How Coca-Cola Used You To Win

B2 – Upper Intermediate

Coca-Cola’s “Share a Coke” campaign brilliantly transformed a simple idea—printing popular names on Coke bottles—into a viral marketing phenomenon. By making the experience personal and shareable, Coca-Cola not only boosted sales, but also reconnected with young adults, turning an ordinary product into a social experience.

Watch the video to know more about it and be able to answer the questions below.


Vocabulary Questions:

  1. What does the phrase “fizzle out” mean? “In early 2010, Coca-Cola’s sales were fizzling out particularly in Australia where young adults weren’t drinking Coke.” Use it in a sentence.
  2. What does the idiom “cherry on top” mean? “Every single word was reviewed and approved by Senior Management and the cherry on top, they had to design a brand new font specifically for this campaign.” Use it in a sentence.
  3. What does “strike gold” mean? “Among young adults, consumption of Coke jumped by 7%. It wasn’t long enough that Coca-Cola realized they had struck gold.” Use it in a sentence.


Discussion Questions:

  1. Do you think the success of the “Share a Coke” campaign was primarily due to personalization, or were other factors equally important? Why?
  2. Some critics argue that Coca-Cola’s campaign was clever but didn’t lead to long-term brand loyalty. Do you agree or disagree? Why?
  3. In your opinion, should more brands adopt similar personalized marketing strategies, or does this approach lose its impact when overused?
  4. How did the “Share a Coke” campaign change consumer behavior, and what lessons can other brands learn from it?
  5. What role did social media play in making the campaign go viral, and do you think it would have been as successful without it?





How Banks Magically Create Money

B2 – Upper Intermediate

Everyone was curious about the origins of money and how it flows through our economy. Did you know that a government facility in Washington, DC, converts paper into cash every hour of the day in order to meet demand? But there’s a catch: most of the money exists digitally.

See the video below to learn more about how banks magically create money.

Vocabulary Questions:

  1. Explain “type into existence“. “Before it ever reached your bank account, it changed hands countless times, passing through people, governments and businesses all after being simply type into existence.”  Create a sentence using this term.
  2. What does “hard to come by” mean? “To make transactions easier, people started to pay using more commonly used items like cattle, grain and salt. Everyone needed these things, but they were hard to come by and that’s what made them valuable.” Use this idiom to make your own sentence.
  3. What is the meaning of “intrinsic value“? “The paper itself has no intrinsic value but it became as good as gold.” Give two (2) synonyms or similar expressions and use ‘intrinsic value’ in your own sentence.

Discussion Questions:

  1. How does money work and evolve?
  2. When did the entire idea of money started to change?
  3. What’s the bank role in money processing?
  4. What does “new money” mean?
  5. How do banks actually generate revenue?
  6. What are “bonds,” and what role do they play in the banking system?

Spain Introduces Three-Year Tourist Ban

B2 – Upper Intermediate

Tourism ban is a topic that has gained traction in recent years, particularly due to the rapid changes in environmental conditions, cultural impacts, and the effects of global crises such as the COVID-19 pandemic. While tourism is essential for many economies around the world, there are strong arguments for placing restrictions or even banning certain forms of tourism to protect local communities and the environment. 

By recognizing the importance of preserving local integrity and ecosystems, societies can work toward creating a more sustainable tourist landscape that benefits everyone involved. The challenge lies in finding the balance between enjoying travel and protecting the places that make it special. 

Watch the video to see how Spain is dealing with tourist overcrowding.

Vocabulary Questions:

  1. What does “to sit out” mean here, “Don’t think Barcelona is sitting this one out.”? Use it in a sentence.
  2. What does  “to come with a price” mean? “Well, it turns out that those Instagram photos with endless sunshine and vibrant street scenes come with a price.” Use it in a sentence.
  3. What does the word “grumble ” mean? “Spaniards are starting to grumble about their once Charming neighborhoods being taken over by tourists and who can really blame them.” Use it in a sentence and give 2 synonyms.

