What Is Branding

B2 – Upper Intermediate

The businessdictionary.com defines “branding” as “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns”.

Watch this video explaining what branding is in a nutshell.

Discussion Questions:

  1. What did you learn about branding from the video?
  2. What are ways to build a strong corporate identity?
  3. How do you think branding has changed because of social media and the internet?
  4. What is your company’s branding like? How can it be improved?
  5. Name some companies you think has the best and the worst branding. Describe their brand and explain why you find it impressive or otherwise.

Free Speech: Is Saying Something Offensive Fine?

B2 – Upper Intermediate

In 2015, The Pew Research Center conducted a survey on 38 countries to elicit their thoughts on freedom of speech. The results might come as a surprise, yet it is indeed very timely.

It is perhaps high time to open conversations on the importance of creating safe spaces and setting trigger warnings to protect students from learning materials or expressed opinions that might be troubling for them.

Listen to this podcast and be ready to answer the questions that follow.

http://learningenglish.voanews.com/a/free-speech-is-it-fine-to-say-something-offensive-students-college-vietnam/3555231.html

Discussion Questions:

  1. What are “safe space” and “trigger warning”? How are they important especially to students?
  2. What is your opinion on free speech at educational institutions?
  3. Are students free enough to express their opinions during class discussions?
  4. Should teachers be able to express their honest opinions on every matter or should they consider their students beliefs as well?
  5. Do you think the media in your country is able to report news freely?
  6. What may be the advantages of censorship?

Teen Drivers Most at Risk of Crashing

B1 – Intermediate

Based on a recent study, novice and younger drivers have a higher likelihood to be in a car crash.

Read more on this Breaking News article about the result of this study. Be ready to have a speaking exercise using some of the words featured in the article.

http://www.breakingnewsenglish.com/1610/161018-teen-drivers.html

Discussion Questions:

  1. What do you think of teen drivers?
  2. How can one become a really good driver?
  3. What is traffic safety like in your country?
  4. When do you think is the best age for people to start driving? Why?
  5. Kindly share your experiences being a first-time driver.

Indian Police Make Arrests

B2 – Upper Intermediate

Mumbai, India – Around 70 Indian call center representatives were arrested last week in different raids in several buildings across the city. The suspects allegedly call Americans and demand them to pay the money they owed the Internal Revenue Service (IRS) and threaten to send the police to arrest them should they fail to pay up.

Listen to the audio and read the transcript to find more about this telephone scam.

http://learningenglish.voanews.com/a/india-us-scam/3548899.html

Discussion Questions:

1. How were these callers able to deceive people?
2. What are ways to identify whether this kind of phone call is a scam or not?
3. Talk about things you know about taxation in Spain.
4. What are other phone or internet scams do you know of?
5. Why is paying taxes important?

A Pakistani Chef Shows Her Chops in New York

B1 – Intermediate

New York city a place filled with people from different parts of the world. Fatima Ali is one of them. Watch the video below to discover her story and what she would like to do in the future.

Write down any words that you would like to discuss during the lesson.

Discuss:

1. What is the story of Fatima Ali?
2. What is Fatima’s job and what is the name of the restaurant she works for?
3. What does Fatima want to do when she goes back to Pakistan?
4. Do you enjoy cooking? What do you like to cook?

Technology Helps Deaf Students at Gallaudet University

B1 – Intermediate

There have been many studies of how technology can be bad for us. But the video below will show how technology can help some people in society be more confident in facing the world and its daily challenges.

Watch the video and be ready to discuss it.

Discuss:

1. Explain how technology is being used in Galludet university.
2. How is technology helping the deaf and the hard-of-hearing students in Galludet university?
3. Are there organizations or colleges in your country that accommodate students with disabilities?
4. What are other ways technology can do to help people with disabilities?

How to Buy Healthy Food

time-50-healthiest-foods-beets

B2 – Upper intermediate

Over the past years, society has been bombarded with an ever increasing number of health choices. You can go for organic, vegan, dairy-free or just plain raw. How do you know which one is actually the healthiest?

Read the article below to know what one doctor says about going to the supermarket and buying the stuff that’s actually good for you.

How to Buy Healthy Food Without Reading the Nutrition Label

Discuss:

1. What kind of doctor is Cynthia Sass and what does she say about choosing healthy products at the supermarket?
2. Would you agree to what the doctor said?
3. What are some healthy options that you choose?
4. What are some of your guilty pleasures when it comes to food?

International Day of the Nacho

Young women and man eating nachos with melted cheese

B2 – Upper intermediate

Almost everything we know and use has a history behind it. This includes food. The history surrounding a certain dish is often very interesting. And nachos are no exception.

Read the article to know more how this Mexican dish came about. Take note of new words and expressions.

The International Day of the Nacho Would Not Be Possible Without This Man

Discuss:

1. In your own words, re-tell the history of nachos. How did it get its name?
2. Are you fond of nachos and other Mexican dishes?
3. Would you say that there are local Spanish dishes with an interesting history behind it?
4. What are some non-European cuisines that you enjoy eating?

Greeks May Have Built Terracotta Army

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C1 – Advanced

China’s first emperor was buried with 8,000 stone statues – a stone army guarding his tomb. It is now believed that Ancient Greeks influenced and helped build these statues along with other sculptors. It also suggests there was close contact between the Greeks and China long before the opening of the Silk Road.

Ancient Greeks may have built China’s famous Terracotta Army – 1,500 years before Marco Polo

Discuss:

1. When dealing with history that is thousands of years in the past do you think we can really know what truly happened?
2. History seems to change often with new discoveries of our past, do you think many of the things we now believe are actually false?
3. What are some historical events that you are interested in?

Increase your Vocabulary Through Idioms 2

B2 – Upper intermediate

Idioms are a very fun way to express certain situations. They put more color to your sentences and are a great way to increase your vocabulary.

Read the short articles and answer the questions that follow.

Idiom 1:The Economy is Tough

Idiom 2: Good Working Habits