Tag: video

The Hidden Cost of Korea’s Beauty Industry

B2 – Upper Intermediate

South Korea is regarded as the global center for cosmetics, providing the state-of-the-art procedures that have kept them at the forefront of the beauty industry. And they continue to prosper and expand over the years as they successfully promote their medical sector to foreigners who are prepared to pay for their promising services.

See the video below to learn more about the dark side of Korea’s beauty business success.

Vocabulary Questions:

  1. Explain “biggest draw“. “The biggest draw was people were very satisfied with their results.”  Create a sentence using this term.
  2. What does “to put someone/something at the top of the game” mean? “These cutting-edge treatments are putting South Korea at the top of the beauty game.” Use this idiom to make your own sentence.
  3. What is the meaning of “to turn back the clock“? “From non-invasive lifting ultrasound, to skin boosting injections using DNA from salmon, she’s hoping to turn back the clock on her appearance.” Give two (2) synonyms or similar expressions and use ‘turn back the clock’ in your own sentence.

Discussion Questions:

  1. What effects does medical tourism have on the nation’s healthcare system, as discussed in the video? And by being the cosmetic capital of the world, secure better healthcare?
  2. How did Korea manage to succeed in the beauty game?
  3. What are your thoughts on chasing beauty through state-of-the-art aesthetic procedures? Will you patronize it given the chance? Why or why not?
  4. Share your thoughts on how South Korean government promotes medical tourism? Does your government promote it to boost the economy? Why or why not?

Meta Ends its Fact-Checking Program

B2 – Upper Intermediate

In today’s digital world, misinformation seems to be everywhere.
Due to the anonymity social media platforms provide, the reach and speed of misinformation creates a ground for the proliferation of false narratives. This is why Meta launched its independent, third-party fact-checking program in 2016. Less than a decade later, Meta is ditching fact-checkers in the US.

Let’s read the article and know more about these changes in the Meta platform. You may also watch the video.

https://www.nbcnews.com/tech/social-media/meta-ends-fact-checking-program-community-notes-x-rcna186468

Vocabulary Questions:

  1. What does “hot-button issue” mean? “Beyond the end of the fact-checking program, Zuckerberg said, the company will eliminate some content policies around immigration, gender and other hot-button issues and refocus its automated moderation systems on what he called “high severity violations,” relying on users to report other violations.” Use it in a sentence.
  2. What is “legacy media“? “Zuckerberg pointed to the election as a major influence on the company’s decision and criticized “governments and legacy media” for, he alleged, pushing “to censor more and more.” Use it in a sentence.
  3. What does the phrase “to get back to one’s roots” mean? “We’re going to get back to our roots and focus on reducing mistakes, simplifying our policies and restoring free expression on our platforms,” Zuckerberg said in a video. Use it in your own sentence.

Discussion Questions:

  1. What is your opinion on Meta’s decision to end third-party fact-checking?
  2. What do you think are the impacts this decision will have on Facebook in the long run?
  3. Share your thoughts on a community-driven fact-checking system.
  4. In your opinion, should social media companies be responsible for fact-checking information on their platforms? Explain your stance.
  5. What can one do when they come across misinformation or fake news on social media?

Brain Rot

B2 – Upper Intermediate

The internet is a fascinating place. It has given students the ability to research topics, ideas, and concepts at the click of their fingers. However, it has also given way to an ailment known as brain rot. Brainrot happens when people consume mindless and pointless content online. This disease has proven to be very dangerous to the psyche of our future generations.

To learn more, watch the video below.

Vocabulary Questions:

  1. Explain “brain turns into mush”. “ Have you ever felt your brain turning into mush.”. Create a sentence using this expression.
  2. What does “creep in” mean? “You know that feeling when you’ve watched so many Tiktoks that you start dreaming in 15-second clips? That’s brain rot creeping in.” Use this phrasal verb to make your own sentence.
  3. What is the meaning of “rabbit hole“? “You open Instagram and watch the reel. But then, you swipe up to see the next reel, and the next, and the next. Before you know it, you’re deep into the Instagram reel rabbit hole.” Use this term in a sentence.

Discussion Questions:

  1. Have you ever felt the effects of brain rot? If yes, share your experience.
  2. If you’ve experienced your brain turning into a mush, how do you fight against it?
  3. How can we determine if we are affected by this condition? And how can we prevent it?
  4. Do you think that brain rot is a threat to the current generation? Explain your stance.

Spot a Fake Louis Vuitton Bag

B2 – Upper Intermediate 

Louis Vuitton is one of the most important brands in the fashion industry, and perhaps the world. Many can only dream about owning a bag or any item from the very expensive designer label.

So many are trying to imitate, make, and sell fake Louis Vuitton products.

