Tag: First Certificate FCE

Using Scarcity in Marketing Strategy

B2 – Upper Intermediate

Companies and businesses use the tactic of scarcity marketing to stand out. The idea is to make product scarce in order to attract customers and boost sales. It’s based on a psychological principle that the more difficult it is to obtain something, the more people want it.

Watch the video on how scarcity is used in marketing strategy and be able to express your opinions by answering the questions that follow.

Discussion Questions:

  1. Why do you think scarcity marketing has been effective and why has it become a powerful sales and marketing tool?
  2. What are some of scarcity marketing do you know of? Cite some examples.
  3. Share an experience you had when you fell for scarcity marketing which led you to purchase a product.

School Lunches from Around the World

B2 – Upper Intermediate

Lunchtime at school is a very important part of a kid’s day. It provides them with enough energy to learn and be active.

Many schools provide students with access to meals. When choosing what to eat for lunch, making a healthy choice is really important.

Let’s watch the video to see what school lunches around the world are like.

Discussion Questions:

  1. What do kids in your country usually eat for lunch at their schools?
  2. What was your school lunches like when you were a kid?
  3. Do you think school lunches should be provided by the government? Explain.
  4. What are things to consider for school kids’ lunches/snacks?
  5. In your opinion, which country has the best school lunch? Why do you think so?

Embryo a Year Younger than the Mother

B2 – Upper Intermediate

Some couples are lucky to have children without needing any medical interventions but there are others whose dreams of having a child is a long shot. Luckily, with the help of science, their dreams could possibly come true.

Read the article and watch the video about the oldest frozen human embryo and be ready to answer the questions that follow.

https://edition.cnn.com/2017/12/19/health/snowbaby-oldest-embryo-bn/index.html

Discussion Questions:

  1. What are your thoughts on/reaction to this news?
  2. What do you think about embryo donation and adoption?
  3. Talk about other modern methods of conceiving that you know about.

Teenagers Aren’t What They Used To Be

B2 – Upper Intermediate

Whenever we hear the term teenager, we picture of a phase in someone’s life when one is making dumb choices while struggling to mature via trial and error.

The bulk of choices taken by adolescents are impacted by their peers and how others behave.

Let’s take a look at the article below to find out why teenagers aren’t what they used to be.

https://www.bbc.com/future/article/20220124-why-teens-arent-what-they-used-to-be

Discussion Questions:

  1. Did you like being a teenager? Talk about that phase in your life.
  2. What are the best and worst things about being a teenager?
  3. Do you think today’s teens are the same as teenagers 20 years ago? Explain your point.
  4. Do you think parents look forward to their cute little children becoming teenagers? Why/why not?
  5. Why is it that teenagers tend to rebel so much?
  6. What impact do teenagers have on society?

Running a Successful Small Business

B2 – Upper Intermediate

Owning a business sounds like a dream: you are your own boss and you get a say on everything from top to bottom of things. A lot of people are enticed by the idea of a business where they own their time, earn their own money, and take charge of where the money goes or how it’s spent, but it’s not all sunshine and rainbows.

Starting or owning a business takes a lot of responsibility and sacrifices. So many things happen behind the scenes that are tricky and challenging.

The tips laid out in the article below aims to help budding entrepreneurs and entrepreneurs-to-be in setting up and running a small business successfully.

https://www.investopedia.com/articles/pf/08/make-money-in-business.asp

Discussion Questions:

1. Are you interested in having your own business? Why or why not? If yes, what kind of business would it be?
2. What sacrifices must be made to start a business? Are you willing to take them?
3. What are some challenges faced when starting a business?
4. What are some rewards of owning a business?
5. How do you keep yourself organized at work and in other aspects of your life?
6. What is good customer service?
7. What are other tips that you can add to the list?

Boredom and Sadistic Behavior

B2 – Upper Intermediate

What brings about sadism? A study made by a team of researchers at Aarhus University has found evidence that people who are bored behave more sadistically to reduce the effects of being indifferent.

Read the article below about how boredom leads to setting off sadistic behavior and be ready to answer the questions that follow.

https://medicalxpress.com/news/2022-01-boredom-factor-sadistic-behavior.html#:~:text=A%20team%20of%20researchers%20at,in%20setting%20off%20sadistic%20behavior.&text=A%20closer%20look%20showed%20that,others%20more%20often%20when%20bored.

Discussion Questions:

  1. What are your thoughts on the results of this study?
  2. What do you think of trolling behavior of people online because they are bored?
  3. What bores you? How does boredom make you feel? What do you do when you get bored?
  4. What was the strangest thing you did out of boredom?
  5. How would you help someone who says they are bored?

Recycling and Reusing COVID Tests and Masks

B2 – Upper Intermediate

The use of face masks is the most important weapon that we have against the COVID-19 virus. Even before the pandemic, wearing of face masks was already customary in some parts of Asia such as China, Japan, and Korea. People wear it to protect themselves from illness, allergies, pollution, and more.

While beneficial, it generates millions tons of plastic wastes and it is causing a lot of environmental problems. So people came up with some recycling initiatives to reduce COVID plastic wastes.

Let’s read the article below to find out more about these recycling initiatives.

https://www.euronews.com/green/2022/01/28/can-covid-tests-and-masks-be-recycled-and-reused-these-people-have-found-a-way

Discussion Questions:

  1. What is your opinion on COVID tests and masks being recycled and reused? Do you think it is safe to do this?
  2. How do you safely dispose your used masks and test kits?
  3. Do you agree that “hygiene theatre” should be stopped? Is it really effective in providing additional protection against the spread of Covid-19?
  4. Are there recycling points in your city/country? If not, do you think you should have one?
  5. What are other ways to manage all our pandemic wastes?

What is the Metaverse?

B2 – Upper Intermediate

Recently, a brand new concept in technology has emerged known as the “Metaverse”. Many believe it to be the next big thing in technology and business.

But what exactly is the “Metaverse”?

To learn more about it, watch this video.

Discussion Questions:

  1. In your opinion, will the “Metaverse” be the next big trend that a lot people would invest in? Why or why not?
  2. What do you think makes Metaverse interesting?
  3. What concerns could we have over it?
  4. Is Facebook making a good decision by switching from a social media platform to a “Metaverse”? Explain your stance.
  5. Do you believe that socializing with people in these “Metaverses” is better than socializing in real life? Share your thoughts on this.

Investors Buy Up Metaverse Real Estate

B2 – Upper Intermediate

The metaverse describes a vision of a connected 3D virtual world where real and digital worlds are integrated using technologies such as virtual reality and augmented reality. It is now possible to buy and trade things in the metaverse like plots of land or even virtual houses.

Watch the video to know what owning a virtual land has to offer.

Discussion Questions:

  1. Why do you think investors are paying real money to buy virtual lands?
  2. Would you invest in the Metaverse real estate? Why/why not?
  3. Do you think investors are playing a risky game and winning in cryptocurrency? Elaborate.

When Is a Pandemic Over?

B2 – Upper Intermediate

There’s no clear-cut definition for when a pandemic starts and ends, but according to Dr. Michael Ryan, the World Health Organization’s emergencies chief, “It’s somewhat a subjective judgment because it’s not just about the number of cases. It’s about the severity and it’s about the impact”.

Watch the video to know how the world decides when the pandemic is over.

Discussion Questions:

  1. How have people and societies lived through this current pandemic?
  2. With so much misinformation out there, how can we know what to believe during a pandemic?
  3. When do you think the pandemic will be over?
  4. What are your thoughts on the big possibility of another pandemic?
  5. What are you most looking forward to when the pandemic ends?
  6. What is your unique experience during the pandemic?