Tag: Business

Instant Gratification in Marketing

B2 – Upper Intermediate

Humans are naturally inclined to have desires for things. In the business setting, whoever provides these desires in the best way and timely manner possible, gets ahead of the competition.

With this in mind, instant gratification can offer a wide array of benefits for digital marketers.

Get a deeper understanding of instant gratification, how it works to a company’s advantage in marketing, and ways to provide it to customers.

https://www.entrepreneur.com/article/235088

Discussion Questions:

1. Explain why people expect immediate responses now.

2. What are your thoughts on the ideas presented in this article?

3. What are some other ways to handle customer’s desire for instant gratification?

4. Does the company you work for use instant gratification? In what ways?

5. Do you agree that instant gratification provides benefits for businesses?

Google to Stop Searching Email to Sell Advertisements

 

© user: photo-mix / Pixabay / Public Domain
© user: photo-mix / Pixabay / Public Domain

B2 – Upper Intermediate

Do you ever wonder why the right products show up on the side of your screen whenever you open the Google website? They are secretly scanning and searching for our activities and match it with the products we would likely buy. For some, the thought of it is scary. No wonder human rights activists are concerned about it for years.

Read more about it here:

https://learningenglish.voanews.com/a/google-stop-scanning-ads-gmail/3916800.html

Discussion Questions:

1. What email service do you use? Why?
2. Do you find online ads useful or annoying? Why?
3. Why do you think Google is the most popular search engine?
4. Do you worry about your privacy when you browse the internet? Why? Why not?
5. Do you think that email scanning is an invasion of privacy? Why? Why not?

Forget Office Cubicles, Try ‘Co-working’

© Josh Hallett from Winter Haven, FL, USA / Wikimedia Commons / CC-BY-SA-2.0

B2 – Upper Intermediate

In a more globalized world, sharing resources hasn’t been new. Now, a new concept of a “Co-working Space” which helps small businesses and self-employed individuals to stay connected with others by renting a room or small place to work.

Let’s learn more about this and read the article below!

https://www.voanews.com/a/co-working-new-office-style/3365475.html

Discuss:

1. What does Carl Pierre think the advantages of such a workspace are?
2. What do you think about the concept of co-working spaces?
3. What does your workspace look like?
4. Do you prefer working outdoors or in an office? Why?
5. Do you think that, in the future, all business will be conducted from a co-working space? Why or why not?
6. Do you think that, in the future, offices will become obsolete because of the Internet? Why or why not?

How to Haggle: Successful Bargaining Tips

B2 – Upper Intermediate

Bargaining or haggling is a type of negotiation in which the buyer and seller of a good or service debate the price of a transaction.  Not all purchases are open to bargaining. Typical places where bargaining is common include markets, antique shops, and second-hand car shops.

Click the link and read a few guidelines to help us get the best bargain. Answer the discussion questions that follow:

https://www.ricksteves.com/travel-tips/money/how-to-haggle

Discussion Questions:

  1. Is bargaining an acceptable practice in your country?
  2. In what kinds of shops is it acceptable?
  3. Do you like to bargain?
  4. What sort of things have you bargained for?
  5. What’s the best bargain you have got?
  6. What strategies did you use?
  7. Have you ever been ripped off?
  8. What is the bargaining etiquette in your country?
  9. What other negotiating do you do in your everyday life?
  10. What are some reasons people give for wanting a price reduction?

Tesco Homeplus Virtual Subway Store

B2 – Upper Intermediate

Innovation is the development and implementation of ideas that lead to more value for whatever business you are in.

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours, Tesco thought of an efficient way to sell their products.  Why is this shop interesting to view?

Watch the video to find out. Be able to answer the questions that follow.

Discussion Questions:

  1. What do you think about Tesco’s virtual store at subway stations in South Korea?
  2. How was Tesco better than its competitor in terms of innovation?
  3. Do you think this innovative idea could be successfully applied in all countries? Explain.
  4. What are the most important innovations for you in your daily life?
  5. Have you ever worked for a company that has implemented any innovative ideas? Talk about it.
  6. Have you ever had an innovative idea? If so, did you put it into action?

Egg Freezing Perk for Female Employees

B1 – Intermediate

Apple and Facebook are among the biggest tech firms known for giving their employees, some might call, “awesome” work perks.

Recently, some companies decided they will provide financial assistance to their female staff should they opt to go for egg-freezing in their 20s or 30s.

Read the article to know more about this egg freezing perk.

http://www.breakingnewsenglish.com/1704/170426-egg-freezing.html

Discussion Questions:

1. What do you think of this perk?
2. What are your thoughts on this statement: “When [IVF] is done purely to protect their job, I think it’s extraordinary that women think this is liberating.”?
3. What unique perks are given to employees at your company?
4. What perks do you want your company to start giving out to its employees?
5. What do you think is the best age to start having children. Tell some reasons why.

In the Wine World, Does Bottle Size Matter?

C1 – Advanced

Wine has been around for as long as we can remember. And most of the time, we’re after the taste and not the bottle. A Napa Valley wine maker is redesigning wine bottles.

Watch the video below of a discussion about wine bottles and the issue of changing them.

Discussion Questions:

  1. According to the video, why are wine bottles being changed?
  2. In your opinion, it a good idea to change the size and shapes of wine bottles?
  3. What did the guest say about retailers and wine bottles?
  4. What are your preferences when it comes to wine and other alcoholic beverages?
  5. Is it better to showcase wine in a new and different way or the standard way? Explain.

Supermarkets Are not Cheating Customers

C1 – Advanced

Consumers are always on the look out for promotions and discounts on almost every products. But are all promotional products worth your cash?

Read the article below and express your thoughts about it.

http://www.bbc.com/news/business-38967432

Discussion Questions:

  1. Do you think multi-buy packages are a good deal or is it a way to entice customers to buy more than what they really want? Share your thoughts.
  2. How could supermarkets handle this issue with multi-buy better without causing annoyance to their customers?
  3. Do you like these kinds of offers? Why or why not?
  4. What are other ways you think supermarkets are tricking their customers?
  5. Share your experience getting tricked by a store or supermarket offer?

The Pros and Cons of Advertising

B1 – Intermediate

Advertising is very important. It is a good way for consumers to know a product very well. Advertising also influences people’s mood and emotions. It makes people buy things they don’t need and makes them feel depressed for not being able to buy items that are in fashion.

Read the article below to know more about the good and bad in advertising.

http://www.english-online.at/media/advertising/pros-and-cons-of-advertising.htm

Discussion Questions:

1. Why is it necessary to advertise?
2. Is there truth in advertising?
3. What kind of advertisements attract your attention?
4. Do you find advertising persuasive? Why do you buy one product over another?
5. Should alcohol or tobacco companies be allowed to advertise? Why or why not?
6. What is the most advertised product in your country?
7. What are the harmful and the beneficial effects of advertising?

Africa’s Coffee Renaissance

B2 – Upper Intermediate

Nigeria’s young entrepreneurs are thinking creatively and boldly. Watch the video and read the article about two Nigerian brothers who profited on coffee.

2 brothers have tapped into Africa’s coffee renaissance

Discussion Questions:

1. Describe the coffee business of Ngozi and Chijioke Dozie. What makes their coffee bar different?
2. What do the brothers hope for in the future for their business?
3. How are coffee bars faring in your city/country?
4. Are there many start-up businesses in your city/country? Are they being supported by the local government?