Tag: business and business english

Should Fast Food Sponsor Sport?

B2 – Upper Intermediate

There are millions of sports enthusiasts who are always tuned in to big sporting events in the world such as the Olympic Games and FIFA World Cup. For these spectators, it is hard to ignore the large banners of sponsors all throughout the match. Some experts believe that these advertisements are contributing factors that lead to people consuming them.

Listen to this audio and read the transcript on fast food sponsorships in sports.

https://www.bbc.co.uk/learningenglish/english/features/6-minute-english/ep-211104

Discussion Questions:

  1. Are you a big sports fan? Do you always watch big sporting events? Why or why not?
  2. How important is sponsorship in these events?
  3. How does brand loyalty and unhealthy food and drinks companies sponsorship result to obesity?
  4. Do you agree that these companies should be banned from sponsoring big sporting events?

Where Do Tips Go?

B2 – Upper Intermediate

Tipping is about showing appreciation for good service whether it’s food delivery or a haircut by giving extra cash to the person who rendered service to you. It’s a show of gratitude.

However, tipping is not a universal practice. It’s ultimately your choice whether to slip or skip that gratuity.

Let’s listen to the audio to learn more about tipping at restaurants.

https://www.bbc.co.uk/learningenglish/english/features/6-minute-english/ep-211021

Discussion Questions:

  1. What is your reaction to some employers not giving the tips to their employees?
  2. Should tips be taxed? Explain your stand.
  3. Is tipping a custom in your country? What are some of the common occasions when you leave a tip?
  4. Can you think of jobs where tipping is important?
  5. What’s the smallest and biggest tip you have ever left? Why was that so?
  6. What alternatives to tipping could you offer if you didn’t have any cash?

Edibles Business

B2 – Upper Intermediate

Nancy Whiteman is a Colorado-based and CEO of Wana Brands edibles who created the state’s most successful edible cannabis business. According to Whiteman, sales skyrocketed from around $100,000 the first year to $14.5 million in 2017. They are on track to top $16 million, making Wana the most successful edibles manufacturer in the state.

Watch the video and be able to express your opinion using the guide questions below.

https://www.cnbc.com/2018/09/25/wana-brands-makes-millions-selling-cannabis-edibles.html

Discussion Questions:

  1. What do you think about Nancy Whiteman’s business?
  2. What’s your take on legalizing marijuana for recreational and medical purposes? Is it legal in you country?
  3. What do you think made Wana Brands successful?
  4. From legal standpoint, what are the challenges they had to face in putting up this business?
  5. Talk about another strange business you know of.

McDonald’s Is a Real Estate Company

B2 – Upper Intermediate

We have all heard of McDonald’s, one of the most, if not the most famous and most successful fast-food chain in the entire world.

However, even with McDonald’s being the biggest food company, is there a possibility that it could be much more successful in a different part of the business world?

Watch this video to find out about McDonald’s more successful business.

Discussion Questions:

  1. If ever you got into real estate, would you consider starting a McDonald’s franchise even if McDonald’s gets more money than you?
  2. Did you know about McDonald’s benefit from real estate before this video? If not, what is your reaction when you found out?
  3. Do you think McDonald’s is better off only being a real estate company? Explain your points.

Canva Hits Massive US$40 Billion Valuation after Latest Funding Round

B2 – Upper Intermediate

Canva is free graphic design app for everyone. For premium features, paid subscriptions for pros and enterprises are also available. The start-up was founded in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams. At the time of writing, Canva is valued at $40bn (£29bn), making it one of the world’s biggest tech companies in the world. 

Read this article about Canva’s valuation soaring.

https://cfotech.co.nz/story/canva-hits-massive-us-40-billion-valuation-after-latest-funding-round

Discussion Questions:

  1. What can you say about Canva’s success?
  2. What is your impression of this company and their business model? 
  3. What are your thoughts on the company’s “simple” two-step plan?
  4. What do you think about Canva CEO’s plans to give their wealth away?
  5. Have you ever used Canva? What do you think of it?

