Tag: business and business english

How Buffet Restaurants Make Money

B2 – Upper Intermediate

Buffet restaurants typically offer all-you-can-eat (AYCE) food for a fixed price.

The good thing about buffet themes is that the customers can immediately see all the food being served and then choose which dishes they prefer to eat. They can also control how much food they put on their plates.

This dining style is usual in events like business conventions or big parties.

Watch the video below and find out how this kind of restaurants make profits.

Discussion Questions:

  1. Talk about the tricks buffet restaurants apply to make money.
  2. What are your thoughts on this type of restaurants?
  3. Have you ever experienced going to a buffet restaurant? Share about it.
  4. How can you get the most out of a buffet?
  5. Talk about your favorite restaurant and its strategy on getting people in the door.

Viral Marketing

B2 – Upper Intermediate

In recent years, virtual marketing has shaped the e-commerce world. Let’s get a grasp on how viral marketing works.

Watch the video to learn more about viral marketing.

Discussion Questions:

  1. What comes to your mind when you hear the word  “virus”?
  2. What’s the difference between viral marketing and spamming
  3. What kinds of viral marketing strategies are you aware of?
  4. What are the advantages and disadvantages of viral marketing?
  5. What kind of online marketing does your company have or do?

“The Customer Is Always Right” Is Wrong

B2 – Upper Intermediate

We have heard the  slogan  “The Customer is always right”  several times and often, this attitude that the customer is always right negatively affects the company as it goes to great lengths to meet customers’ needs. But what if the customer isn’t always right? 

Read the article below and know the reasons this old adage isn’t always right.

https://www.hatchwise.com/resources/the-reasons-why-the-customer-is-always-right-is-wrong

Discussion Questions:

  1. What could happen if a company adopted the “customer is always right” policy?
  2. What are the effects of this policy to the company and to the employees? Do you think the advantages outweigh the drawbacks? Share your insights.
  3. Share your insights on this statement, “Businesses should abandon ‘The Customer Is Always Right’ once and for all — ironically, because it leads to worse customer service.“
  4. What can companies do to give customers good service, but at the same time, keep their own employees happy?
  5. What can you say about this, “You can’t treat your employees like serfs. You have to value them … If they think that you won’t support them when a customer is out of line, even the smallest problem can cause resentment.“

Effective Customer Service during Mergers and Acquisitions

B2 – Upper Intermediate

When a company goes through transition after a merger and acquisition, there are some negative impact on the business’s operations and in some cases, customer relations.

Read more to find out about how to provide effective customer service during M&A.

https://www.linkedin.com/advice/3/how-can-you-provide-effective-customer

Discussion Questions:

1. Explain the three challenges companies face during an M&A transition.
2. Have you ever worked for a company that underwent re-organization? Talk about this period.
3. Give some ways on how to ensure smooth M&A transition.

Steve Jobs Talks About Managing People

B2 – Upper Intermediate

Steve Jobs was one of the most famous CEO in the world. Ever wonder how he did it? How did he manage his people and build a successful multinational company?

Watch as Steve Jobs talks about managing people.

Discussion Questions:

  1. According to the interview, how is the company organized?
  2. What kind of organization is set up in this company?
  3. According to Steve Jobs, why did Apple become successful? Share your thoughts on this.
  4. Explain your company’s management style. Is there anything that you would like to change?
  5. What do you think is the best way to manage people? Elaborate.

Protesters Ransack South African H&M Stores Over Racist Ad

B2 –  Upper Intermediate

H&M, a Swedish multinational clothing-retail company, faces a backlash when an image of a black child models a sweatshirt with the slogan “coolest monkey in the jungle” came out.

This led to protesters running amok in some H&M stores in South Africa to express their anger.

Read the article to know more.  

https://www.nbcnews.com/news/world/protesters-ransack-south-african-h-m-stores-over-racist-ad-n837506

Discussion Questions:

  1. What are your thoughts on H&M’s advert?
  2. What are your thoughts on the protesters action?
  3. Speak about another company that was involved in a similar controversial.
  4. H&M already issued an apology for the racist advert. How do you think this kind of advert or controversy can affect a company like H&M?
  5. Share your thoughts about protests over corporate wrongdoing turning violent in South Africa. Has there ever been a similar incident in your country? Talk about it.

Cities Face a Surge in Online Deliveries

B2 – Upper Intermediate

Online delivery service is very popular and a convenient way for customers to receive items right at their doorstep but to what extent? Will this continue to keep the streets busy and congested.

Read the article to know what the growth of online shopping looks like on the ground in America’s largest cities.

http://www.bbc.com/news/business-42245367

Discussion Questions:

  1. Talk about some problems associated with growing deliveries brought about by skyrocketing online shopping.
  2. What can be done to address these issues?
  3. Do you think it is the same problem in the city where you live in? Why is this so?
  4. How do you feel about online shopping deliveries overall?
  5. How important is online shopping for you?

Instant Gratification as a Marketing Tactic

B2 – Upper Intermediate

Humans are naturally inclined to have desires for things. In the business setting, whoever provides these desires in the best way and timely manner possible, gets ahead of the competition.

With this in mind, instant gratification can offer a wide array of benefits for digital marketers.

Get a deeper understanding of instant gratification, how it works to a company’s advantage in marketing, and ways to provide it to customers.

Leveraging Instant Gratification as a Winning Marketing Tactic

Discussion Questions:

1. Explain why people expect immediate responses now.

2. What are your thoughts on the ideas presented in this article?

3. What are some other ways to handle customer’s desire for instant gratification?

4. Does the company you work for use instant gratification? In what ways?

5. Do you agree that instant gratification provides benefits for businesses?

Bank of England Staff Go on Strike

B2 – Upper Intermediate

Employees are going on a strike. They have decided to demand a pay increase from the Bank of England. Getting very little to no rise in their salary means workers have to constantly make ends meet.

Find out more about the current situation that the bank’s staff have to face and what led them to make the said decision.

http://www.breakingnewsenglish.com/1707/170705-bank-of-england.html

Discussion Questions:

1. What do you think are the good and bad things about being a bank worker?

2. Do you think good pay is the most important requirement in a job? Cite a few reasons why.

3. Talk about what you know about the pay rise system in your country.

4. What are the usual reasons workers’ union go on strike in your country?

5. Do you believe strikes should be forbidden? Explain.

Clearing Up Confusions

B2 – Upper Intermediate

Rumors in the workplace can lead to hurt feelings and may mean employees have to work in a hostile environment. Whether a rumor is true or not, the outcome of spreading it can be damaging. Employers have a responsibility to try to control the spread of workplace rumors to ensure that the work environment is a positive place for all employees.

Watch the video and read the transcript about clearing up confusions.

http://www.bbc.co.uk/learningenglish/english/features/english-at-work/47-language-to-clear-up-confusion

Discussion Questions:

  1. Do you and your colleagues chit chat with each other? Why or why not?
  2. Talk about a situation where it was necessary for you to clear up a confusion at work.
  3. What are some common topics do coworkers speak about?
  4. What are things employees shouldn’t be talking about among themselves in the office?
  5. How damaging is it to spread rumors in the workplace? Explain and cite examples as well.