Tag: video

Quiet Luxury: A Marketing Psychology Trick

B2 – Upper Intermediate

Quiet luxury, a growing trend in the fashion and lifestyle industries, emphasizes understated elegance over flashy branding. Rather than relying on visible logos or extravagant designs, it appeals to consumers who value exclusivity, craftsmanship, and subtle sophistication. This marketing strategy taps into psychology, creating a sense of prestige through minimalism and discretion. By targeting those who seek status without overt display, brands successfully position quiet luxury as a symbol of refined taste and timeless wealth.

Watch the video to learn more and be able to answer the following questions.


Vocabulary Questions:

  1. What does “over-the-top” mean? “Luxury fashion is often loud, with monograms, logos, and over-the-top designs, like Gucci belts and Louis Vuitton handbags that everyone can spot miles away.” Give 2 synonyms. Make a sentence using the expression.
  2. What does “stay under the radar” mean? “These subtle cues help us connect with the people who get it while staying under the radar for everyone else.” Use it in a sentence.
  3. What does the expression, “take something to a new level” mean? “Everything from the way we dress sends messages to others, but quiet luxury takes it to a new level.” Use it in a sentence.


Discussion Questions:

  1. How does quiet luxury differ from traditional luxury branding, and what psychological factors contribute to its appeal?
  2. In what ways does quiet luxury influence consumer behavior and perceptions of status?
  3. Do you believe quiet luxury is a genuine expression of sophistication, or is it just another marketing strategy to target wealthy consumers? Why?
  4. Is quiet luxury more sustainable compared to traditional luxury brands, or is it simply a rebranding of consumerism? Elaborate.
  5. Do you think the appeal of quiet luxury will continue to grow, or will it eventually be replaced by more conspicuous trends? Expand.

DeepSeek

B2 – Upper Intermediate

Companies in the tech sector are investing billions of dollars to stay ahead of the AI revolution. Nevertheless, a Chinese startup company that was established with relatively little funding appears to have stunned the market by being competent and even outperforming ChatGPT.

To learn more about Deep Seek, watch the video below.

Vocabulary Questions:

  1. What does “to spin out of a hedge fund” mean? “DeepSeek is a Chinese AI startup that was formed in 2023 and spun out of a hedge fund.” Use it in a sentence.
  2. What does “sidestep” mean? “Just don’t ask it about Chinese politics. It’s reasoning is align with that of Beijing’s sensors, meaning, some questions are politely sidestepped.” Give two (2) synonyms or similar expressions and use ‘sidestep’ in your own sentence.
  3. What is the meaning of “over the edge“? “ DeepSeek can be used uncensored on it’s platform but what really sent investors over the edge is that DeepSeek was able to build this model and train it at just a fraction of the cost.” Give two (2) synonyms or similar expressions and use ‘over the edge’ in your own sentence.

Discussion Questions:

  1. Have you heard anything about DeepSeek? What is your initial reaction to the Chinese startup AI company?
  2. How do you think DeepSeek questions the narrative of US tech giants supremacy, who have claimed supremacy in the AI race?
  3. Why was DeepSeek better than other popular models, such as open AIS, and other benchmarks?
  4. What made it possible to create such a proficient app with just a fraction of funding compared to other competitors with billions or even predicted trillions of dollars in funding?
  5. What are your thoughts on this statement: “I think that the US has spent a long time underestimating China. China’s tech sector is actually very capable of innovating and creating these very powerful and very advanced products, and I think that Silicon Valley’s presumed lead that they have over China, I don’t think they should take that for granted.“

The Rise of Non-Alcoholic Beer

B2 – Upper Intermediate

The increasing demand for non-alcoholic beer is driven by a focus on health and mindful drinking. With advancements in brewing, both major and craft breweries now offer better-tasting options, making it a popular choice for social settings. As wellness trends continue to shape the market, non-alcoholic beer is redefining the way people approach beer consumption.

Watch the video to learn more and be able to answer the questions below.


