Tag: Business

Marketing a Country

B2 – Upper Intermediate

There are about 200 countries around the world. Each of which strives to get resources, improve trade activities, and garner attention.

Now, the bigger challenge is, how do you rise above everyone and let the world know that your country exists?

Read more about nation branding from the article below.

https://www.bbc.com/news/business-45263511

Discussion Questions:

1. In your opinion, what are other ways to boost a country’s profile?
2. What do you think is your country’s image to the world?
3. What part of your country’s brand would you change?
4. Which country or countries do you have very good impression of?

Starbucks Cafes

B1 – Intermediate

Cafes are known for their very comfortable and homey ambiance. This makes it a perfect place to relax and pass time. The question is, if you want to stay in a cafe for many hours or just use their toilets, is it necessary to order something?

Read more below about this new rule that Starbucks is implementing in its stores.

https://breakingnewsenglish.com/1805/180522-starbucks-cafes-1.html

Discussion Questions:

1. What is your opinion about this news?
2. Do you agree that any person who enters a shop is a customer? Explain.
3. Do you believe this new rule will make life easier for the cafe managers? Why or why not?
4. What do you think would be the results of this new rule to Starbucks?

Open-Plan Offices

B2 – Upper Intermediate

In recent years, companies have opted for open-plan offices to encourage employee interaction and collaboration. In a new study, however, having an open floor plan may in fact have the opposite effect and be counterproductive.

Read the article to find out more.

https://theconversation.com/a-new-study-should-be-the-final-nail-for-open-plan-offices-99756

Discussion Questions:

  1. What is the article all about? Explain in your own words.
  2. What are the pros and cons of having an open floor plan? What about a closed one?
  3. Talk about the layout or floor plan of your own company/office. How do you think can communication and teamwork be improved in your company?

The Inevitability of the Office Romance

C1 – Advanced

Fraternization in the workplace involves relationships that go beyond the normal scope of employee interactions. Some companies may allow dating among their employees, but others strictly do not.

Read more about employee fraternization and how an organization can establish a healthy employee dating policy within it.

https://www.bbc.com/worklife/article/20220228-the-inevitability-of-the-office-romance

Discussion Questions:

1. What are some benefits and harms of allowing a romantic relationship in a workplace?

2. Tell me about employee fraternization in your workplace. Why or why is it not allowed?

3. In what industries do you think employee fraternization can and can stringently not be allowed?

4. If employee fraternization were not allowed in your company, what would you do if you fell in love with a colleague?

What Everyone Should Know About Teamwork

C1 – Advanced

We are living in a modern world where people rely much on technology and machines. This only means that competition is also rapidly tougher than before. As competition rises, individualism occurs along with it. Therefore, if we talk about teamwork nowadays, it is almost as impossible as climbing the Himalayas Mountain.

Everyone knows that teamwork is the key to any organization’s success and challenges are dealt with more easily when two or more heads are taking part, but teamwork is a challenge in itself. It requires effective communication and humility towards a common goal.

https://www.forbes.com/sites/luisromero/2016/01/20/what-everyone-should-know-about-teamwork/#55eecea73631

Discussion Questions:

1. How would you describe your ability to work as a team member?
2. Do you prefer working in a team or independently?
3. Have you ever had difficulty working with a team?
4. Talk about your own experiences that demonstrate teamwork.
5. What strategies would you utilize to cultivate teamwork within your team/department?

Relationship-building

B2 – Upper Intermediate

Employees spend a good deal of time in the office. You interact with different people with different personalities all the time.

It is vital that you establish a good relationship with the people you work with everyday.

Listen to the audio and learn some practical ways to develop relationship-building competency.

 

Discussion Questions:
1. Differentiate team building and relationship-building.
2. What are ways to develop relationship-building competency?
3. Why is this competency important in the workplace?

Foreign Home Buyers Ban

B2 – Upper Intermediate

New Zealand has been an attractive place for holiday homes. Hence, more and more foreigners have been buying houses there. This lead to a massive demand in properties and consequently, rise in property prices.

Find out more about PM Ardern’s plans to make buying their first homes easier for Kiwis through the article below:

https://breakingnewsenglish.com/1711/171102-home-buyers.html

Discussion Questions:

1. How is it like to purchase your first home in Spain?
2. Should non-citizens be allowed to buy homes in a country?
3. Do you agree that houses are good investments?

Spain Sets New Rules for Airbnb

B1 – Intermediate

Airbnb connects people looking to have their homes rented with those who are trying to find a place to stay in specific locations. Airbnb offers its users a lot of options on different kinds of houses or properties and a stress-free way for house or apartment owners to make money by renting out their property.

However, Airbnb’s popularity has not come without any problems in some countries and their governments are quick to respond.

Read the article below on the new set of rules in Spain on Airbnb rentals.

In Barcelona and Madrid, Airbnb hosts will be required to register the rental property with the city government before listing it. New York and Paris already use this rule.

Spanish provinces are cracking down on Airbnbs. They have put in place several new rules that will limit the number of Airbnb rentals in Spanish cities including Barcelona, Madrid, Mallorca, Valencia, and Andalusia.

In Madrid, the city has proposed a rule (it’s not law yet) that would limit apartments to be rented only 90 days out of the year. It would also require that every property in the city center have a separate entrance for Airbnb guests. This proposal came after Madrid natives protested against tourists, saying that Airbnb has caused the city to have a lot more tourists. Some also believe that housing prices went up since Airbnb became so popular. With these new rules, 95% of Madrid’s existing Airbnbs would become illegal.

In Palma de Mallorca and Ibiza, the rules have already become laws. Starting July, only houses, no apartments, will be allowed to be rented out as an Airbnb. In addition, every property must be registered. As of right now, only 700 out of 20,000 properties are correctly registered. Airbnb is expected to remove illegal listings from the site. This means that a lot of people who rented properties in July and August will lose their reservations.

Discussion Questions:

  1. What is your opinion about the new rules set for Airbnb rentals?
  2. What is your opinion on this: “With these new rules, 95% of Madrid’s existing Airbnbs would become illegal.”?
  3. What are the advantages and disadvantages of putting up properties on platforms like Airbnb for rental?
  4. Have you used Airbnb before? What are the good and bad things about using it to book accommodations? If you haven’t, are you interested to try it out?
  5. What kind of accommodations do you prefer when you travel and why?

Government-Run Crowdfunding Platform

© The Locale ES

B2 – Upper Intermediate

Crowdfunding Bizkaia is the first ever state-run crowdfunding platform. Now, business-minded individuals can invest in local start-ups that catch their interest.

Read more about this here:

https://www.thelocal.es/20180315/spanish-province-launches-worlds-first-state-run-crowdfunding-bizkaia

Discussion Questions:
1. What are the advantages of having a government-run crowdfunding platform?
2. What do you think about this?
3. What are your thoughts on crowdfunding?

Effective Customer Service during Mergers and Acquisitions

B2 – Upper Intermediate

When a company goes through transition after a merger and acquisition, there are some negative impact on the business’s operations and in some cases, customer relations.

Read more to find out about how to provide effective customer service during M&A.

https://www.linkedin.com/advice/3/how-can-you-provide-effective-customer

Discussion Questions:

1. Explain the three challenges companies face during an M&A transition.
2. Have you ever worked for a company that underwent re-organization? Talk about this period.
3. Give some ways on how to ensure smooth M&A transition.