Discussion Questions:

  1. How does overtourism affect a city/country? Talk about the benefits and drawbacks.
  2. What could be the social and economic consequences of a ban on tourism in popular destinations?
  3. What are your thoughts on “Local only.” areas?
  4. How might a tourism ban affect local culture and heritage in places that heavily depend on tourism?
  5. What alternatives to tourism might local communities explore if tourism were banned or significantly restricted?
  6. Is overtourism really a problem for a city/country? Why or why not?

Quiet Luxury: A Marketing Psychology Trick

B2 – Upper Intermediate

Quiet luxury, a growing trend in the fashion and lifestyle industries, emphasizes understated elegance over flashy branding. Rather than relying on visible logos or extravagant designs, it appeals to consumers who value exclusivity, craftsmanship, and subtle sophistication. This marketing strategy taps into psychology, creating a sense of prestige through minimalism and discretion. By targeting those who seek status without overt display, brands successfully position quiet luxury as a symbol of refined taste and timeless wealth.

Watch the video to learn more and be able to answer the following questions.


Vocabulary Questions:

  1. What does “over-the-top” mean? “Luxury fashion is often loud, with monograms, logos, and over-the-top designs, like Gucci belts and Louis Vuitton handbags that everyone can spot miles away.” Give 2 synonyms. Make a sentence using the expression.
  2. What does “stay under the radar” mean? “These subtle cues help us connect with the people who get it while staying under the radar for everyone else.” Use it in a sentence.
  3. What does the expression, “take something to a new level” mean? “Everything from the way we dress sends messages to others but quiet luxury takes it to a new level.” Use it in a sentence.


Discussion Questions:

  1. How does quiet luxury differ from traditional luxury branding, and what psychological factors contribute to its appeal?
  2. In what ways does quiet luxury influence consumer behavior and perceptions of status?
  3. Do you believe quiet luxury is a genuine expression of sophistication, or is it just another marketing strategy to target wealthy consumers? Why?
  4. Is quiet luxury more sustainable compared to traditional luxury brands, or is it simply a rebranding of consumerism? Elaborate.
  5. Do you think the appeal of quiet luxury will continue to grow, or will it eventually be replaced by more conspicuous trends? Expand.

DeepSeek

B2 – Upper Intermediate

Companies in the tech sector are investing billions of dollars to stay ahead of the AI revolution. Nevertheless, a Chinese startup company that was established with relatively little funding appears to have stunned the market by being competent and even outperforming ChatGPT.

To learn more about Deep Seek, watch the video below.

Vocabulary Questions:

  1. What does “to spin out of a hedge fund” mean? “DeepSeek is a Chinese AI startup that was formed in 2023 and spun out of a hedge fund.” Use it in a sentence.
  2. What does “sidestep” mean? “Just don’t ask it about Chinese politics. It’s reasoning is align with that of Beijing’s sensors, meaning, some questions are politely sidestepped.” Give two (2) synonyms or similar expressions and use ‘sidestep’ in your own sentence.
  3. What is the meaning of “over the edge“?  DeepSeek can be used uncensored on it’s platform but what really sent investors over the edge is that DeepSeek was able to build this model and train it at just a fraction of the cost.” Give two (2) synonyms or similar expressions and use ‘over the edge’ in your own sentence.

Discussion Questions:

  1. Have you heard anything about DeepSeek? What is your initial reaction to the Chinese startup AI company?
  2. How do you think DeepSeek questions the narrative of US tech giants supremacy, who have claimed supremacy in the AI race?
  3. Why was DeepSeek better than other popular models, such as open AIS, and other benchmarks?
  4. What made it possible to create such a proficient app with just a fraction of funding compared to other competitors with billions or even predicted trillions of dollars in funding?
  5. What are your thoughts on this statement: “I think that the US has spent a long time underestimating China. China’s tech sector is actually very capable of innovating and creating these very powerful and very advanced products, and I think that Silicon Valley’s presumed lead that they have over China, I don’t think they should take that for granted.