Vocabulary Questions:

  1. What does the phrase “to get the ball rolling” mean? “We like to think that Athletic [Brewing Company] really got the ball rolling in this space. Non-alcoholic craft beer has been the fastest growing category in beer for four plus years now.” Use the expression in a sentence.
  2. What does “zebra striping” mean? “So the trend of “zebra striping” where people drink alcohol, non-alcohol, alcohol, non-alcohol throughout the night to pace out their session, moderate their ABV intake has become increasingly common.” Use the term in a sentence.
  3. What does “to find one’s footing” mean? “Non-alcoholic beer is still finding its footing in the US.” Use the idiom in a sentence.


Discussion Questions:

  1. Do you think non-alcoholic beer can ever fully replace traditional beer in social settings? Why or why not?
  2. Is the rise of non-alcoholic beer a passing trend, or do you believe it represents a long-term shift in consumer habits? Explain.
  3. Do you think non-alcoholic beer should be marketed differently than regular beer? If so, how?
  4. What factors do you think have contributed the most to the growing popularity of non-alcoholic beer?
  5. Would you be interested in having non-alcoholic beer? Why or why not?
  6. Have you ever done “zebra striping” at an occasion? Why did you do it? If not yet, why haven’t you done it?
  7. “You don’t always have to have alcohol to have fun.” Do you agree or disagree?

Phones Are Designed to be Addicting

B2 – Upper Intermediate

It’s not just your willpower—phones are deliberately designed to be addictive. With features like infinite scrolling, push notifications, and personalized content, smartphones keep users engaged longer than they intend. Tech companies use psychological tricks to tap into our need for connection, rewards, and instant gratification, making it harder to put our devices down. As a result, many find themselves spending more time on their phones than they planned, raising concerns about the impact on mental health and well-being.

Watch the video and be able to answer the questions that follow.


Vocabulary Questions:

  1. What is “push notification“? “When push notifications were first introduced for email on Blackberries in 2003, they were actually seen as a way for you to check your phone less.” Use the term in a sentence.
  2. What does “puppet master” mean here, “If Facebook sends you a push notification that a friend is interested in an event near you, they’re essentially acting like a puppet master, leveraging your desire for social connections so that you use the app more.” Make a sentence using this expression.
  3. What does “grab bag” mean? “But today, you can get notifications from any app on your phone. So every time you check it, you get a grab bag of notifications that can make you feel a broad variety of emotions.” Use the phrase in a sentence.


Discussion Questions:

  1. Do you believe smartphone companies intentionally design their devices to be addictive? Why or why not?
  2. What are your thoughts on how tech companies profit off of users’ attention?
  3. How has smartphone use impacted your ability to focus or be present in daily life?
  4. Should tech companies be held responsible for the addictive nature of their devices, or is it up to users to control their own habits?
  5. What steps can individuals and society take to reduce smartphone addiction without completely giving up technology?
  6. Share your thoughts on this statement, “Addiction is money.“

Brands Use Anchoring in Advertising

B2 – Upper Intermediate

Brands use anchoring in advertising to influence consumer perception and decision-making by presenting an initial reference point—often a price, feature, or comparison—that shapes how customers evaluate a product. This psychological tactic can make discounts seem more appealing, premium options appear more valuable, or certain products stand out as the best choice. From “original price” comparisons to strategic product placements, anchoring plays a crucial role in shaping purchasing behavior and maximizing sales.

Watch the video and be able to answer the questions that follow.


Vocabulary Questions:

  1. What does the phrase “to pull up” mean in this sentence? “You’re heading to a store and when you pull up, you see a sign saying, “Cheeseburgers, buy two get one free!” Make a sentence using it.
  2. What does the phrase “to go for something” mean? “When you see the sign, “Buy two get one free” you go for it.” Use this phrase in a sentence.
  3. What does the word “deal” mean in this sentence? “Buy two get one free” sounds like a great deal.” Use it in a sentence.


Discussion Questions:

  1. Do you think brands use anchoring ethically in advertising, or is it a manipulative tactic? Why?
  2. Have you ever made a purchase because an initial price or comparison influenced your decision? How did you feel afterward?
  3. Should there be regulations to limit how brands use anchoring in marketing strategies? Why or why not?
  4. How do brands use anchoring in pricing strategies, such as discounts and “original price” displays, to influence consumer behavior?
  5. Can anchoring be used positively in advertising, such as promoting healthier choices or sustainable products? Why or why not?





