Tag: Business

Social Media Marketing

B2 – Upper Intermediate

Social media has its pros and cons, depending on how you use it. You can use it to earn money, communicate with people, build connections, promote a business, or solely just for leisure. With proper use, people and businesses can benefit from it.

Read the article to learn how social media helped a dying business through what some call “accidental influencer” or organic marketing.

https://xsmultimedia.com/2022/06/24/social-media-marketing-the-tropical-hut-invasion/

Vocabulary Questions:

  1. What does “organic marketing” mean, “Tropical Hut’s resurgence is a living proof that organic marketing is one of the most effective ways to revive something so good most especially in this time of digital saturation and peak consumerism.” Use it in a sentence.
  2. Explain the concept “word of mouth” in your own words. “People are more drawn into the aesthetically-pleasing ads, but nothing beats the original, word of mouth type of organic [ marketing].” Use this word in a sentence.
  3. What does “buzz” mean, “A lot of people may call it “Accidental Influencer/Marketing”, and others call it “Organic Marketing”—but the revival of the 57-year-old fast food chain shows that Filipinos are here for what is trending, for what is the buzz, and all everything that falls into the right places.“? Use this word in a sentence.

Discussion Question:

  1. Share your thoughts on this, “You can have as many clickbait captions and aesthetic photos as you want, but nothing will ever be as effective as organic marketing coming from the testimony of happy and satisfied customers.”.
  2. Based on the article, how did a certain social media post help revive Tropical Hut?
  3. How can people utilize social media to grow their businesses?
  4. What do you think are other strategies to promote a business on social media?

Twitter Feature to Flag Shadow Banning

B2 – Upper Intermediate

Shadow banning or comment ghosting is a way of suspending an account on social media networks like Twitter. The user thinks their posts are going through when in fact, their contents are not visible nor accessible to others.

Twitter is working on a feature that will show whether an account is shadowbanned and the reason behind it. In addition, it will show the users how to appeal for their accounts not to be shadowbanned.

Read the article and watch the video to know more about Twitter’s new feature that will determine whether an account has been shadowbanned.

https://edition.cnn.com/2022/12/09/tech/musk-twitter-shadowbanning

Vocabulary Questions:

  1. What is “shadow banning”? “Twitter is rolling out a new feature that will flag ‘shadowbanning.” Use it in your own sentence.
  2. What does “outcry” mean? “With that announcement, Musk, who has said he now votes Republican, prompted an outcry from some conservatives, who accused him of continuing a practice they opposed.” Give 1-2 synonyms of this word. Use it in your own sentence.
  3. What does “thread” mean in this sentence, “Musk on Friday shared Weiss’ thread in a tweet and added, “The Twitter Files, Part Duex!!” along with two popcorn emojis.”? Use it in your own sentence.

Discussion Questions:

  1. What are your thoughts on shadow banning?
  2. What do you think about Twitter’s new feature that will flag shadow banning?
  3. Should negative/hate tweets be de-boosted and demonetized? Explain your stand.

Apple Workers Protest

B1 – Intermediate

Many, if not all, countries have relaxed their COVID restrictions over the past year. However, it is not the case in China. They continue to have strict rules to prevent new COVID infections in their country.

This means that some workers have to be quarantined in dormitories. Workers are not happy anymore with their conditions so they started protesting.

Listen to this audio and read the transcript about Apple workers’ protests in China.

https://www.newsinlevels.com/products/apple-workers-protest-level-2/

Vocabulary Questions:

  1. What does “lead to” mean? “Many of them were very unhappy with the situation, which led to protests.” Use it in a sentence.
  2. What does “tough” mean in this sentence, “Tough restrictions are still in China as the country is trying to stop new COVID-19 infections.“? Use it in your own sentence.
  3. What does “shorten” mean? “The government promised to make some changes such as shorten quarantines, but not much changed so far.” Use it in your own sentence.

Discussion Questions:

  1. What are your thoughts on these protests?
  2. What is your opinion on the labor conditions of Apple’s factory workers in China?
  3. What is your opinion on China still having tough Covid restrictions until now?

The Economics of IKEA 

B2 – Upper Intermediate

IKEA is the world’s largest furniture retailer with a unique business model. They have designed a minimalist flat-pack furniture and customers have to assemble it. One of the secrets of IKEA’s success has been identified as “The IKEA Effect”. It simply states that when you help build something, you are more attached to it.

Watch the video to learn more and be able to answer the questions that follow.

Discussion Questions:

  1. According to the video, what is The IKEA Effect? What do you think of it?
  2. Do you agree that people tend to love an item more when they have put effort into creating it? Explain.
  3. Is flat-packing an effective retail strategy? Why or why not?
  4. How do you feel about IKEA? Share some of your shopping experiences.
  5. What things have you built on your own and are attached to?

