B2 – Upper Intermediate
Many of us would agree that we are usually buying constantly without thinking of whether we need it or not and that is because some products that are on display intrigue us to the point of just letting it pass.
Watch the video below to learn more about how brands are getting on our heads.
Vocabulary Discussions:
- What does the expression, “too good to be true” means, “If this story sounds too good to be true, then that’s because it is.“? Use this phrase in your own sentence.
- What does the idiom, “under the hood” means, “Neuromarketers have adopted a range of technologies in their marketing studies to see what’s happening under the hood – inside the consumers’ brains.”? Use this phrase in your own sentence.
- What does the expression, “to get a kick out of something” means, “When they looked at their brains, it turned out, people got a real kick out of getting their fingers messy with this orange orange dust that they are covered in.“? Use this phrase in your own sentence.
Discussion Questions:
- Do you feel tricked every time you shop impulsively? Cite examples of your actual impulsive purchases and which marketing trickery do you think got you to buying those products.
- What is the primary issue with neuromarketing and how does it affect you as a consumer?
- Is neuromarketing a risk or an opportunity? Explain your thoughts.
- Will you affirm that neuromarketing is ethical? Why or why not? State your point.