The Rise of Non-Alcoholic Beer

B2 – Upper Intermediate

The increasing demand for non-alcoholic beer is driven by a focus on health and mindful drinking. With advancements in brewing, both major and craft breweries now offer better-tasting options, making it a popular choice for social settings. As wellness trends continue to shape the market, non-alcoholic beer is redefining the way people approach beer consumption.

Watch the video to learn more and be able to answer the questions below.


Vocabulary Questions:

  1. What does the phrase “to get the ball rolling” mean? “We like to think that Athletic [Brewing Company] really got the ball rolling in this space. Non-alcoholic craft beer has been the fastest growing category in beer for four plus years now.” Use the idiom in a sentence.
  2. What does “zebra striping” mean? “Eighty percent of our drinkers do drink alcohol at other occasions. So the trend of “zebra striping” where people drink alcohol, non-alcohol, alcohol, non-alcohol throughout the night to pace out their session, moderate their ABV intake has become increasingly common.” Use the expression in a sentence.
  3. What does “find one’s footing” mean? “Non-alcoholic beer is still finding its footing in the US.” Use the idiom in a sentence.


Discussion Questions:

  1. Do you think non-alcoholic beer can ever fully replace traditional beer in social settings? Why or why not?
  2. Is the rise of non-alcoholic beer a passing trend, or do you believe it represents a long-term shift in consumer habits? Explain.
  3. Do you think non-alcoholic beer should be marketed differently than regular beer? If so, how?
  4. What factors do you think have contributed the most to the growing popularity of non-alcoholic beer?
  5. Would you be interested in having non-alcoholic beer? Why or why not?
  6. Have you ever done “zebra striping” at an occasion? Why did you do it? If not yet, why haven’t you done it?
  7. “You don’t always have to have alcohol to have fun.” Do you agree or disagree?

Phones Are Designed to be Addicting

B2 – Upper Intermediate

It’s not just your willpower—phones are deliberately designed to be addictive. With features like infinite scrolling, push notifications, and personalized content, smartphones keep users engaged longer than they intend. Tech companies use psychological tricks to tap into our need for connection, rewards, and instant gratification, making it harder to put our devices down. As a result, many find themselves spending more time on their phones than they planned, raising concerns about the impact on mental health and well-being.

Watch the video and be able to answer the questions that follow.


Vocabulary Questions:

  1. What is “push notification“? “When push notifications were first introduced for email on Blackberries in 2003, they were actually seen as a way for you to check your phone less.” Use the term in a sentence.
  2. What does “puppet master” mean here, “If Facebook sends you a push notification that a friend is interested in an event near you, they’re essentially acting like a puppet master, leveraging your desire for social connections so that you use the app more.” Make a sentence using this expression.
  3. What does “grab bag” mean? “But today, you can get notifications from any app on your phone. So every time you check it, you get a grab bag of notifications that can make you feel a broad variety of emotions.” Use the phrase in a sentence.


Discussion Questions:

  1. Do you believe smartphone companies intentionally design their devices to be addictive? Why or why not?
  2. What are your thoughts on how tech companies profit off of users’ attention?
  3. How has smartphone use impacted your ability to focus or be present in daily life?
  4. Should tech companies be held responsible for the addictive nature of their devices, or is it up to users to control their own habits?
  5. What steps can individuals and society take to reduce smartphone addiction without completely giving up technology?
  6. Share your thoughts on this statement, “Addiction is money.

Brands Use Anchoring in Advertising

B2 – Upper Intermediate

Brands use anchoring in advertising to influence consumer perception and decision-making by presenting an initial reference point—often a price, feature, or comparison—that shapes how customers evaluate a product. This psychological tactic can make discounts seem more appealing, premium options appear more valuable, or certain products stand out as the best choice. From “original price” comparisons to strategic product placements, anchoring plays a crucial role in shaping purchasing behavior and maximizing sales.

Watch the video and be able to answer the questions that follow.