Restaurant in Water

 B1 – Intermediate

Many businesses were affected by the pandemic. A restaurant that is located near the famous Chao Phraya River has more than the coronavirus as a problem.

Because of big waves, the place gets submerged in water sometimes. The owner thought this could end his business and he had to close his restaurant, but there has been an unexpected twist.

Listen to the audio and read the transcript about a restaurant that is completely covered in water.

https://www.newsinlevels.com/products/restaurant-in-water-level-1/

Discussion Questions:

  1. What do you think of this restaurant? Would you like to visit it? Why or why not?
  2. How is getting wet by water while eating affect your experience at a restaurant?
  3. Have you ever visited a restaurant because it is very famous on social media? Talk about this restaurant. How was your experience?
  4. What is the most important thing that you take into consideration when choosing to go to a restaurant?
  5. What is the best restaurant you have ever been to? Describe it.

Used Luxury Goods Growing Popularity

B2 – Upper Intermediate

In the midst of the economic crisis and financial uncertainties, the market for used luxury products is booming in China. More and more owners of such items now know that they can make good money from their luxury goods and on the buyers’ end, they get a good bargain.

Listen to this audio and read the transcript about the growing popularity of used luxury goods in China.

https://learningenglish.voanews.com/a/in-china-used-luxury-goods-growing-in-popularity-/6768412.html

Discussion Questions:

  1. Why are second-hand luxury products becoming popular in China?
  2. Is this trend happening in your country too? Why or why not?
  3. Do you think it is a good investment to buy luxury items in the middle of an economic crisis? Explain your point.
  4. Do you have luxury items and would you be willing to sell and why?
  5. What are ways to get through an economic crisis?

Why Great Businesses Fail

B2 – Upper Intermediate

Experts believe that when a successful company fails to deal with disruption, it might collapse. On the other hand, what sets companies like Amazon and Walmart apart from those that fail, is their ability to decide quickly. They do not let the slow process of decision-making kill innovation.

Watch the entire video that explains why great businesses fail.

Discussion Questions:

  1. The video talks about the term ”ideation”. How do you define it in your own words?
  2. Think of a successful company in the past that failed and went bankrupt. What were the reasons for it going under?
  3. According to the speaker, some companies are good at the incubation period. Why do you think these companies fail when they decide to scale up?
  4. What lessons can companies in the world learn from Amazon?
  5. The video teaches companies about ideation and scaling up. How can these concepts be applied in your personal and professional life?

How Adidas Turns Plastic Bottles Into Shoes

B2 – Upper Intermediate

According to studies, there will be more plastic bottles in the seas than fish in thirty years. This prediction could spell trouble for both humans and animals. By turning plastic bottles into shoes, Adidas, a multinational corporation, helps prevent such plastics from getting to the ocean.

Watch this video to learn how Adidas uses plastic bottles to manufacture shoes.

Discussion Questions:

  1. Do you think Adidas is successful in reducing marine pollution? Explain your answer.
  2. Recycling is one of the topics covered in the video. Talk about some recycling ideas that you see in your community.
  3. Aside from Adidas, do you know any other companies that have exerted effort to help the environment? Talk about these companies.
  4. Have you ever tried purchasing any Adidas sportswear? If so, what can you say about its quality?
  5. What recommendations do you have for Adidas relative to sustainability initiatives?

Robots and the US Economy

B1 – Intermediate

The more modern the society and technology become, the more we make use of machines and robots in every industry. 

In the US, more and more companies rely on robots for better and more efficient operations.

Listen to this audio and read the transcript about robots and their impact on businesses and ultimately, on the US economy. Be ready to answer the questions that follow.

https://www.newsinlevels.com/products/robots-and-us-economy-level-1/

Discussion Questions:

  1. Why do more businesses in the US use robots?
  2. Is this a good or bad thing? Explain your opinion.
  3. How is your job easier because of machines/programs?
  4. What are the pros and cons of using robots/machines/programs instead of humans in your own sector/industry?
  5. Will robots replace humans one day? Explain your thoughts.

Fast Food

B1 – Intermediate

Fast-food restaurants are in almost every country of the world now. They are popular because they are served quickly, convenient to find, and relatively cheap.

Listen to this audio and read the transcript about fast food.

https://listenaminute.com/f/fast_food.html

Discussion Questions:

  1. Compare and contrast fast food and real restaurants.
  2. What is your least favorite fast food restaurant and why?
  3. How often do you eat fast food? What do you usually eat?
  4. Which fast food is the most unhealthy? Why do you think so?
  5. Are there any healthy fast foods? What are they?