Wildfire Victims Face Insurance Crisis

B2 – Upper Intermediate

Wildfire victims are facing a growing insurance crisis as rising disaster risks make coverage harder to obtain and more expensive. In wildfire-prone areas, many homeowners are seeing their policies canceled, premiums skyrocket, or insurers pull out altogether. As climate change fuels more frequent and severe fires, the insurance industry is struggling to keep up, leaving victims with fewer options for rebuilding their lives. This crisis raises urgent questions about the future of home insurance, government intervention, and how communities can better prepare for wildfire risks.

Watch the video to learn more and be able to answer the questions below.


Vocabulary Questions:

  1. What is the meaning of the phase “pull back“? “With insurers pulling back, thousand of California homeowners have been left without coverage.” Make a sentence using the expression.
  2. What does “moratorium” mean? “The California Insurance Commissioner is issuing a one-year moratorium to protect homeowners.” Use the word in a sentence.
  3. What does the word “cascade” mean? “The report suggesting the insurance crisis could lead to a housing one with echo of 2008, saying this is predicted to cascade into plunging property values in communities where insurance becomes impossible to find or prohibitively expensive.” Use the word in a sentence.

Discussion Questions:

  1. Should the government step in to provide insurance assistance for wildfire victims, or should it be left to private insurers? Why?
  2. Do you think insurance companies are justified in raising premiums or dropping coverage in wildfire-prone areas?
  3. Is it fair to require homeowners in high-risk wildfire zones to pay significantly higher insurance rates?
  4. How can insurance companies balance financial risk while still providing coverage for wildfire victims?
  5. How should communities and governments prepare for the increasing risks of wildfires and their impact on home insurance?




How Will the Global Economy Fare in 2025?

B2 – Upper Intermediate 

As the new year starts, questions on how some of the world’s Powerhouse economies will fare arise.

While, the US saw strong growth, China and Germany’s economies did not see much boost in the previous year. They struggled to deal with fundamental challenges.

How will President Donald Trump’s return to office and America’s tariff-centred policies affect the global economy?

Watch the video on some insights on how the global economy will fare in 2025.

Vocabulary Questions:

  1. What is does “economic laggard” mean? “Traditionally, the German economy is seen as the Powerhouse of Europe. It is after all, the largest economy in Europe, but increasingly, it’s the economic laggard.” Use this phrase in a sentence.
  2. What does “a lump of coal in one’s stocking” mean? “If Donald Trump comes into office in January and imposes huge tariffs on imports to the US, then economies everywhere will face a big disruption and Wall Street might find a lump of coal in its stocking.” Use this idiom in a sentence.
  3. What does the phrase “in the doldrums” mean? “We think the impact of rate easing on the economy will be marginal because most of the credit-intense sectors are still in [the] doldrums.” Use this expression in a sentence.

Discussion Questions:

  1. According to the video, how will the US, German, and Chinese economy fare this year? Talk about some challenges and possible workarounds for each country.
  2. What might be the effects of US tariff-centered policies in the global economy? How about in your country?
  3. How do you think the economy of your country will fare this year?
  4. What are your thoughts on supporting the crypto industry? Could it boost a country’s economy? Explain.

Fast Food Goes High Tech with New A.I. Drive-Thrus

B2 – Upper Intermediate

Fast food chains are embracing artificial intelligence (AI) to revolutionize the drive-thru experience. From voice-activated ordering systems to automated menu suggestions, AI-powered drive-thrus aim to speed up service, reduce errors, and enhance customer convenience. Wendy’s is investing in this technology, using machine learning and natural language processing to understand orders more accurately and personalize recommendations. While AI drive-thrus promise efficiency and innovation, they also raise some questions. As the fast food industry goes high-tech, AI is reshaping the way customers order their favorite meals.

Watch the video to know more and be able to answer the questions below.