Vocabulary Questions:

  1. What does the phrase “pull up” mean in this sentence? “You’re heading to a store and when you pull up, you see a sign saying, “Cheeseburgers, buy two get one free!” Make a sentence using it.
  2. What does the phrase “go for” mean? “When you see the sign, “Buy two get one free” you go for it.” Use this phrase in a sentence.
  3. What does the word “deal” mean in this sentence? “Buy two get one free” sounds like a great deal.” Use it in a sentence.


Discussion Questions:

  1. Do you think brands use anchoring ethically in advertising, or is it a manipulative tactic? Why?
  2. Have you ever made a purchase because an initial price or comparison influenced your decision? How did you feel afterward?
  3. Should there be regulations to limit how brands use anchoring in marketing strategies? Why or why not?
  4. How do brands use anchoring in pricing strategies, such as discounts and “original price” displays, to influence consumer behavior?
  5. Can anchoring be used positively in advertising, such as promoting healthier choices or sustainable products? Why or why not?





Wildfire Victims Face Insurance Crisis

B2 – Upper Intermediate

Wildfire victims are facing a growing insurance crisis as rising disaster risks make coverage harder to obtain and more expensive. In wildfire-prone areas, many homeowners are seeing their policies canceled, premiums skyrocket, or insurers pull out altogether. As climate change fuels more frequent and severe fires, the insurance industry is struggling to keep up, leaving victims with fewer options for rebuilding their lives. This crisis raises urgent questions about the future of home insurance, government intervention, and how communities can better prepare for wildfire risks.

Watch the video to learn more and be able to answer the questions below.


Vocabulary Questions:

  1. What is the meaning of the phase “pull back“? “With insurers pulling back, thousand of California homeowners have been left without coverage.” Make a sentence using the expression.
  2. What does “moratorium” mean? “The California Insurance Commissioner is issuing a one-year moratorium to protect homeowners.” Use the word in a sentence.
  3. What does the word “cascade” mean? “The report suggesting the insurance crisis could lead to a housing one with echo of 2008, saying this is predicted to cascade into plunging property values in communities where insurance becomes impossible to find or prohibitively expensive.” Use the word in a sentence.

Discussion Questions:

  1. Should the government step in to provide insurance assistance for wildfire victims, or should it be left to private insurers? Why?
  2. Do you think insurance companies are justified in raising premiums or dropping coverage in wildfire-prone areas?
  3. Is it fair to require homeowners in high-risk wildfire zones to pay significantly higher insurance rates?
  4. How can insurance companies balance financial risk while still providing coverage for wildfire victims?
  5. How should communities and governments prepare for the increasing risks of wildfires and their impact on home insurance?




How Will the Global Economy Fare in 2025?

B2 – Upper Intermediate 

As the new year starts, questions on how some of the world’s Powerhouse economies will fare arise.

While, the US saw strong growth, China and Germany’s economies did not see much boost in the previous year. They struggled to deal with fundamental challenges.

How will President Donald Trump’s return to office and America’s tariff-centred policies affect the global economy?

Watch the video on some insights on how the global economy will fare in 2025.

Vocabulary Questions:

  1. What is does “economic laggard” mean? “Traditionally, the German economy is seen as the Powerhouse of Europe. It is after all, the largest economy in Europe, but increasingly, it’s the economic laggard.” Use this phrase in a sentence.
  2. What does “a lump of coal in one’s stocking” mean? “If Donald Trump comes into office in January and imposes huge tariffs on imports to the US, then economies everywhere will face a big disruption and Wall Street might find a lump of coal in its stocking.” Use this idiom in a sentence.
  3. What does the phrase “in the doldrums” mean? “We think the impact of rate easing on the economy will be marginal because most of the credit-intense sectors are still in [the] doldrums.” Use this expression in a sentence.

Discussion Questions:

  1. According to the video, how will the US, German, and Chinese economy fare this year? Talk about some challenges and possible workarounds for each country.
  2. What might be the effects of US tariff-centered policies in the global economy? How about in your country?
  3. How do you think the economy of your country will fare this year?
  4. What are your thoughts on supporting the crypto industry? Could it boost a country’s economy? Explain.