The problem is that it is getting more and more difficult to know if they are authentic or not.

Watch the video how to difficult it is to tell an original Louis Vuitton bag from a fake one.

Vocabulary Questions:

  1. What does the word “sought-after” mean? “She sells Louis Vuitton, Chanel, and other sought-after brands.” Give two (2) synonyms or similar expressions and use ‘sought-after’ in your own sentence. 
  2. What does the phrase “telltale sign” mean? “Do they have items that no one else has, but all of a sudden, this website has them? Those are definite telltale signs.” Give two (2) synonyms or similar expressions and use ‘telltale sign’ in your own sentence.
  3. What does “run-of-the mill” mean? “This is your run-of-the-mill counterfeited piece with the Gucci.” Give two (2) synonyms or similar expressions and use ‘run-of-the mill’ in your own sentence.

Discussion Questions:

  1. How can the difficulty of spotting fake products affect the original brands?
  2. How can brands fight against counterfeiting?
  3. How can you tell if an item sold online is fake or not?
  4. Share your experience unintentionally buying a fake product on the internet.

Singapore’s Urban Farming Initiatives

B2 – Upper Intermediate

Urban farming is a growing trend in cities worldwide as people become more aware of the benefits of growing their food. This form of agriculture involves growing fruits, vegetables, and herbs in urban environments, such as rooftops, balconies, and vacant lots. One of the main benefits of urban farming is the ability to produce fresh, organic produce right in the heart of the city.

By growing food locally, urban residents can reap the benefits of fresh, organic produce while reducing the environmental impact of food production. With the growing popularity of urban farming, this trend is clear to continue flourishing and bringing positive change to urban communities.

Watch the video to learn how a country that imports more than 90% of its food is changing its way to embrace urban farming.

Vocabulary Questions:

  1. What is the meaning of the noun zoning? “Singapore developed policy and zoning and incentives around urban agriculture that say this is allowed to be done on top of a parking garage or allowed to be done in a vacant area.” Create a sentence using the word.
  2. What is the meaning of the green movement? “Singapore’s architectural community is also joining the green movement.” Use this term in your sentence.
  3. What is the meaning of “to sow the seeds“? “In a world of finite resources, they are sowing the seeds of possibility.” Use it in a sentence.

Discussion Questions:

  1. What do you think about Singapore’s urban farming initiatives?
  2. Do you think this project is applicable in your country? Please justify your answer.
  3. What do you think are the benefits and downsides of urban farming?
  4. Do you think you can do this? Why or why not?
  5. Do you know of any plans your government has regarding agriculture? What are those plans?

Subscriptions Are Ruining Our Lives

B2 – Upper Intermediate

Subscriptions are becoming an inevitable aspect of both online and offline life. There will always be a subscription-based service to suit your demands, whether they are related to entertainment, food, or music. We pay for an increasing number of subscriptions because we desire services in our lives, and the more we pay, the bigger our costs get.

To learn more about how businesses use the subscription model, watch the video below.

Vocabulary Questions:

  1. Explain “cash grab”. “ Like most people, I thought that subscriptions were just an annoying and frustrating cash grab by greedy corporations.”. Create a sentence using this phrase.
  2. What does “software tethering” mean? “This tactic is called software tethering and it shows up all over the place” Use this term to make your own sentence.
  3. What is the meaning of “to go public“? “Salesforce went public in 2004 and was the top performing IPO of the year.” Use this term in a sentence.

Discussion Questions:

  1. How do you feel about subscription-based services in general?
  2. How do you feel about subscription services that force you to pay for something you own?
  3. What is the purpose of subscriptions today? Why were they designed this way? Are they built with good intentions in mind? 
  4. Do you have any subscriptions? If so, is the price worth the services they offer you?

America’s Biggest Brands Are Failing to Keep Up in China

B2 – Upper Intermediate

Despite their global reputation, many of America’s biggest brands are struggling to maintain a competitive edge in China. Shifting consumer preferences, the rise of local competitors, and increasing regulatory challenges are making it harder for these brands to thrive. Chinese consumers are favoring domestic products that better align with their tastes, values, and budgets. This evolving market landscape highlights the challenges of adapting to a rapidly changing and highly competitive environment.

Watch the video and be able to answer the questions below.

Vocabulary Questions:

  1. What does “squeeze out” mean in this sentence, “Tastien” is just one example of a Chinese brand squeezing out U.S. rivals.“? Use the phrase in a sentence.
  2. What does “to make inroads” mean? “Younger Chinese consumers are increasingly gravitating towards brands that incorporate elements of traditional Chinese culture and style and it has allowed brands like Anta to make inroads in a market that long has been dominated by Nike and other Western brands.” Use the phrase in a sentence.
  3. What does the phrase “an untapped gold mine” mean? “The country’s more than 1 billion shoppers were once seen as an untapped gold mine for Western brands.” Use the phrase in a sentence.

