B2 – Upper Intermediate
Human-centered design is a way of solving problems, and it’s getting a lot of attention. This video shows you what human-centered design is all about and why it’s making waves. It explains how focusing on people can make a big difference in different areas or industries.
Vocabulary Questions:
- What does the idiom “on the fly” mean in the sentence, “The inspiration phase is about learning on the fly, opening yourself up to creative possibilities, and trusting that as long as you remain grounded in the desires of people you’re designing for, your ideas will evolve into the right solution.”? Give two synonyms and use this phrase in a sentence.
- What does the phrase “shore up” mean in the sentence, “During the implementation phrase, you’ll build partnerships, shore up your business model, and get your idea out into the world.”? Give two synonyms and use this phrase in a sentence.
- What does the expression “to get one’s idea/s out into the world” mean in the sentence. “During the implementation phrase, you’ll build partnerships, shore up your business model, and get your idea out into the world.”? Give two synonyms and use this phrase in a sentence.
Discussion Questions:
- What makes human-centered design effective?
- How does human-centered design uniquely benefit users?
- Share successful examples of human-centered design applications.
- Has your company adopted human-centered design in its projects? Cite examples on how.
- Do you think this method can work for personal projects? Why or why not?