Vocabulary Questions:

  1. What does “behind-the-scenes” mean”? “Wendy is now using AI to take your drive-thru orders. Let’s take a look at the behind-the-scenes of the new technology and put it to the test.” Make a sentence using this expression.
  2. What does the phrasal verb “step in” mean? “Ordering something not on the menu, that’s when human stepped in.” Use it in a sentence.
  3. What is the meaning of “driven by” in this sentence? “Using AI drive-thrus seems much faster, a new trend driven by technology.” Make a sentence using the phrase.


Discussion Questions:

  1. Do you think AI-powered drive-thrus will improve the customer experience, or will they make it less personal? Why?
  2. Should fast food companies prioritize speed and efficiency over human jobs when implementing AI technology? Share your insights.
  3. Would you feel comfortable ordering from an AI drive-thru, or do you prefer interacting with a human employee?
  4. What are the potential benefits and risks of using AI in fast food ordering systems?
  5. How can companies balance technological advancements with the need to maintain human jobs in the industry?




The Hidden Cost of Korea’s Beauty Industry

B2 – Upper Intermediate

South Korea is regarded as the global center for cosmetics, providing the state-of-the-art procedures that have kept them at the forefront of the beauty industry. And they continue to prosper and expand over the years as they successfully promote their medical sector to foreigners who are prepared to pay for their promising services.

See the video below to learn more about the dark side of Korea’s beauty business success.

Vocabulary Questions:

  1. Explain “biggest draw“. “The biggest draw was people were very satisfied with their results.”  Create a sentence using this term.
  2. What does “to put someone/something at the top of the game” mean? “These cutting-edge treatments are putting South Korea at the top of the beauty game.” Use this idiom to make your own sentence.
  3. What is the meaning of “to turn back the clock“? “From non-invasive lifting ultrasound, to skin boosting injections using DNA from salmon, she’s hoping to turn back the clock on her appearance.” Give two (2) synonyms or similar expressions and use ‘turn back the clock’ in your own sentence.

Discussion Questions:

  1. What effects does medical tourism have on the nation’s healthcare system, as discussed in the video? And by being the cosmetic capital of the world, secure better healthcare?
  2. How did Korea manage to succeed in the beauty game?
  3. What are your thoughts on chasing beauty through state-of-the-art aesthetic procedures? Will you patronize it given the chance? Why or why not?
  4. Share your thoughts on how South Korean government promotes medical tourism? Does your government promote it to boost the economy? Why or why not?

Meta Ends its Fact-Checking Program

B2 – Upper Intermediate

In today’s digital world, misinformation seems to be everywhere.
Due to the anonymity social media platforms provide, the reach and speed of misinformation creates a ground for the proliferation of false narratives. This is why Meta launched its independent, third-party fact-checking program in 2016. Less than a decade later, Meta is ditching fact-checkers in the US.

Let’s read the article and know more about these changes in the Meta platform. You may also watch the video.

https://www.nbcnews.com/tech/social-media/meta-ends-fact-checking-program-community-notes-x-rcna186468

Vocabulary Questions:

  1. What does “hot-button issue” mean? “Beyond the end of the fact-checking program, Zuckerberg said, the company will eliminate some content policies around immigration, gender and other hot-button issues and refocus its automated moderation systems on what he called “high severity violations,” relying on users to report other violations.” Use it in a sentence.
  2. What is “legacy media“? “Zuckerberg pointed to the election as a major influence on the company’s decision and criticized “governments and legacy media” for, he alleged, pushing “to censor more and more.” Use it in a sentence.
  3. What does the phrase “to get back to one’s roots” mean? “We’re going to get back to our roots and focus on reducing mistakes, simplifying our policies and restoring free expression on our platforms,” Zuckerberg said in a video. Use it in your own sentence.

Discussion Questions:

  1. What is your opinion on Meta’s decision to end third-party fact-checking?
  2. What do you think are the impacts this decision will have on Facebook in the long run?
  3. Share your thoughts on a community-driven fact-checking system.
  4. In your opinion, should social media companies be responsible for fact-checking information on their platforms? Explain your stance.
  5. What can one do when they come across misinformation or fake news on social media?