Discussion Questions:

  1. Why do you think some American brands struggle to connect with Chinese consumers, despite their global popularity?
  2. Do you believe American companies should prioritize adapting their products to local tastes, even if it means changing their identity?
  3. What strategies can American brands adopt to compete effectively with Chinese companies in their home market?
  4. How does the rise of national pride and preference for local brands influence consumer behavior in China?

Inflation Impacts Americans’ Social Lives

B2 – Upper Intermediate

Inflation doesn’t just impact money—it changes how people spend time together. As prices for things like food, transportation, and entertainment rise, many are cutting back on eating out, going to events, or hosting get-togethers. Budgets now play a bigger role in planning social activities, with more people choosing cheaper or free options. This shows how financial challenges can also affect relationships and how communities connect.

Watch the video to learn more and be able to answer the following questions.

Vocabulary Questions:

  1. What does ” disposable income” mean? “Gen X and Millennials are struggling with having disposable income.” Use it in a sentence.
  2. What does the idiom, “to keep up with the Joneses‘ mean? “It’s a whole new ‘keeping up with the Joneses‘. I can’t have friends because it doesn’t live up to an Instagram ideal.” Make one sentence using the word.
  3. What does “to live up to” mean in this sentence, “I can’t have friends because it doesn’t live up to Instagram ideal.“? Use it in a sentence.

Discussion Questions:

  1. Do you think inflation has had a noticeable effect on your social life or the social lives of people you know?
  2. In your opinion, is it possible to maintain a vibrant social life despite financial challenges?
  3. How do rising costs of entertainment and dining out influence the way communities interact and socialize?
  4. What alternative ways of socializing might emerge or grow in popularity during periods of economic hardship?

Chaos Packaging

B2 – Upper Intermediate

Chaos packaging is a new design trend that uses bold, unusual elements to make packaging stand out and surprise people. With bright colors, mixed-up patterns, and unpredictable fonts, chaos packaging aims to break the rules and create eye-catching designs through intentional disorder. This style appeals to people who like unique and expressive looks, helping products stand out on busy store shelves.

Watch the video and be able to answer the questions below.

Vocabulary Questions:

  1. What does “press for more” mean in this sentence? “Those creative containers along with their delicious product are keeping consumers pressed for more.” Use it in a sentence.
  2. What does ‘hit the sweet spot‘ mean? “Creativity with a little side of chaos and some advertising that experts say, could hit the sweet spot in sales.” Make one sentence using this expression.
  3. What does “gold” mean in this sentence? “If you have an interesting packaging that people are willing to take a photo and post and do the advertising for you, that’s gold for marketers.” Use it in a sentence.

Discussion Questions:

  1. Do you think chaos packaging helps products stand out in a positive way, or does it create too much visual noise?
  2. In your opinion, does the use of chaotic design elements make a product seem more appealing or less trustworthy?
  3. How might chaos packaging influence the way consumers perceive a brand or product?
  4. What are some potential downsides to using chaos packaging, especially in terms of readability and clarity?
  5. How does chaos packaging compare to more traditional, minimalist packaging in capturing consumer interest?

Scientists Closer to Reverse Aging

B2 – Upper Intermediate

Since time passes by so swiftly, we all age with it. However, there are others who are incredibly wealthy who do not want to age naturally, slow down, or take it easy. After all, wealth is the source of power, and funding eminent scientists to develop age-reversing technology is the finest use of that wealth that is possible. It is something we’ve all secretly wanted for a long time, whether we deny it or not.

Take a look at the video and learn more about how scientists are closer than ever to reverse aging.

Vocabulary Questions:

  1. Explain “loss of viability and increase in vulnerability”. “Aging is as inevitable and progressive process of loss of viability and increase in vulnerability.”. Create a sentence using this phrase.
  2. What does “accumulation of changes” mean? “Aging is really an accumulation of changes.” Use this term to make your own sentence.
  3. What is the meaning of “long stretch“? “.,but to go from there to ask, you know, can we now start using this in humans?. It’s a long stretch.” Give two (2) synonyms or similar expressions and use ‘long stretch’ in your own sentence.

Discussion Questions:

  1. How do you feel about cellular reprogramming being the main factor in life longevity?
  2. Do you wish to live longer and invest in programs that will help you achieve it? Explain your stance.
  3. What do you think would happen if we were able to live for thousands of years and our offspring were also able to benefit from the process of cellular reprogramming that keeps them safe from illness and disease?
  4. Why do most ultra-rich individuals invest in longevity?