now that you have heard of this practice, would you be a bit more mindful about buying products, their prices and contents? Why or why not?
  6. What are other ways to help companies deal with inflation without passing the burden to their customers too much?
  7. How did companies you have worked for in the past try saving money?

Netflix Reaches Almost All Countries in the World

B2 – Upper Intermediate

Netflix is one of the most popular streaming services in the whole world today. It was once only accessible in 60 countries. But more recently, it has expanded to over 130 countries worldwide. Millions of additional subscribers are expected to join the company in the near future.

Read the article about Netflix.

https://www.english-online.at/news-articles/entertainment/netflix-reaches-almost-all-countries-in-world.htm

  1. Do you use Netflix? Why or why not?
  2. What is the most used streaming platform in your country?
  3. How would you compare Netflix to the other platforms that you use?
  4. China is the only major country, where Netflix has not yet made its services available. What is your opinion on this?
  5. How can Netflix maintain its popularity?

Instagram Celebrates 5th Anniversary

B2 – Upper Intermediate

Instagram, the world’s most popular photo-sharing app, is five years old. Instagram’s success can be attributed to a variety of factors. For starters, you can publish photos and videos on other social media platforms. Facebook paid a billion dollars for Instagram in 2012. As a result, the social media behemoth has poured millions of dollars into making Instagram even more appealing to users.

Read the article about Instagram and how it was founded.

https://www.english-online.at/news-articles/entertainment/instagram-celebrates-5th-anniversary.htm

Discussion Questions:

  1. Do you use Instagram? Why or why not?
  2. What do you think of this app?
  3. What changes did you notice after Facebook bought Instagram?
  4. In your opinion, what factors led to the success of Instagram?
  5. Do you think Instagram will eventually lose its importance and appeal to its users? Discuss your opinion.

How Do Supermarkets Manipulate People?

B2 – Upper Intermediate

When out doing your grocery shopping, you might have thought the choices you made were yours and yours alone. More often than not, though, we are being influenced by manufacturers’ manipulations. Our sense of taste and smell are exploited when we walk into a supermarket and notice the pastries and ready-to-eat food found at nearby counters.

Read the article and watch the video to know other clever tricks food marketers pull on their customers.

https://www.sciencetimes.com/articles/27561/20201002/supermarkets-manipulate-people.htm#:~:text=Supermarkets%20are%20designed%20to%20persuade,route%20to%20the%20dairy%20products.

Discussion Questions:

  1. What is impulse buying? Why do we do it and how can we stop?
  2. What are the ways supermarkets make you buy more?
  3. Give some tips for spending less at supermarkets.
  4. Have you ever fallen for these tricks? Which ones worked on you?
  5. How do you make sure your grocery runs are efficient and as economical as possible?

The Danger of the Glass Cliff for Women and People of Color

B2 – Upper Intermediate

The term ‘glass cliff’ is when a woman or member of a minority group is appointed as leader amidst crisis when succeeding or rising above it seems almost impossible.

Read the article about about the invisible danger of leaving women and people of color on the edge of a glass cliff.

https://www.bbc.com/future/article/20220204-the-danger-of-the-glass-cliff-for-women-and-people-of-colour

Discussion Questions:

  1. Why do you think this is being done to women and POC?
  2. Researchers did not find a glass cliff in companies in the UK and Germany and so they dismissed it as a “myth”. What are your thoughts on this?
  3. Have you ever felt like you were or someone you know was put on a glass cliff? Talk about that instance. What did you/they do in order to succeed in that moment?
  4. How do you support your leaders at work?
  5. What do you know and think about the promotion pattern of your own company or the companies you’ve worked for before?

Using Scarcity in Marketing Strategy

B2 – Upper Intermediate

Companies and businesses use the tactic of scarcity marketing to stand out. The idea is to make product scarce in order to attract customers and boost sales. It’s based on a psychological principle that the more difficult it is to obtain something, the more people want it.

Watch the video on how scarcity is used in marketing strategy and be able to express your opinions by answering the questions that follow.

Discussion Questions:

  1. Why do you think scarcity marketing has been effective and why has it become a powerful sales and marketing tool?
  2. What are some of scarcity marketing do you know of? Cite some examples.
  3. Share an experience you had when you fell for scarcity marketing which led you to purchase a product.