Elizabeth Holmes, Theranos Scandal, and Silicon Valley

B2 – Upper Intermediate

Elizabeth Holmes was once a trailblazing woman in business and medical technology in the Silicon Valley. She founded the start-up health technology company called Theranos. With promises of revolutionary blood tests that are performed using small automated devices and only very small amounts of blood are needed to be extracted from the patient, investments came pouring in. Now, Holmes is under trial for fraud.

The technology sounded amazing. Except, it was just make-believe. One might ask, so if it seemed nonsensical, why did so many people still fall for her hook, line, and sinker.

The Theranos scandal highlights the systemic problems with start-up culture on secrecy and the aggressive use ofNon-disclosure agreements (NDAs). 

Read the article about Elizabeth Holmes, Theranos, the problems with the start-up culture and what the Silicon Valley has learned from this scandal.

https://www.bbc.com/news/technology-58469882

Discussion Questions:

  1. What are your thoughts on Holmes and Theranos’ fraud and how they were able to get away with it for years?
  2. What do you think about the product they were developing?
  3. Talk about the thin line between fraud and fake it til you make it culture.
  4. Is it really “fake it until you make it” in business? Explain your point.
  5. What are your thoughts on this: “Secrecy is important for these companies to succeed – but that culture of secrecy can also be used as a smoke screen”?
  6. How important are NDAs in your job/industry or for your company?
  7. What are things you would consider if you were to invest in a start-up?

How Buffet Restaurants Make Money

B2 – Upper Intermediate

Buffet restaurants typically offer all-you-can-eat (AYCE) food for a fixed price.

The good thing about buffet themes is that the customers can immediately see all the food being served and then choose which dishes they prefer to eat. They can also control how much food they put on their plates.

This dining style is usual in events like business conventions or big parties.

Watch the video below and find out how this kind of restaurants make profits.

Discussion Questions:

  1. Talk about the tricks buffet restaurants apply to make money.
  2. What are your thoughts on this type of restaurants?
  3. Have you ever experienced going to a buffet restaurant? Share about it.
  4. How can you get the most out of a buffet?
  5. Talk about your favorite restaurant and its strategy on getting people in the door.

Viral Marketing

B2 – Upper Intermediate

In recent years, virtual marketing has shaped the e-commerce world. Let’s get a grasp on how viral marketing works.

Watch the video to learn more about viral marketing.

Discussion Questions:

  1. What comes to your mind when you hear the word  “virus”?
  2. What’s the difference between viral marketing and spamming
  3. What kinds of viral marketing strategies are you aware of?
  4. What are the advantages and disadvantages of viral marketing?
  5. What kind of online marketing does your company have or do?

“The Customer Is Always Right” Is Wrong

B2 – Upper Intermediate

We have heard the  slogan  “The Customer is always right”  several times and often, this attitude that the customer is always right negatively affects the company as it goes to great lengths to meet customers’ needs. But what if the customer isn’t always right? 

Read the article below and know the reasons this old adage isn’t always right.

https://www.huffpost.com/entry/top-5-reasons-customer-service_b_5145636

Discussion Questions:

  1. What happens if the company adopts “the customer is always right” policy?
  2. What are the effects of this policy to the company and to the employees? Will the advantages outweigh the drawbacks?
  3. What can companies do to give customers good service, but at the same time, not make employees unhappy?
  4. Share your insights on this statement, “Businesses should abandon ‘The Customer Is Always Right’ once and for all — ironically, because it leads to worse customer service.”
  5. What can you say about this, “You can’t treat your employees like serfs. You have to value them … If they think that you won’t support them when a customer is out of line, even the smallest problem can cause resentment.“

Effective Customer Service during Mergers and Acquisitions

B2 – Upper Intermediate

When a company goes through transition after a merger and acquisition, there are some negative impact on the business’s operations and in some cases, customer relations.

Read more to find out about how to provide effective customer service during M&A.

https://www.linkedin.com/advice/3/how-can-you-provide-effective-customer

Discussion Questions:

1. Explain the three challenges companies face during an M&A transition.
2. Have you ever worked for a company that underwent re-organization? Talk about this period.
3. Give some ways on how to ensure smooth M&A transition.